4K HDR Content Rolling Out on iTunes Ahead of Apple TV 4K Launch

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 14, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Ahead of next week's launch of the new Apple TV 4K with HDR support, Apple has begun releasing 4K HDR content on iTunes in the United States and other countries.

    4K movies are denoted by a new "4K" and "Dolby Vision" tags visible in the iTunes Store and in the TV app on iOS devices, Macs, and the Apple TV. 4K content is not universally displaying across all devices just yet, but it should be rolling out fully soon.

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    A limited number of 4K movies are available at the current time, but availability should expand before the new Apple TV launches next week.

    Apple's 4K movies are available at the same price as HD movies, and for iTunes customers who have already purchased HD quality content, Apple is upgrading the HD content to 4K at no additional cost.

    [​IMG]

    The Apple TV 4K will be available for pre-order starting tonight at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time. Orders placed tonight will be delivered next week, on Friday, September 22, the official launch date of the device. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

    Article Link: 4K HDR Content Rolling Out on iTunes Ahead of Apple TV 4K Launch
     
  2. joshwenke macrumors regular

    joshwenke

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    #2
    It was very nice of Apple to upscale all of my existing purchases. :)
     
  3. pat500000 macrumors G3

    pat500000

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    #3
    Disney and his pal, Mickey, are known to be thugs and want more money for 4k contents. Bunch of 240p looking fools....that means you, mickey!
     
  4. DMaki650 macrumors 6502

    DMaki650

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    #4
    If you're on iOS 11 these also appear in the TV app as well.
     
  5. 1UpRusso macrumors newbie

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    #5
    I'd love a list of app 4K titles. Right now it's a guessing game.
     
  6. Dizparks macrumors newbie

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    #6
    Yeah, their single available 4k release.
     
  7. cariacou macrumors 6502a

    cariacou

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  8. Cougarcat macrumors 604

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    #8
    I only own like 5 iTunes movies, but my copy of Arrival is 4K.
     
  9. BlueParadox macrumors 6502

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    #9
    Excited by this. Having very recently purchased a 65” TV, together with many titles bought from iTunes in HD over the years (many thanks in particularly to the ‘Movie of the Day’ app!), a 4K upscaling on those titles is great news indeed...
     
  10. 0007776 Suspended

    0007776

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  11. IG88 macrumors 6502

    IG88

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    I don't either.
     
  12. julesme macrumors regular

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    It will be interesting to see if Google Play, Vudu, and Amazon match Apple with free upgrades to 4K.
     
  13. DMaki650 macrumors 6502

    DMaki650

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    #13
    At the moment it's on iOS devices.
     
  14. thadoggfather macrumors G4

    thadoggfather

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    #14
    Gotta say, pretty cool and ‘generous’ (and smart) of Apple to upgrade HD purchases to UHD free. I just wonder how broad their selection will be,

    ...This alone might push ATV4k market forward quick, and even surpass UHD BluRay’s which have been slow to adopt (but helped by Xbox 1S having a 4K blu ray drive)
     
  15. xWhiplash macrumors 68000

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    #15
    How do you download the 4K versions with iTunes on the Mac or with the iPad?
     
  16. mariusignorello macrumors 65816

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    Around 100GB. Lol
     
  17. Alan Gordon macrumors member

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    #17
  18. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    #18
    You say that like we need the 4K apple TV.

    ...Wait doesn't everyone have a computer hooked up to their TV?
     
  19. 3587 macrumors 6502a

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    #19
    Will YouTube be 4K, that's what I care about.
     
  20. xWhiplash macrumors 68000

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    #20
    So you can't actually download at 4K which is a serious issue. My internet is not that reliable even at a 300 Mbps plan. Crappy Spectrum. The only way I can watch content smoothly is to download it over night.
     
  21. besler3035 macrumors 6502a

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    #21
    Seeing that they haven't updated that app in over a year...my money is on no. In which case, AirPlay it.
     
  22. LordQ Suspended

    LordQ

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    #22
    Nice!! I hope Titanic is updated to 4K soon :)
     
  23. dominiongamma macrumors 65816

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    #23
    Imagine the 4K file size of that movie and Lord of the rings :p
     
  24. xWhiplash macrumors 68000

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    #24
    This is going to fail so bad. Seriously, no download option? I cannot stream at 4K. Internet in the US sucks horribly.
     
  25. Ayeyotone macrumors 6502

    Ayeyotone

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    #25
    Do u get to rent them in 4k format as well?
     

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