In regards to Wordpress, and any other CMS for that matter, there's a distinction between "site-building" (create and configure content, customize the front-end through the back office, setup user roles, build web forms, a touch of custom css/javascript here and there, etc.), all of which are not considered development.
In the context of Wordpress or CMS's, development would fall in the likes of coding a custom plugin, developing a theme, setting up a REST API, or in general extending the out-of-box functionality through custom back-end code. What most of the media designers are doing is site building, not actual development.
The type of web projects that rely on Wordpress are of course usually of the simpler kind, usually poorly paid, comparably. No large institution would manage and base the set of its many web properties on Wordpress instances. Heck, you wouldn't even want to use it as a web store front if you also have, say, a mobile app front as well.