4K Disney Movie References Spotted on Apple TV

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Could Apple be about to announce that it's making Disney movies available in 4K format on Apple TV? Earlier this morning, MacRumors forum member Eminemdrdre00 spotted a 4K badge on the Aladdin banner in the carousel of the iTunes Movies app on his Apple set-top box. But when he selected it, the reference disappeared.


However, a Reddit user has since uploaded several images of Disney movie selection screens on iTunes - including several Marvel titles - all of which bear the 4K and Dolby Atmos badges. However, these references appear to have since been pulled.

When Apple said in 2017 that it had inked deals with all the major Hollywood studios to sell 4K movies on Apple TV 4K, Disney was the one notable holdout.


Perhaps an agreement has now been reached, although this would be all the more surprising given that both Apple and Disney are about to go head to head with their own rival streaming services.

Disney+ is set to launch on November 12 and will be available to watch on Apple TV (tvOS-supported models), iPad, and iPhone, with offline downloads supported on mobile. Rumors suggest Apple is also aiming to launch Apple TV+ this November.


Disney+ will cost $6.99 a month and give subscribers the ability stream up to four devices at the same time, with high-definition 4K content included at no extra cost.

Apple TV+ will offer all of Apple's original TV shows and movies that are in development, and Apple is reportedly spending upwards of $6 billion for content. Little is known about Apple TV+, but it will be available on all devices where the TV app is available when it launches.

Apple is widely expected to announce new iPhone and Apple Watch models at its event later today, and last-minute rumors suggest there could be a new Apple TV with an A12 chip as well, although the timing is unclear.

The event kicks off at 10:00 a.m Pacific Time. MacRumors will be providing live coverage of the event both here on MacRumors.com and on the MacRumorsLive Twitter account.

Article Link: 4K Disney Movie References Spotted on Apple TV
 

Khedron

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Sep 27, 2013
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This would be very lame of Disney if they pulled it.

"We won't SELL you a 4k movie because we want you to RENT it from us" is a tactic from Encouraging Piracy 101
 
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2010mini

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Not surprising since Disney did say their Disney+ service will stream 4K content
 

displaced

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Seeing 4K across the MCU film listings, with the occasional Dolby Atmos too.

Sadly no HDR/Dolby Vision, which is a shame. I've found HDR/DV to be a much more noticeable improvement than just the added pixels of 4K vs 1080p.

Atmos is a bit of a mixed bag. Sometimes it really stands out, but other times the only noticeable difference is that my amp shows 'Atmos' on the display.
 

Jsameds

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Odd move to make their competitors products better as they are launching their own streaming platform.
 

BMox81

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Odd move to make their competitors products better as they are launching their own streaming platform.
Or Disney know that there will be some who would prefer to buy their films from an iTunes or Vudu over subscribing to their digital service so have now decided to fall in line with Apple's pricing so that every digital provider has their films available to buy in 4K.
 
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Jsameds

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Or Disney know that there will be some who would prefer to buy their films from an iTunes or Vudu over subscribing to their digital service so have now decided to fall in line with Apple's pricing so that every digital provider has their films available to buy in 4K.
Probably right. It's just if it was me, I'd give my streaming platform exclusivity to encourage subs.
 
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BMox81

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Probably right. It's just if it was me, I'd give my streaming platform exclusivity to encourage subs.
Wouldn't have put it past them tbh, but then they'd have to remove it from every digital provider and for those using Vudu who have stumped up the cash to get the Disney stuff in 4K, it would leave a sour taste in the mouth. Better just to add your 4K content to the only provider not doing 4K than go through the pain (and likely complaints) of removing them from the others.
 

Khedron

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Will Disney upgrade all of our movies for free is the question? I bought so many marvel movies I’ll be pissed if I have to rebuy everything
I would hope Apple absorbs any cost. When I bought them it's not like they were at a discounted price for being "only HD", and I've also bought 4k movies which were a lot cheaper.
 
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BMox81

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Will Disney upgrade all of our movies for free is the question? I bought so many marvel movies I’ll be pissed if I have to rebuy everything
I'd say it will be a free upgrade or nothing at all. But given that Apple gives you 4K rights to a 4K code that was redeemed in MA, they should technically know the Disney films in your collection that were redeemed in 4K in MA as well, therefore the potential to give you 4K to those films is there....
 

archer75

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Disney sucks with their disc releases. The HDR is done poorly. Only black panther and the upcoming spiderman far from home have dolby vision but again, it's done poorly(at least black panther though it's better than their star wars releases). Their atmos mix may as well not even exist as it doesn't take advantage of the heights well. Hell, it doesn't use the surrounds well either. It's like they don't even try.
 
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Khedron

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Disney has been dragging it's heels on this, wanting to charge users 25$ for 4k movies but Apple wouldn't allow a price go above 19.99. Every company has been selling 4k for 19.99 and Disney was being greedy.
Disney also wanted to build in VHS Playback Simulation whereby the quality of the movie would decrease every time it was watched so that parents of children would need to pay for multiple copies
 

FaustsHausUK

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Of all the things to accuse Disney of, leaving money on the table is not one of them. Purchases do not eat into streams - the reverse is true - but there are many of us who prefer the stable bitrate of a downloaded file vs a stream. We're an additional revenue source.
 
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