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Look Admiral, I am drawing a blank here. I am trying to justify their decision to call this product iPad. The amount of confusion that this naming approach introduces seems to outweigh any potential gains.
It's pretty much what others have said - to eliminate the numbering, which is pointless and eventually will sound ridiculous. Imagine in 15 years an iPad 18. Or not - it could be the 18th iPad released by maybe only the 9th generation, if they did things like they did with the iPhone, going from iPhone 3G to 3GS, etc. This is to simplify and to remove something essentially meaningless.

But there's a flipside to this. Removing the numbering elevates the status of the iPad beyond a mere device and makes it something bigger. When you've got dozens and dozens, maybe hundreds over time, of various Android devices that all mostly look and sound the same, the iPad stands out. Why does it need to be numbered to maintain its status as the new one? Leave that to the little guys to fight over - Galaxy Tab 7.7: what does that become next? Galaxy Tab 7.7 2? The iPad is now above all of that. It's simply "iPad." And in the fall, we'll see simply "iPhone" for the next of those. Just like everything else Apple sells. Doesn't it immediately sound classier by just dropping the number?
 
For an urkel, you seem quite ignorant of the 2.0 in my name.

Trust me, you may soon wish that I was in charge of Apple. With Steve 1.0 no longer around, I fear that Apple's hayday may have come and gone.

This kind of arrogance completely discredits you. A true creative genius doesn't need to be a 2.0 copy of anyone. They make their own mark.

In addition, I suspect you don't know the first thing about running a billion dollar company. Your idiotic comment above belies your immaturity.
 
This kind of arrogance completely discredits you. A true creative genius doesn't need to be a 2.0 copy of anyone. They make their own mark.

In addition, I suspect you don't know the first thing about running a billion dollar company. Your idiotic comment above belies your immaturity.

Nobody runs a billion dollar company lol. It runs itself. It is a collection of skilled people and formalized processes that are are so instutionilized that no single person is responsible for any significant aspect of the day-to-day-operations. If that was not the case, Apple would have disintegrated with Steve's unforunate passing. Do you think that your Ipad was designed by Ivy (what's his name)? No, it is designed by countless bright and skilled individuals with Ivy having a final say (more of an executive sign-off than anything). CEOs are largely figure heads designed to instill confidence in shareholders, represent the company, and build partnerships. Steve was different because he had both the common sense AND the power to unlish this power.

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FWIW, the Apple Store (online) is already calling this the "iPad 3rd generation" when they display which iPod/iPad models are compatible with a particular accessory.

Hold on a sec aristobrah, are you telling me that even apple does not know their own products? They first called it the new Ipad, now it is 3rd gen?! lol If it was so simple to figure out, and by extension if I was wrong, why bother calling it the "3rd gen"? The answer is simple... sooner or later you need a simple means to differentiate products.
 
Nobody runs a billion dollar company lol. It runs itself. It is a collection of skilled people and formalized processes that are are so instutionilized that no single person is responsible for any significant aspect of the day-to-day-operations. If that was not the case, Apple would have disintegrated with Steve's unforunate passing. Do you think that your Ipad was designed by Ivy (what's his name)? No, it is designed by countless bright and skilled individuals with Ivy having a final say (more of an executive sign-off than anything). CEOs are largely figure heads designed to instill confidence in shareholders, represent the company, and build partnerships. Steve was different because he had both the common sense AND the power to unlish this power.


Wow...that is a stunning paradigm. Kid, I consult with CEO's for some of the biggest companies in the world, and have been doing it for 18 years.

You are correct in postulating that an organization's success is the result of an interdependent team of professionals working together to achieve common purpose, but who do you think is responsible for defining that purpose and vision?

Do you really think Steve got everybody in the room together and got consensus as to where Apple should go and who their core customers were?

Not a chance.

While a good leader always solicits ideas from everyone, it is ultimately the leader who makes the final call. It is also the leader who gets the blame when things go south, because he or she is responsible for the final judgement.

Anyone who feels a CEO is a "figurehead" is a fool. It is one of the most demanding and stressful professions in the world.
 
troll.jpg
 
I love all posts and news articles that I have read suggesting that Apple has maliciously named the new iPad as just "iPad" in an effort to confuse consumers. Apple has simply moved the iPad into a more simple and and straight forward naming pattern. Who wants to deal with the iPad 15s in ten or so years? It works for the iPod touch and Mac computers why not have it work with the iPad also. It is also very likely that the next iPhone shall be named just iPhone. It makes sense for Apple to have a more unified naming scheme across all of their devices. It is clean and simple which is Apples mantra.
 
Good advice

SJ2.0 isn't a troll, he's just ignorant, but your advice is appreciated.

As the well-worn but completely appropriate cliche goes, "You can't engage in a battle of wits with an unarmed opponent."
 
Wow...that is a stunning paradigm. Kid, I consult with CEO's for some of the biggest companies in the world, and have been doing it for 18 years.

You are correct in postulating that an organization's success is the result of an interdependent team of professionals working together to achieve common purpose, but who do you think is responsible for defining that purpose and vision?

Do you really think Steve got everybody in the room together and got consensus as to where Apple should go and who their core customers were?

Not a chance.

While a good leader always solicits ideas from everyone, it is ultimately the leader who makes the final call. It is also the leader who gets the blame when things go south, because he or she is responsible for the final judgement.

Anyone who feels a CEO is a "figurehead" is a fool. It is one of the most demanding and stressful professions in the world.

If I am a kid then you are a janitor at the company where you work. CEO job is stresful? It should be! Where else do you make such obsurd amounts of money? A doctor performing brain surgery has a far more stresful job and is often payed next to nothing for a more demanding job. What happens to CEOs that fail to perform? They contact their buddies and go to another executive position. Who did Oracle hire recently? A CEO that was let go at HP. He pocked millions in severance pay and got another high level position. Such great panalty for lack of performance. /s Would the typical person on this forum be able to make cripping mistakes at work, collect millions, then get another equal position? Of course not.

As for vision, that is a nice term to throw around, but what is it really? If Steve provided vision for apple, does that mean that apple now has no more vision? Is the vision changing with Tim at the helm? If you are right, then sell your Apple stock right now because the man who guided apple is no longer around.

Btw, thanks for dicrediting the hard working men and women at apple, all over the world, who help to bring the products to life that you are using. Then again, maybe the CEO of Honda glued your car together himself. lol
 
I am thinking that one of the reasons why Apple called the new iPad, "iPad" is to create confusion when it comes to buying from resellers or when buying used iPads. Calling this new iPad "iPad" is a marketing nightmare since people are calling it names ranging from iPad3 to iPad3rd gen to New Ipad... Unless, the intent is to create confusion. How do you make people iPads buy from an authorized seller? You increase the launch frame product availability and make them question their decision to buy an iPad online which may or may not be the "new" one. With iPad 2, you knew what it was called, you knew what to search for, and you were fairly assured of what you were receiving. Not any more...

People may refute the above argument by saying that iPod did not use specific nomenclature either. But, iPad is an expensive purchase that is more likely to warrant resale. Further, my notion that the new naming is troublesome is supported given that it will be extremely difficult to determine product requirements for apps. Do you think that a typical user will be able to determine if that hot new game that just came out is supported on their device? Will they say, "Do I have a 4rd or 5th gen iPad again?" I think not...

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The emphasis on the product name should be more important than the version. Take the iPhone for example, if you ask someone what they have, they'll tell you that they just got the 4S, or still keeping the 4 or 3GS. When that happens, the "iPhone" is taken out of context and out of the branding that Apple is trying establish. So I can see why it's removed from the iPad going forward.
 
I am thinking that one of the reasons why Apple called the new iPad, "iPad" is to create confusion when it comes to buying from resellers or when buying used iPads. Calling this new iPad "iPad" is a marketing nightmare since people are calling it names ranging from iPad3 to iPad3rd gen to New Ipad... Unless, the intent is to create confusion.

I think Occam's Razor applies here and maybe you are being too imaginative. Creating consumer confusion hurts, not helps sales. See: Mac Performa line, esp. Steve Jobs reason for killing them first thing when he returned to Apple.

Apple is calling the iPad the iPad now because it's more in line with it's Jobs II era computer naming scheme. The iMac was always just the iMac, the PowerBook, MacBook, and MacBook Pros, always kept those monikers too. If you look at Apple's support site they even define models by either feature or when they were introduced. Even later model iPods did not change names. The iPad nano has always been called that despite many cosmetic and functional changes. Same with the Shuffle. The only model that has had a name change was the iPod which was changed to the iPad Classic.

The confusion Apple is causing is more because they are still selling the iPad 2 and cognitively, the iPad 2 sounds newer than the iPad. That's why they say it's the "new iPad." It's unintuitive now but once the transition is made it will seem natural just like how Mac monikers do not change with each new model.
 
I think Occam's Razor applies here and maybe you are being too imaginative. Creating consumer confusion hurts, not helps sales. See: Mac Performa line, esp. Steve Jobs reason for killing them first thing when he returned to Apple.

Apple is calling the iPad the iPad now because it's more in line with it's Jobs II era computer naming scheme. The iMac was always just the iMac, the PowerBook, MacBook, and MacBook Pros, always kept those monikers too. If you look at Apple's support site they even define models by either feature or when they were introduced. Even later model iPods did not change names. The iPad nano has always been called that despite many cosmetic and functional changes. Same with the Shuffle. The only model that has had a name change was the iPod which was changed to the iPad Classic.

The confusion Apple is causing is more because they are still selling the iPad 2 and cognitively, the iPad 2 sounds newer than the iPad. That's why they say it's the "new iPad." It's unintuitive now but once the transition is made it will seem natural just like how Mac monikers do not change with each new model.

Exactly. What matters is how the average consumer sees a product. To most individuals, an Ipad 2 will appear newer than an iPad without a 2. I agree that if there was only one model that this would be a non-issue.
 
Just calling it iPad is a smart move. One of the problems with the mobile device market is all the crazy and stupid names. Simplicity is an Apple hallmark and a standard across many other industries. Besides, as many have already mentioned, this is the practice across most of Apple's product lines. The Mac Pro is the Mac Pro, not the Mac Pro 4 or whatever. The iMac is the iMac. The Macbook Air is the Macbook Air. Consistency is good. It also differentiates Apple from other companies that can't stop adding in incomprehensible names and numbers to their products.
 
I've read some dumb things on MacRumors but this takes the cake.

Remove the 2 and 4S from your signature then. You have an iPad and iPhone right, why bother putting in the number. People will know that you have the latest model... or will they? If I am so wrong, why did you ever both putting in the 2 and 4S? Because specificity matters.
 
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