Because apple makes a big deal out of specs...... think about it when the iphone 4 came out and it step up the ram to 512mb apple mentioned it and the same thing with the iphone 5 when it was stepped up to a gig of ram.... and to get good use out of a 64bit 4+ gigs of ram is where its at. Think about a 64bit computer they always have 4+ gigs and its possible to put that much ram on a phone aka the Note 3 has 3 gigs of ram but apple is going to wait to the iphone 6 like they do every iphone release now small updates then big ones