I can understand the "non-syncers" quite well. Most of the people that isn't glued to the tech blogs when Apple is talking about their latest OS, couldn't really care less.
It's just a tool, and if it works for what they want it to do, right now, then why update it? Same with OS X.
Exactly. Ditto with software updates on Android.
Many/most of the world's users could care less about updates, which is why it's not the major buyer's issue that people in tech forums tend to think.
People are interested in what the device does for them right now.
Edit: UNLESS the update comes automatically OTA, as it does for WebOS, Android, and soon, iOS. Getting a note that an update is ready to install, is very easy for people to handle. This is why Android updates, when they come, have a far quicker uptake than iOS updates, which people are slower to discover and install.
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