Lol yeah, but that was satire of the movie industry's trend to over-use movie IPs. With all the Vampire movies coming out we are seeing it come to fruition, albeit without the numbers. Adding things such as The Passioning, Final Intensity, gets the younger females waiting anxiously in lines.
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Who said anything about the present? As a strategist, I think long term. Apple is doing fine today, and I have never contested that fact, no matter how hard you may try to argue the contrary. I am talking about the long term health of Apple.
Many a mighty giant corporation have fallen down from the heights of success only to be buried in the depths of shame. I am not even mentioning the likes of Enron, but the more well-to-do companies such as Nortel. At one time, companies such as RIM and Nortel were THE success stories. When all stocks fell after the high-tech bubble burst, RIM shares soared. I warned people that RIM would suffer its current fate. People laughed. Who is laughing now M F Shrinker?! lol
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I like this. It is simple, differentiating, easy for people to figure out what it is. Everyone these days knows that HD something is "supposed to be better".