This is a prime example why the iPad will most likely continue to win the tablet war. It's just so simple to use compared to the competition. The competition just doesn't seem to understand that the kind of techies out there that would want the kind of complexity that Android, for example, offers are in the extreme minority. Heck, as others have already pointed out there are lots of things that even the iPhone and the iPad can do that most people that use them don't even know about, syncing and updating included.
Most people I know turn their computers on, open up their browsers, and that's almost entirely the extent of what they use their computers for. Maybe Facebook, Twitter, e-mail, YouTube, and web browsing. They don't even know, for example, that there is a nice little address book app on every Macintosh. Or there are really cool applications sitting in their application folder (if they even know where that is) like a Garageband and iMovie. Heck I've known several people that type in a website address every time they want to go to that site! They don't even know what bookmarking is.
I could go on and on about this but obviously I'm not surprised by these findings at all.
-PN