Long time lurker (since Mac went Intel), first time poster.
I think the issue that disturbs me is that people who ordered well after the first hours, as much as days later, are receiving shipping notifications while others who placed orders fairly shortly after the sale started are still processing, self included.
For previous product launches the energy we consumers placed into being early to purchase translated into getting what we wanted before those who didn't put in as much effort. Now though it appears Apple is treating all purchases equally regardless how much effort you made to be "first" or at least very early.
Basically I wonder why I want to get up in the middle of the night anymore if my order is treated no differently than the person who orders 8:00 the next day.