An insult is always a good start.
So if it's just Apple's version of Hulu or Netflix, why should I get excited about it? But anway, it seems you completely missed my point. You seem to think that I was criticizing Apple for a lack of content. I'm not, except perhaps for the fact that some major streaming apps are missing (yes, I realize that it takes two to tango). But by and large, it wouldn't be an issue for me even if they completely left the content to 3rd parties. What I primarily expect from them is to build polished and fun to use devices like they used to.
What a relief.
Actually no, it wasn't always like this, and it still isn't for some of their other product lines. I can only speculate what went wrong, but I suspect it's because they still see it as a "hobby" and simply didn't put enough resources behind the development.