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The iPhone continues to be the most popular smartphone by far among teens, according to new data gathered by investment firm Piper Jaffray for its most recent semiannual teen survey in the United States.

82 percent of teens surveyed own an iPhone, up from 78 percent in the fall of 2017, while 84 percent of teens expect their next phone to be an iPhone, up from 82 percent in fall 2017. Teen ownership and interest in iPhone has grown steadily over the past several years, as demonstrated in the chart below.

piperjaffrayiphoneownership-800x374.jpg

The Apple Watch is also becoming more popular among teens and saw its highest teen survey share yet in the spring of 2018. 12 percent of upper income teens said Apple Watch was their preferred watch brand, up from just seven percent in the fall of 2017. Among all watch brands, Apple Watch was the second most popular after Rolex.

applewatchownership-800x506.jpg

20 percent of teens said they plan to buy an Apple Watch in the next six months, up from 17 percent in the year-ago survey. Strong growth in Apple Watch interest in the current quarter suggests Apple's Series 3 and Series 1 models are popular among teens.

piperjaffrayapplewatchintention-800x351.jpg

Interest in both Apple Watch and iPhone could see improvement in the coming fall 2018 survey, as major changes are rumored for both devices.

The Apple Watch Series 4 could bring the first design changes for the wrist-worn device, while rumors suggest Apple will be introducing three iPhones in 2018, including a 5.8-inch iPhone X followup, a larger 6.5-inch OLED device that can be thought of as an "iPhone X Plus" and a 6.1-inch LCD device that's expected to carry a lower price tag.

All three iPhones are rumored to include an iPhone X-style design with an edge-to-edge display that does away with Touch ID in favor of Face ID.

For the spring 2018 teen survey, Piper Jaffray surveyed a total of 6,000 teens with an average age of 16.4 and an average household income of $66,296. 45 percent of teens surveyed were female, while 55 percent were male.

Article Link: 82% of Teens Surveyed Now Own an iPhone, 84% Plan to Purchase
 

b11051973

macrumors 6502
Apr 8, 2006
366
415
I've got an 11 year old niece. She definitely wants an iPhone. Her little group of friends currently use iPads and iPod touches to message each other.
 
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Greenmeenie

macrumors 65816
Jan 14, 2013
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Apple should launch their own version of facebook. One that doesnt data mine or run ads. With such a large and growing user base, it seems like a no brainer to me. Tim Cook spoke Friday about how their customers aren’t their product and how he wouldn’t be in a situation like Zuckerberg finds himself in, so why not launch your own social media app and capatilize on FaceBooks troubles?
 
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Bytor65

macrumors 6502a
Feb 10, 2010
830
113
Canada
If this says 12% of teenagers had a Apple Watch in 2018, does that mean 41% of teenagers have a Rolex? Something doesn't smell right.

I logged in for the first time in ages, to say the same but you beat me to it. I am not going to take anything seriously from a survey that says >40% of teenagers own a rolex.

Even if that is supposed to be purchase intention, it's still nonsense.

It only makes sense as, if I was about getting a free watch, which kind would they like, and kids answer the most expensive thing that comes to mind.
 
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Matt7480

macrumors newbie
Apr 10, 2018
1
3
Why would anyone in the world compare students' interest in $300 Apple Watch versus $50000 Patek Philipe?

Is it interest or that they own it....I'm confused by the article. I figured no way it was owning one since 41% own a Rolex and live in a 65k median income household...I mean, come on now. There aren't many groups polled period that have a 41% Rolex ownership among them.
 
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Mac Tyson

macrumors regular
Jul 1, 2010
125
87
Those green bubbles, and can’t be part of a group message is what makes everyone without an iPhone feel like an outsider. It’s brilliant and Apple doesn’t have to spend a dime to advertise that.

You know I thought the desired blue text vs green text was just some meme but when my niece told me that teens today would make fun of you if you had the green text, then I realized how Apple is THE brand, the IN thing among teens. No surprise to me.

It reminds me of when the 2way sidekicks were the IN thing vs the texting through the keypad on a fliphone.
 
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joonyaboy

macrumors 6502
Jun 27, 2010
330
292
FL
applewatchownership-800x506.jpg

If this says 12% of teenagers had a Apple Watch in 2018, does that mean 41% of teenagers have a Rolex? Something doesn't smell right.
I think this chart is separate from the teen survey. The author did a poor job of switching gears.
 
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jclo

Editor
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Dec 7, 2012
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If this says 12% of teenagers had a Apple Watch in 2018, does that mean 41% of teenagers have a Rolex? Something doesn't smell right.

I clarified this in the post. This is specific to "upper income" teens and it looks like it's actually brand preference rather than actual ownership. It was poor wording on my part in the original, and I am pretty sure 41 percent of teens don't have a Rolex. Sorry for any misunderstanding here -- hope that clears it up.
 
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itsmilo

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Sep 15, 2016
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Berlin, Germany
You know I thought the desired blue text vs green text was just some meme but when my niece told me that teens today would make fun of you if you had the green text, then I realized how Apple is THE brand, the IN thing among teens. No surprise to me.

It reminds me of when the 2way sidekicks were the IN thing vs the texting through the keypad on a fliphone.

Probably an american thing. I have no one to iMessage with cuz literally everyone insists on using WhatsApp. Sometimes I write them on iMessage on purpose but it’s just not working.
 
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Mobster1983

macrumors 6502a
Sep 8, 2011
638
462
This provides a better long-term view on Apple than I think most people realize. Once you are locked into the Apple ecosystem, it is difficult to change, not only for practical purposes, but because of the high customer satisfaction and customer retention. This extremely high number of teens having iPhones (albeit in the US only) makes it likely that Apple's market share will continue to rise over the years as these teens grow into adulthood.

This will also affect the rest of Apple's product line as the iPhone can be seen as the "entry level" into an Apple life. They buy an iPhone and like it. Next they buy an Apple watch or an iPad. When they get ready for college, they enjoy their Apple products so they buy a Macbook or Macbook Pro. This leads to the after-college work world. While most offices still use Windows, I think as this younger generation moves up there will be an increase in personal choice on operating systems and people who grew up on Macs/iPhones in high school and college are more likely to push the business world towards Apple products.

Just my thoughts. Let's come back here in 20 years and see if I was right. :)
 
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Will.O.Bie

macrumors 6502
Aug 29, 2016
443
1,148
I'm curious if the current Watch owners purchased the Watch themselves, or if they were hand me downs from parents. Same goes for phones I guess.
This applies to my family, they get hand-me-down tech from us. They rarely get a brand new phone or AW. They accept the fact that it's better to have a used iPhone than not having a brand new one.
 
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dannyyankou

macrumors G4
Mar 2, 2012
10,168
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Westchester, NY
Doesn't surprise me, it seems like 82% own an iPhone on my college campus. Literally everyone from all my group projects have one, I never get a green bubble.
 
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