Seriously what were you expecting from Apple on adding this feature? A miracle? 3d video thats virtual reality?
Seriously Apple finally decided to catch up to Android devices by adding a 12mp sensor that is capable of recording 4k UHD video.
The question there is this, are they scaling down the 12mp to 8mp in other words using 8mp out of the 12mp for 4k video or scaling it some how? instead of it being 1:1 ratio per pixel?
Also what bit-rate does Apple use for videos? Well if you own an Apple device the built in IOS apps do not tell you what data bit-rate the video is compressed at and what codec they are using.
Remember Samsung came out with 4k video on the Note 3 which I own. Guess what its a 12MP 4:3 sensor that they use 8MP 16:9 ratio to record 4k UHD on it, that means its not native 1:1 ratio per pixel because they zoomed in the 4:3 to make it 16:9 so they scale the 8MP 4k video. Also they use H264 compression at a variable bit-rate of 40-50MBPS. If you watch that on a 4k screen you will see noise or "compression artifacts".
The reason they use such a lower bit-rate is the file size and well phones with or without sdcards do not have unlimited space for 4k video. Also I noticed recently Apple does not change the size of there camera sensors much. Example Ipad Mini 2 camera sensor which is 5MP compared to Ipad Mini 4 8MP camera sensor. The sensor is actually smaller on the back of the Ipad mini4 but its a higher MP count. It has more noise but sharper images and needs more light to take a decent picture or video. The actual size of the sensor is what 5-10mm or 1cm??!?
My Note 3 Sony sensor thats 12MP is a newer variant due to it not being a release day model but a year newer. its about 15-20mm or 2cm sensor.
The bigger the sensor the more light allowed in, more light allowed in, better color reproduction at lower ISO! Less noise, less artifacts, more detail!
The Iphone 6s sensor is not only micro small still its a 3 year old sensor for android phones. Then who knows what bit-rate Apple uses for 4k and as I said, is it scaled down? or a 1:1 pixel mapping to 8MP 16x9 ratio?
Now compare it to my new fun camera a Panasonic FZ1000. it has a 3:2 20.1MP sensor. It does 4k video at 30fps using H264 and another codec forgot which one. IT USES THOUGH a 100MBPS bit-rate which means no noise at the lowest ISO of 125 in daylight and sharp as hell video at 30fps that looks true to life on a 4k TV, PC monitor or hell even a 1920x1080p monitor. It has a 1" sensor thats the size of what a golf-ball or bigger? even at high ISO it allows so much light in it and its calibrated to the SRGB 709 color gamut standard that I took pictures today indoors in dark interior at ISO of 1600 at 4:3 ratio and color reproduction was dead on viewed on camera LCD and PC monitor with some noise but manageable.
Also YOUTUBE is not a good source to view 4k video on, does not matter if the bit-rate from a phone is 40-50MBPS or 100-200MBPS from a professional 4k camera. YouTube breaks it down to streaming quality and its compression algorithms suck because it digitizes movement and since it cannot keep up with smooth movement even in 30fps video, its blocky as hell and looks like crap on YouTube. Also contrast and gamma get messed up on YouTube.
If I were to send you raw clips from my FZ1000 Panasonic of 4k 1:1 mapped pixel video @ 100MBPS data rate or my Note3/Galaxy S5 @ 50MBPS data rate (video bit-rate) you would be impressed, especially from the night shots I am capable of shooting on my FZ1000 at ISO of 800-1600 at 24p or 30p fps.
Look for my channel on YouTube "skyhawk21 fz1000" watch the night time firework clips at 2160p and make sure its buffered good on high speed internet connection. You might think it looks like crap like the new 4k video from the iPhone but the raw video on any screen is 5 times better than how it looks on YouTube. Of course you want a perfectly calibrated monitor that is tuned and set up correctly...
Anyhow I needed to add this here after reading your post. Compare a 4k video on YouTube to a identical clip at 1080p. Once you get use to the sharpness and detail and less compression of 4k video and how its life like to what the human eye sees, 1080p video no matter how high the bit-rate is just a blurry mess not lifelike to the eye crappy video quality!!!
Whats going on with the 4k video recording? I was expecting to be blown away as I was by the sample videos I've seen on Samsung's devices of what a phone sensor can be capable of for video. The inconsistent exposure, amount of noise, and lack of detail in every sample video I've seen even when downconverted to 1080p (downconverting 4k video should equate a sharper 1080p video).
In these first two videos, the level of noise on the leaves and grass respectively is just awful frankly.
Handles motion poorly, colors don't pop at all and there's a lack of sharpness.
Looks awful The Verge's review as well.
Was really expecting a whole lot better than this. These sample videos look really bad.