3D Touch in iPhone 6s is a 'Breakthrough,' Was 'Really Hard' to Make

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 9, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today spent about ten minutes introducing 3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.
    Schiller noted that, from an engineering standpoint, creating hardware that is capable of 3D Touch's functionality was "unbelievably hard," coming at a "tremendous amount of cost and investment in manufacturing" for Apple. For that reason, the company had to ensure it got the technology right.

    Accordingly, Apple set out to do just that.

    And, after a multi-year, tedious design process, Apple is now satisfied with 3D Touch.
    The iPhone 6s and iPhone 6s Plus also feature a faster A9 chip with an embedded M9 motion coprocessor, improved 12-megapixel rear-facing camera with 4K video recording, faster Touch ID, stronger glass and Series 7000 aluminum, Live Photos, always-on Hey Siri and more.

    Bloomberg's longform How Apple Built 3D Touch article is a worthwhile read.

    Article Link: 3D Touch in iPhone 6s is a 'Breakthrough,' Was 'Really Hard' to Make
  2. AustinIllini macrumors demi-goddess


    Oct 20, 2011
    Austin, TX
    This just looks so much better than the Apple Watch implementation.
  3. carrrrrlos macrumors 6502a


    Sep 19, 2010
    3D touch + iOS9 + Buy thru Apple every year? Yes pleez. :)
  4. Traverse macrumors 604


    Mar 11, 2013
    I think it may be hard for the non-techy to catch on to, but I may be wrong. I think it's a really neat idea, but I question its actual usefulness. Okay, peak into a text conversation. How hard is it to tap the conversation and then tap the back arrow?

    But it has a lot of potential in third party apps.
  5. happydude macrumors 65816


    Sep 2, 2006
    a gasping dying planet
    great. i mean, i guess? right? this is the next thing we didn't know we needed until apple said we did. good work sir ive and team.
  6. skinned66 macrumors 65816


    Feb 11, 2011
    Ottawa, Canada
    I'm looking forward to getting it in my hands.
  7. nviz22 macrumors 601


    Jun 24, 2013
    Well, Apple needed a good feature to sell people on buying another iPhone. Most people I know w/ the 6 or 6+ are not moving over. I am one of the only few doing so from the 6+ to the 6S+. I look forward to it. On the fence regarding buying an Apple Watch. I think it looks cool, but not that "killer" feature I was expecting. It was a safe upgrade. Now, I want to know the RAM.
  8. steve knight macrumors 68020

    steve knight

    Jan 28, 2009
    thats the rub right there. third party apps will they have access right away will they use it? every new thing is so slow to get going with apple. siri and touch id homekit and so forth.
  9. profets macrumors 601

    Mar 18, 2009
    Crazy, I thought this (and force touch on the watch) was really just seeing the surface area of the thumb/finger print increasing that caused it to know it was a press/force touch. Also interesting how they worked with Corning when they were also investing into Sapphire production.

    It looks like there's many more interesting use cases on iOS than Mac. I find it quite exciting. Short cuts on apps from the home screen, additional gestures, pressing while swiping back to change between apps, etc. TONS of usefulness here I'd say.
  10. Jett0516 macrumors 6502a


    Mar 5, 2010
    I've been replying to android fanboys all day that this is not like a long-hold press on their samsung phone.
  11. skwirl341 macrumors member

    Jan 10, 2009
    How will anyone know what they can and can't "3D Touch?" Will every app have to come with a manual that we read ahead of time? Are we supposed to 3D Touch everything we see to try to figure it out with every app?
  12. ron7624 macrumors 68020


    Oct 14, 2011
    Houston, Texas area
    Almost every device I have, I didn't know I needed till Apple told me I did. Now I do need them. I mean really need them. Right?
  13. nutjob macrumors 6502a

    Feb 7, 2010
  14. gugy macrumors 68030


    Jan 31, 2005
    La Jolla, CA
    As UI designer this 3D Touch tech opens huge realm of possibilities for navigation.
    Just this feature alone makes the iPhone worth.
    Can't wait to see it on the iPad.
  15. smallcoffee macrumors 65816

    Oct 15, 2014
    North America
    This is incredible. The engineering behind it. Wow.
  16. steve knight macrumors 68020

    steve knight

    Jan 28, 2009
    if it is implemented well and not locked down by apple for awhile history has shown that it could go either way.
  17. AppleHater macrumors 6502a

    Jun 9, 2010
    3D touch is the single feature that tempts me to upgrade my, otherwise great, iPhone 6.
  18. Fondaparinux macrumors member

    Jul 13, 2013
    I don't understand why they didn't just stick with Force Touch - they already established a brand name used in Apple Watch and MacBooks, it makes no sense to change it.
  19. ShawnF macrumors regular

    May 10, 2014
    Glad to see Apple squeezed in the optical stabilization feature into the smaller iPhone 6S. As a heavy photo and video user, that's gonna be the killer feature for me. #ByeBlurryPics
  20. vertsix macrumors 65816


    Aug 12, 2015
    Waiting for Samsung S Force, a blatant ripoff of 3D touch.
  21. haruhiko macrumors 601


    Sep 29, 2009
    I think Apple doesn't want to focus on the word 'force', which may motivate users to press the screen too hard.
  22. snowmoon macrumors 6502a


    Oct 6, 2005
    Albany, NY
    Not to be a nag, but when I read about how hard it was to get right I'm almost expecting that they will have problems as well. I'm not only thinking about how the sensors will fare over the long term, but also how it will interact with a plethora of screen protectors and other aftermarket items.
  23. blackcrayon macrumors 68000

    Mar 10, 2003
    Maybe because Huawei already introduced a phone with what they are calling "Force Touch"? Maybe Apple couldn't trademark Force Touch the way they wanted to but no one had "3D Touch"? Or maybe they didn't want people to "force" their thumb through the new glass ;)
  24. twoodcc macrumors P6


    Feb 3, 2005
    Right side of wrong
    looks awesome, but we'll see when i see it in person
  25. 4jasontv macrumors 65816

    Jul 31, 2011
    3D touch, especially the pop aspect, looks like it has a lot of lag in the experience. I can see people peeking, releasing, and tapping rather than waiting for the pop simply because time spent waiting is longer than time spend engaged in a behavior.

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