I know this doesn't make a difference but it helps get my frustration out (excuse my grammar

):
Good afternoon Mr. Cook,
I am writing to you to express the frustration caused by the pre-order process during the Apple Watch launch.
Firstly, the pre-order process SHOULD have been live on both the Apple Store app AND online store. The demand should be no excuse for not being able to launch appropriately with adequately amounts of product.
Also, if you would like to push your loyal customers away from retail stores and instead use the app and online store, please allow all the same payment options.
In my particular experience, I had to wait 8-9 mins after midnight EST for the online store to go live which is unacceptable since that is the only way to use an Apple store gift card. I find that you can't use a gift card on the app absurd and inconsistent with the excellent customer service I’ve come to expect from Apple.
Myself, along with many other loyal Apple product users, have been waiting for our orders to be finally “processed” to no avail.
I understand this is not a life or death situation, in fact is a matter of "want vs. need," however the Apple brand survives in what the world “wants" including myself, someone who have been following the brand since my mother purchased my first Macintosh computer when I was younger.
I apologize if any of this message comes on as rude as that is not my intention. I’m just quite frustrated specially when I hear of all these stars and public figures receiving Apple Watches on launch day. What about the actual people that purchase Apple products and spending their hard earned money?
I feel like there was an oversight somewhere in the process and we are paying for it.
I would have loved to have had my watch on a once in a lifetime trip to Europe for my honeymoon, but patiently I gave up hope and instead I was looking forward to finally having it by the time I returned home but no… it’s been approximately two weeks since and still waiting. Altogether over a month since ordering the phone.
I’m finding myself turning off or changing the channel whenever an Apple Watch commercial comes on TV and I know that’s not me, but I can’t help feeling that way.
Best regards,
(A loyal Apple customer)