Apple absolutely excel in hiding the reality of their tech from the public, just like they hide the reality of their business practices. If they were actually honest about these things, they wouldn't be doing nearly as well. Can you imagine how bad it would look in their advertising if they had Johnny Ives saying things like: "Because we felt that you wanted the best performance in your device, we brought in the latest 1.3 Ghz dual core processor, and 2gb of ram to keep all your apps ready at any time." Or maybe "Our phones have the latest 720p displays, to keep your images sharp and beautiful." Apple would be a laughing stock if they did that. But, that's the reality of their tech.