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It's kind of something different than Force Touch right? Has more precision in the feedback offered so that it can be paired with nuanced commands. If it weren't as precise it'd be a guessing game for the user to know if you were doing it right.
 
I don't understand why they didn't just stick with Force Touch - they already established a brand name used in Apple Watch and MacBooks, it makes no sense to change it.
Probably to highlight the aspect that it is not a simple force touch but several levels of force touch.
 
How will anyone know what they can and can't "3D Touch?" Will every app have to come with a manual that we read ahead of time? Are we supposed to 3D Touch everything we see to try to figure it out with every app?

I can't say I'm too excited about this new iPhone but your question does highlight a strength in the iOS ecosystem. all the major apps will instantly be onboard with the using this new feature just as they have when previous new features came out. This is the result from having a simplified/restricted eco system. I'm sure android's got a lot of API's which lots of developers don't use or don't even know how to use. Just by watching this demonstration, most developers will start to get ideas on how this can improve their own apps.
 
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I don't understand why they didn't just stick with Force Touch - they already established a brand name used in Apple Watch and MacBooks, it makes no sense to change it.
They had to. It would be difficult to market a technology from back in March as something "new and awesome". Renaming it created a nice illusion for them. Craig even misspoke and called it Force Touch up on stage. I feel like this may have been a somewhat last-minute decision.
 
3D touch, especially the pop aspect, looks like it has a lot of lag in the experience. I can see people peeking, releasing, and tapping rather than waiting for the pop simply because time spent waiting is longer than time spend engaged in a behavior.

Exactly what I was thinking, too. This 3D Touch thing looks like it could be more annoying and gimmicky than anything.

And good luck trying to get anyone over 60 to use it properly. Ever see how older people press buttons? They seem to have this long, deliberate, delayed press thing goin' on at all times.
 
I think it will work nice on the homescreen. My worry is it will become a UI nightmare in apps since Apple is basically letting the devs decide how it will be implemented. Also, it will be interesting if it gets overused in apps and users get frustrated when they accidentally force touch (and it behaves different than they expect). To me this feature only works if it is used sparingly and only in cases where it makes sense. Overuse and this will end up being a frustrating feature for many users.
 
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Guess we will be seeing this feature as the selling point in the iPad Air 3 and iPad Pro 2 models next year!!!? Always something to look forward to in the upcoming versions.
 
The problem with this new tech is that it isn't as intuitive as say swipe or pinch to zoom -- anyone could pick up a phone and learn to use it right away. It's not rocket science but it will take the average consumer time to get used to.
 
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Difficult to make. I know that I will wait for all you kind folks to beta test it for me. I cannot see how a 3D touch will make my life any better as I am doing great with the iPhone I have. Will see in a few months how you all report.
 
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This is 100% marketing. I'm sure it took some work but it's been shoehorned into the Apple "innovation" narrative.
 
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3D touch, especially the pop aspect, looks like it has a lot of lag in the experience. I can see people peeking, releasing, and tapping rather than waiting for the pop simply because time spent waiting is longer than time spend engaged in a behavior.

I think what you're seeing as "lag" is actually a delay factor, built in to differentiate intentional force from unintentional force.
 



iphone6s-3dtouch-250x279.jpg
Apple today spent about ten minutes introducing 3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.Schiller noted that, from an engineering standpoint, creating hardware that is capable of 3D Touch's functionality was "unbelievably hard," coming at a "tremendous amount of cost and investment in manufacturing" for Apple. For that reason, the company had to ensure it got the technology right.

Accordingly, Apple set out to do just that.

And, after a multi-year, tedious design process, Apple is now satisfied with 3D Touch.The iPhone 6s and iPhone 6s Plus also feature a faster A9 chip with an embedded M9 motion coprocessor, improved 12-megapixel rear-facing camera with 4K video recording, faster Touch ID, stronger glass and Series 7000 aluminum, Live Photos, always-on Hey Siri and more.

Bloomberg's longform How Apple Built 3D Touch article is a worthwhile read.

Article Link: 3D Touch in iPhone 6s is a 'Breakthrough,' Was 'Really Hard' to Make
With all this research and development, I don't understand how Eddie Cue can't lose his beer belly.
 
Waiting for Samsung S Force, a blatant ripoff of 3D touch.

Samsung will clone this for the Galaxy line by the time their next models are released.

I don't think samsung has the capability to copy this time, at least not to the Apple polished level. Maybe they'll just quickly throw together something that's "similar" but a million mile behind.
 
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Glad to see Apple squeezed in the optical stabilization feature into the smaller iPhone 6S. As a heavy photo and video user, that's gonna be the killer feature for me. #ByeBlurryPics

This is really a different discussion then what this thread is for, but OIS is not in the new 6s. It is only found in the Plus.
 
3D touch, especially the pop aspect, looks like it has a lot of lag in the experience. I can see people peeking, releasing, and tapping rather than waiting for the pop simply because time spent waiting is longer than time spend engaged in a behavior.

It's not lag. It's the person waiting in between demonstrating just a peek and then a pop. The appearance of lag is from not being able to visually differentiate how much pressure is being applied. You can peek and continue pressing deeper immediately to go into a pop without waiting.
 
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can you turn it off?
the iOS is laggy enough itself even without this gimmick.
another thing, (non related to the forcetouch3d) listen what they said about the iPad pro.. "variable frame rate" to save battery… my god.
 
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A few reviews have touched (no pun intended) upon the notion that there's a learning curve to be had. No surprise. But iOS is now getting more and more "complicated" to those not technical savvy to remember what gesture goes with what action (where and when). It's already a challenge at times just to teach some people a press vs long press. Where to swipe, etc.

That said, I expect Ives to say nothing less that how challenging it was to create this technology. However I wonder how much money was actually spent on this. Apple's R&D budget tends to be lower than many in the industry and they are supposedly R&D'ing a "lot" of tech based on their pipeline (and rumors).
 
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