Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio
- Thread starter MacRumors
- Start date
- Sort by reaction score
Get out
They’re promoting physical activity and fitness this may also very well rub off on their employees who will be more effective by being able to find a way to let go tension and being healthier will help them be better workers in the end
I'm going to remember this quote in a year's time too see how much services grew exponentially to that time.
Yup, Apple took my $100 for the year, but I've yet to get into the groove because I can't really figure out where to start. Yes, they have beginning shows, but it's still lacking an overall "coaching" from one show to the next. I want a single coach to tell me which workouts to be following and in which order. I'm not knowledgeable enough to do that myself.
It's a solid service, I use it a lot in conjunction with other routines. Sure it has limits and could offer more structure but that will come. I also see them starting to introduce either their own branded equipment or equipment that links straight into the workout.
The technology is also there for the workout to manage the machine you are using to ensure intensity and the like are matched to an instructor.
Apple is growing in the fitness area, more will come.
The technology is also there for the workout to manage the machine you are using to ensure intensity and the like are matched to an instructor.
Apple is growing in the fitness area, more will come.
There are no fitness instructors in Wyoming for Apple to hire? Wow. And if they're in a studio, you won't be able to tell what state they're in while watching the videos. So it doesn't matter if it's a "glossy and trendy" state.
Just like in manufacturing, you go where the talent and crew live so that you are not flying everyone in and putting them up in hotels for months. This is a service that requires Apple to create new content for years. Shooting in Wyoming would be much more expensive.
The best fitness instructors and studio crews in the world live in CA right next door to Apple. Why would they outsource to anywhere else just because it's cheaper to live there?
That sounds like a standard overlay. Nearly every sporting event does this. The only difference is that that footage is pre-recorded and the data is being pulled from a different third party. Sure, they probably needed to write their own software but it isn't exactly a marvel of engineering.
I find it fascinating that Wyoming was the first state to allow women to vote. I also find it fascinating that if women didn't have a right to vote then they wouldn't have had a population large enough to be considered a state. Unless you have moved there I don't think you can appreciate how much the Cowboys dislike women. You just have to stare in awe at a culture that can simultaneously promote misogyny and call itself the Equality State.
I really like the Apple Watch integration, and the Apple Watch in general is a really, really compelling bit of tech that I rely heavily on (though I really wish it had longer battery life...). It, and my treadmill bought last year have been a solid investment of anything I've purchased the last decade. Fitness+ I tried for a month, and... gave up using it unfortunately. With time, I may go back, but there's just seemed to be too little content for me to offer a bit of variety with type of exercise I want, and without some of what I personally think are awful music tracks. Given many of the instructors mention the song about to play, an option to integrate a subset of genres I want from Apple Music likely won't happen any day soon. Until then, Get Up playlist of the treadmill for 5K a day.... just gotta try and push myself with 30 second or minute timings going all out.
So what? Apple is a multi-trillion dollar company. They can spend their money any which way they want. Don't worry about something that's not really your business. Strange how people say Apple is greedy but when they spend their own money people are questioning it. 🙄
I use Peloton and the free 90 day trial of Fitness Plus. I feel Peloton has a much better varity of work outs at different levels. The Apple bike classes are good. The issue I have is they only put out 1-2 45 minute bike workouts a week. Peloton puts out at least 5-6 a week.
here in Toronto City24/CityPulse had “The 20 Minute Workout” show. Good it and watch the YouTube cuts of it ... trust you’ll never see a fitness video on prime time in N. America like that ever again lol.
Peloton are not global yet. U.S., UK, Canada & Germany only, so I couldn’t care less about them. Fitness+ has only been out for a few months, so will overtake peloton in subscriptions by the end of the year IMO.
Really enjoying this service so far. The integration of watch through Apple TV is really cool. I’m not some super hype fitness guy, but have enjoyed doing the row workouts, and like the prompt at the end to do the mindful cool downs.
it’s a mission to find the right workout though, trial and error? Some of the music is a bit off putting, but it is what it is, I personally enjoying hearing different stuff to what I would normally go for.
seems Nike have really upped their game with the Nike training app and have got so many new work outs on there now. Really good selection of yoga work out and much smoother than they used to be.
I don’t think there will ever be a single thing that does it all and will always be a combination of apps and services. So far so good for fitness + though. Me and my wife are enjoying it.
it’s a mission to find the right workout though, trial and error? Some of the music is a bit off putting, but it is what it is, I personally enjoying hearing different stuff to what I would normally go for.
seems Nike have really upped their game with the Nike training app and have got so many new work outs on there now. Really good selection of yoga work out and much smoother than they used to be.
I don’t think there will ever be a single thing that does it all and will always be a combination of apps and services. So far so good for fitness + though. Me and my wife are enjoying it.
I agree I would love to see more structure, but they aren't really trying to get someone like me on board. The main audience here is the same audience that they are targeting for closing rings...the average person. They are trying to make workouts that the average person and incorporate into their lives in an approachable way. There have been a couple interviews where they talk about this strategy. Hopefully they will expand the focus, but currently they are trying to get zero workout per week people to maybe engage a time or two per week.
I have always had a harder time with the workouts that just repeat the same videos for a month. I do them because I just put my head down and plow through, but it is not enjoyable. I have LOVED the variety of the Fitness+ workouts, but as you said really wish they had a way of picking videos that were targeting parts of the body. Hoping this comes later on so I could do them even more in conjunction with my other training.
Since Apple itself is headquartered in CA, the "execs" are already there at the beach. They could have put the studio anywhere they wanted, but likely to attract the top talent they choose California over Wyoming.....I mean its just a guess but I think many people would choose working at the beach...
My personal trainer has a smile most of the time, even when he is doing his own workouts. I have found personally that most trainers are very positive and upbeat people. It might be "fake" but that hasn't been my experience.
According to interviews you are wrong about their target audience for Fitness+, it is the opposite actually. They are NOT targeting people who have been into fitness but rather people who struggle to ever workout. The people who would do an insanity program are not the audience, in fact just by percentages Apple would be foolish the push this much $$ and effort at such a small sized market.
I used to mostly just swim, bike and run. Once I got a personal trainer he really showed me how much I was missing out by not doing other things. I was loosing across the board from structural to strength. I would recommend still doing other things that allow different muscle groups to build up so they can support the ones doing the heavy work during your peloton sessions.