The dumbing of society starts by making things "Simpler"
These are the clueless folks having computer problems and blaming it on everything but themselves...
I know plenty of lawyers, for example, some of them top litigators (i.e., in Toronto) that aren't very bright when it comes to tech. When it comes to figuring out public policy and legislation, however, they're stars. But work in that industry and witness it for yourself.
Same thing in academia. Same thing in several other professions, especially among more senior members.
Understanding tech is no signifier or marker of intellect. Tech is a tool, that's either comfortable to use to get actual work done, or it isn't. And a lot if it isn't.
It's often a case of smart people using bad tools. There's going to be friction.
This is where Apple comes in. And consumers have responded - from what appears to be all walks of life, especially a lot of smart people that have traditionally shied away from tech or felt intimidated by it. There is simply a lot of bull.sh.it when it comes to tech - a lot of stuff that gets in the way. It can be a huge PITA. Whoever can simplify it while allowing us to get most of the same things done will be a star. Apple is one of these stars. The industry has taken notice and is going through growing pains to shift toward Apple's model - some with more success than others.
Remove complexity, enhance what's left over. Working from that model, we end up with blessings, not headaches.