Apple today spent about ten minutes introducing
3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new
Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.Schiller noted that, from an engineering standpoint, creating hardware that is capable of 3D Touch's functionality was "unbelievably hard," coming at a "tremendous amount of cost and investment in manufacturing" for Apple. For that reason, the company had to ensure it got the technology right.
Accordingly, Apple set out to do just that.
And, after a multi-year, tedious design process, Apple is now satisfied with 3D Touch.The iPhone 6s and iPhone 6s Plus also feature a
faster A9 chip with an embedded M9 motion coprocessor, improved
12-megapixel rear-facing camera with 4K video recording,
faster Touch ID, stronger glass and Series 7000 aluminum,
Live Photos, always-on Hey Siri and more.
Bloomberg's longform
How Apple Built 3D Touch article is a worthwhile read.
Article Link:
3D Touch in iPhone 6s is a 'Breakthrough,' Was 'Really Hard' to Make