Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's choices were...

- Make the minimum storage capacity 256GB, meaning the minimum price is higher
- Allow the 128GB tier to use the feature, even though it will quickly fill that storage
- Downgrade the feature for the 128GB tier

I think they chose correctly. If you care about this feature, buy a storage capacity that can handle it. If you don't care about this feature, you're not forced to buy more storage than you need (i.e. if you're like me, who buys the Pro Max models for their photography but doesn't give a hoot about ProRes video).
 
If you're being pedantic - yes - you're right.
But if I was being pedantic, I might say that I was referring to the Overview page, as stated.
We have all seen (by now) all the small print that exists on every page on the web.
It's not even that.
I get it, you missed it. We have all "missed" something in our lives. I just think the outrage over this (second year in a row now) is unfounded.
 
It costs them pennies to upgrade 128 vs 256. This isn't 2012. It is gouging customers.
Let me put it in language you understand; they will eventually sell less product, thus damaging shareholders.
"it cost them pennies". no, it costs them margin. if they gave away 256GB for free, it lowers margins, shareholders will sell the stock, damaging shareholders even more.

majority of people are not going to flock away from iPhone because of low storage. exhibit A: https://forums.macrumors.com/thread...es-at-least-256gb-model.2358160/post-31448347

they've sold 64GB phones for a long time. they're doing fine.
 
The fact is, Apple says, on it's website, on the iPhone Pro Marketing 'Learn More' page, the following:

"The only smartphone in the world that lets you shoot, view, edit, and share in ProRes or Dolby Vision HDR"

...and fails to add ; 'But only If you buy the 256GB (or more) upgrade'

That seems like a bit of a glaring omission to me.
The quote, as written, is correct. You can shoot ProRes on a 128GB phone. You are just limited to 1080p, not 4K.
 
it is, ultimately every company exists to make money, tell me one company that is doing charity work, and donnt mind loosing money ?
My point was that appeasing shareholders wasn't Steve's main focus. I'm pretty sure when he and Woz were tinkering and brainstorming in his garage that their discussions didn't revolve around stock prices and what they would do with their billions of dollars.

Obviously, like any business man, I'm sure he understood that his product won't be around long if it didn't sell well.

Last point: There are a lot of companies that do charity work. As far as "losing money"...there's a difference between making less profit and squeezing every penny out of customers.
 
But then, as others have pointed out, how is that a "Pro" device? If you're a pro, you'll most likely be shooting in 4k. Rather than disabling the feature, let the user decide how they want to fill up their own device.

Pro = more expensive, more features than a non-pro.

It hasn't anything to with being a professional accountant or any other profession.

I've seen a lot of posts defending Apple but this one really takes the biscuit.
'Its REASON FOR BEING is to make money for stakeholders and provide consumers with products they want'

Which quite frankly they are not doing for anyone that purchases a 128GB Pro. If they truly believed it wasn't a big deal they'd be completely open and transparent about a 128GB Pro not supporting 4K ProRes and make it very obvious upfront rather than burying it in some asterisk driven small print.


To me 128 Gb is overkill. I would have liked for Apple to have released an even cheaper 14 Pro with 64Gb of storage.

I don't need advanced video features.

And in any case, what if someone just wanted a 30 second clip. It shouldn't be up to Apple to determine what's available based on memory but rather the user.

It should be up to Apple since they are the designer and maker of the product.

Users, customers, consumers should have no say in this, unless Apple wants them to have a say.

You don’t offer a feature (prores recording) and make it unavailable due to storage.

Of course, they can. They just did.

Apple could even do it due to the colour of the phone if they so decided.

You as a potential customer only has one job: Buy it, or not buy it.

Steven Soderbergh......seriously! We're talking about someone in a completely different stratosphere to the average Joe who might like to take some film footage.

But to be frank, you're completely missing the point. It's not about forcing anyone to have 256GB if they don't need it, it's simply a case of ensuring that ALL Pro models have the same feature set irrespective of storage....let the user decide. If they use up all their storage because they shot in 4K ProRes....so be it, but do not restrict based on your assumptions about how users might or might not use the item they purchased.

The user should have no say.

So it should be complete opposite of what you think.

What’s even the point of selling a low capacity phone that can’t even use the camera? The 128 should’ve never been part of the line up. I would rather that they added a 2TB tier for the real power users and started at 256. If the 128gb cant have feature parity with the other sizes, don’t bother selling it!

128Gb model can record in 4K and in 1080p ProRes.

There is something else the camera can do: Take pictures. By amateurs.

I think you and I are just going to go around in circles. If you believe that what Apple is doing is the right thing....great.

Apple can't really do anything wrong here. They are the designer and decides how they products works. If the product is working as designed, then Apple did the right thing by their standard.

Do you have links to reviews that show the 128GB Pro model is gimped that came out before Friday?

Maybe waiting to buy the phone before reviews are out, or at least read Apple's technical specifications if such details are important to you?

most folks want to shoot video at the best quality, for their kids etc, and 4k is common on 4k tvs at home.

Aarrrgh... you can shoot 4K!

You just can't shoot 4K ProRes. Do you even know what ProRes is and what it's used for?

Did you manage to at least try 4k video.

thanks

You can record in 4K with the 128Gb model. What you can't do is record in a special mode called 4K ProRes. You can still record in 1080P ProRes.

Do you know what ProRes is? What kind of editing software will you use? Does that software support the ProRes format?

This is not Apple specific, but if “making money for shareholders” is a company’s sole reason for being, that company is unethical.

It's the almost the sole reason for companies to exist.

They certainly shouldn't exist to be nice to customers.

Are you joking? I actually know someone who shoots short 4k movies & clips who was looking to upgrade with the 128gb model!

And they can still shoot in 4K!

4K isn't the same as 4K ProRes. <

Did you believe the 128 model didn't support shooing in 4K!?!?!?!?

i ordered the 128 and didn’t realize until after the fact that i wouldn’t be able to do this. big bummer. first time ordering a pro.

You do now that regular 4K and 4K ProRes isn't the same?
Do you know what ProRes is? Do you have the software to handle the format?

The fact is, Apple says, on it's website, on the iPhone Pro Marketing 'Learn More' page, the following:

"The only smartphone in the world that lets you shoot, view, edit, and share in ProRes or Dolby Vision HDR"

...and fails to add ; 'But only If you buy the 256GB (or more) upgrade'

That seems like a bit of a glaring omission to me.

The 128Gb model can still shoot 1080P ProPres, 4K Dolby Vision HDR and regular 4K!
 
Here are all the recording modes for the 128Gb model:

  • 4K video recording at 24 fps, 25 fps, 30 fps, or 60 fps
  • 1080p HD video recording at 25 fps, 30 fps, or 60 fps
  • 720p HD video recording at 30 fps
  • Cinematic mode up to 4K HDR at 30 fps
  • Action mode up to 2.8K at 60 fps
  • HDR video recording with Dolby Vision up to 4K at 60 fps
  • ProRes video recording 1080p at 30 fps
  • Macro video recording, including slo-mo and time-lapse
  • Slo‑mo video support for 1080p at 120 fps or 240 fps

The 128Gb model has at least 6 modes of 4K recording!
 
  • Like
Reactions: djphat2000
Do you call everyone who makes decisions you disagree with "ethically corrupt"? Do you know what "ethically corrupt" means, or you think it just means 'bad'? Because there's nothing 'ethically corrupt' going on here.
Do you realize nearly everyone agrees that Apple is ethically corrupt? What has Apple done or is it doing to make you ignore such an obvious fact? Are you being paid off or something?
 
My point was that appeasing shareholders wasn't Steve's main focus. I'm pretty sure when he and Woz were tinkering and brainstorming in his garage that their discussions didn't revolve around stock prices and what they would do with their billions of dollars.
Woz was gone, and Steve was fired from Apple. These things "can" happen when you build a company and go public.
Obviously, like any business man, I'm sure he understood that his product won't be around long if it didn't sell well.
Apple purchases Next and brings back Steve Jobs as iCEO. Later takes back full CEO role, and Apple keeps growing and selling more products.
Last point: There are a lot of companies that do charity work. As far as "losing money"...there's a difference between making less profit and squeezing every penny out of customers.
Apple isn't a strict charity, even if they do any charity or similar work. They are a for profit company. And, as a for profit company, they have to make a profit. We can debate if that is the right or wrong way forever. But, that's the rules. It's not fair to say Apple is squeezing its customers. As a customer, we don't have to purchase anything we don't want to. Or that we don't value as being worth the price. Apple offers many different models that cover a low to high price range. If none of them satisfy the customer. They can go elsewhere.

If Apple makes less profit, the markets react negatively (most the time). Apple has to adjust to correct it. They have to make money someplace else. As we see with Services like Music, Fitness, ATV+, etc. Wearables, desktops/laptops/tablets. If you don't grow, you get bought out or die. Every company can go through a downturn. But you have to return to growth.
 
Last edited:
Do you realize nearly everyone agrees that Apple is ethically corrupt? What has Apple done or is it doing to make you ignore such an obvious fact? Are you being paid off or something?
I’ve never known them to be any more ethically corrupt than any other for-profit business that I have dealt with. Can you provide examples to back up your claim?
 
Everything should be considered case by case. They are ethically corrupt based on what? Saying they're ethically corrupt alone is unconvincing and doesn't explain anything.
Saying "X is ethically corrupt" is like saying "Y is stupid". Without any constructive criticism, you're not going to benefit anyone. Y is not stupid, Y *says something* stupid (which isn't the most helpful thing to say either, I'd rather expand 'stupid' into more detail (not expand the meaning of the word, but why I'm feeling the need to say they're stupid) and in order not to do that Y needs to do this and that. Ignorance is not how you change the things you want to change in the world.
You haven't noticed a pattern of this behaviour from Apple? Really?
 
I think at this point the cost for Apple to put a 128GB chip or a 256GB chip into their phone is about the same.
you should be working at Apple and show them how this is possible, may be they don't know how to do this.
Just look at 1TB and 2TB HDD hard drives. The price is hardly different now. Plus, there's Apple switching from 2*128GB to 1*256GB on MacBooks.
 
Delighted to return to this very informative Pro Res thread...
Point and shoot 4k30 fps-pro res, only 63mb used.
I don't have knowledge to visually compare with Non Pro res formats.
Though rather visually crisp sharp etc.
Very nice indeed.

thanks
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.