50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users

[MacRumors]

Since the launch of the first Apple silicon Macs in November 2020, Apple has continued to see strong growth in Mac sales. Apple's Mac revenue hit $10.4 billion in Q2 2022, up from $9.1 billion in the year-ago quarter.

During today's earnings call covering the second fiscal quarter of 2022, Apple CFO Luca Maestri said that the company has been growing its install base. There was a March quarter record for upgraders, and half of all Mac buyers during the quarter were new to the product.

Apple saw strong Mac growth despite supply chain constraints. Apple has had trouble delivering some of its high-end MacBook Pro models in a timely manner, and some users have seen significant delays in shipping estimates.

Most recently, Apple introduced the Mac Studio with M1 Max and M1 Ultra chips. The M1 Ultra is Apple's most powerful Apple silicon chip to date, and it is twice as powerful as the M1 Max.

Article Link: 50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users

 

[Unggoy Murderer]

Not really surprising, Apple definitely has the strongest Mac lineup we've seen in many years.

 

[ouimetnick]

If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.

 

[tubular]

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.

 

[iDento]

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.

What about both form and function are important.

 

[BGPL]

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.

Jony Ive liked to put macs in wind tunnels, so perhaps we will start seeing function over form starting to become more prevalent (with Jony gone). As much as I like giving my iMac the reach-around every time I need to read SD or plug in a peripheral.

 

[tubular]

What about both form and function are important.

There's a word for form without function: sculpture.

Sure, a nice form is nice, and it's good to have sweated the details. But not if it's at the expense of user power -- as was the case with the cylinder Mac and the utter trainwreck of the 2016-era laptops.

 

[BootsWalking]

Before the M1, Apple almost seemed to treat the Mac as a necessary but second-class citizen in their product line. With the enormous success of the M1 Apple now has no choice but to recognize the huge, untapped potential of the Mac to supplant a significant number of PC sales. This first-time purchase stat supports that new reality.

 

[rpmurray]

Just think of how many more they would have sold if they had an affordable 27 inch 5K M1 Pro iMac.

 

[adrianlondon]

How do they know?

 

[UltimateSyn]

This is a GREAT sign for the Mac.

 

[fivenotrump]

How do they know?

I'm sometimes invited to respond to a questionnaire after buying an Apple product

 

[minik]

If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.

I like the Touch Bar however the 2016 and 2017 MacBook Pro as well as 2018 MacBook Air (first Retina) were among the worst notebooks from Apple. Besides the infamous keyboard and limited ports, the Intel processors were the bottleneck.

 

[DeepIn2U]

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.

Moreso Apple needs to be careful of considering ‘new to Mac’ … YouTubers and others whom have switched 1-2yrs ago now coming back aka Sarah Dietchy would be considered ‘new’ to Mac or are they counting brand new iCloud accounts or just email surveys?

I fully agree to you that any device designer whom thinks small and minimal is the any to go should be look over their shoulder at the back door and ready for a big mud-hole boot coming their way!

 

[NT1440]

If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.

You may not have liked the hardware (for good reason) but the idea that Apple Silicon wasn’t very much in progress (therefore putting much effort into the Mac) at the time is a bit ludicrous. The A7 from 2013 signaled that the roadmap for the Mac was always being worked on.

Keyboard aside (truly terrible), the 2016 chassis was clearly designed for what Intel said it could deliver, but never did.

 

[DeepIn2U]

There's a word for form without function: sculpture.

Sure, a nice form is nice, and it's good to have sweated the details. But not if it's at the expense of user power -- as was the case with the cylinder Mac and the utter trainwreck of the 2016-era laptops.

Then Apple with their developers needs to start looking at WHAT a ‘User’ means on the Mac!

Splash screens on Windows is super annoying and becoming a real thing/problem on macOS lately.

Like which user does NOT know what software they’ve downloaded or installed?
What user does NOT know what Applications their launching manually?
Why does Microsoft Office Suite of apps need to SPLASH a model AD of the program you’re launching where the END user needs to wait before they can get past it or behind the splash ad screen?

Many times a user will need to launch a few applications at the start of their day:
Mail,
Safari, Chrome or Firefox,
Word, Pages, etc etc.
Logic,
FCP

Why do we NEED to be forced through all the ADs which are splash screened dead centre?!!!
Why can the notification area be used to alert the user which app has been initialized to launch?!

User rant over.

 

[mrWONERFUL]

We need to start seeing next gen software for these next gen hardware

 

[4jasontv]

How do you classify someone as new when a product has been commonly used in education for 30 years? It seems unlikely that someone would buy a Mac without ever having used one before.

 

[sudo-sandwich]

What was it in the past? Feel like it was a way smaller number before. Macs went from being kinda slow to having power for even custom PC builders to envy, especially in laptop form. Also recovered from the 2016 MBP form factor screwup (touch bar, HDMI, and keyboard decisions all reversed).

 

[lazyrighteye]

How do they know?

Someone mentioned survey's... But it is more likely based on the amount of data they have one their current user: makes identifying those new-to-the-ecosystem, relatively simple.

Regardless, that fact that half of your products shipped in a quarter belonging to those new-to-the-company is nothing short of phenomenal. That translates into significant growth - especially should they look to begin filling out their ecosystems (watches, iPads, AppleTVS, AirPods, etc.). This bodes very well for Apple.

Incoming doom and gloomers in 3... 2... 1...

 

[SSDGUY]

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.

They're still building svelte computers, they just (finally) decided to provide functionality customers want at the same time. ?

 

[Nermal]

Now Apple just needs to start fixing bugs, so as not to drive these new users away again...

 

[UnusedLoginID]

“half of all Mac buyers during the quarter were new to the product.” How can they get away publishing numbers like these taken out of thin air… There is no way half of Mac buyers were new because then market share would shoot through the roof… which it doesn’t!
Maybe the survey was written in such a way that most people would answer yes to the question “is this your first M1 Mac”?

 

[SSDGUY]

“half of all Mac buyers during the quarter were new to the product.” How can they get away publishing numbers like these taken out of thin air… There is no way half of Mac buyers were new because then market share would shoot through the roof… which it doesn’t!
Maybe the survey was written in such a way that most people would answer yes to the question “is this your first M1 Mac”?

"Is this your first M1 Mac ever purchased this quarter in the year 2022?" Hey, that's good information!

 

[planteater]

“half of all Mac buyers during the quarter were new to the product.” How can they get away publishing numbers like these taken out of thin air… There is no way half of Mac buyers were new because then market share would shoot through the roof… which it doesn’t!
Maybe the survey was written in such a way that most people would answer yes to the question “is this your first M1 Mac”?

As mentioned above, survey and previous customer relationships. The vast majority of people using a Mac, sign in with an Apple ID. They can use that to measure a new or previous relationship.