Anyone who is complaining about this new iPad not being a big enough upgrade needs to go take a really long, hard look at themselves in the mirror. While it may not be a significant enough upgrade from an iPad 2 for YOU to buy, the upgrades are both innovative and impressive.
Many people have become somewhat desensitized to technological break throughs such as the retina display and the new battery, which is the same dimensions as the iPad 2 battery, but holds almost twice the power. Its not like these technologies have been around forever, Apple had to do some serious engineering to pull off the 3rd generation iPad. How often is it that a company, that is dominating particular market, keeps pushing the limits over and over. Almost never. Look at Microsoft. They dominate the OS market yet continue to produce a stagnate, lifeless, product that is complicated and hard to use even though they have a seamlessly endless amount of resources that they could take advantage of.
Apple is not successful because of "Fanboys" or cult followers that will just buy anything Apple puts out, they are successful because of break throughs like this. Making products thats were once thought to be impossible. So stop being so critical of Apple. They are just about the only company that has an understanding of the importance of the "user experience." This is why its so hard to explain to someone why an Apple product is so great. Its the user experience.

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