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Unfortunately, Apple is no longer giving us sales numbers so what does their statement really mean ?
They never gave us unit sales in specific markets. It tells us just what I said. The iPhone is still setting records in those markets. They can't lie. It's called "color" around the numbers.
 
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Apple told us iPhone did well in the US, Canada, Germany, Korea, etc.

When the economy slows down, pricing becomes more important, but not necessarily in every market. Being a company selling products in so many countries is not easy.

Based on the data, I'm not convinced dropping prices gets them higher revenue. Maybe would sell a few more units, but with the lower price, it might be wash on the top line.

The iPad, wearables, Watch, Mac, etc were all mentioned as strong performers, and those products are considered here to be "too expensive."

This was limited to iPhone in just a few markets.

If they want to replace phone revenue with services they will have to do this.
 
When people throw out the word services what exactly do they mean? Tom Warren at The Verge says Apple’s services are terrible compared to Google. What services is he referring to? Apple Music? iCloud? GMail? Do people really think of iCloud or their mail app as a “service”? I think the term services is incredibly broad and seems to mean a ton of different things. And even if most Apple “services” are locked to iOS so what? Apple has over a billion active iOS users. That’s a lot of people they can sell services too. Plus it’s not like nobody is buying iOS devices anymore. So the install base will keep growing.

lol at over a billion active iOS users. The global population is 7.7B people, 1 in 7.7 people aren't using an iOS device.
 
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Perhaps the market demands are now shifting back in favour of more reasonable pricing? Bite the bullet, drop the 'XI'/Max to $899/$999 and offer the XS/Max at $799/$899 and ride out the revenue blip which will likely result, but hopefully be back on a sustainable trajectory which the market will react positively to?
 
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And here lies what's wrong with our current financial, banking, fiscal and monetary policies. Companies today are no longer allowed to report lower than expected numbers. In today's financial world, companies must grow exponentially or they pay the price. Companies are now subjected to "infinite growth on a finite planet". You can't grow forever.

What makes matters worse is the reason major corporations are buying back their stocks i.e. to make the stock price go higher is because of Federal Reserve policy of zero interest rate lending i.e. "QE". So instead of giving the markets a caffeine jolt, they have since 2008 made the markets heroin addicts. Remove the heroin and the markets crash which is what we are now seeing with trade wars and Fed interest rate hikes. Eventually the whole house of cards will come crashing down globally 10-20x worse than it did in 2008.

Besides that any company on the planet would love to have Apple's numbers but that no longer is allowed so Apple HAS to continue to grow exponentially or face the consequences.
Agreed. That's what so insane about a company the size of Apple. There are still only 90 days in a quarter and they just did $88B in sales last year. Then they guided for $89-$93B and people freaked out that it wasn't good enough!

Now they say, well, China slowed down more than anticipated, so it will be $84B. You see what happened. I don't love the news, but the expectations are just insane. The company trades at 10X earnings and they want to see growth like a small startup.

Meanwhile, companies like NFLX and AMZN trade at 100X earnings and you know their day of slowing growth is coming, but they don't have the earnings to back up the stock prices.

For Apple, they just need to keep buying back shares and keep pushing. $84B in sales isn't growth, but it also isn't a failing business as the stock price this morning would indicate.
 
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lol at over a billion active iOS users. The global population is 7.7B people, 1 in 7.7 people aren't using an iOS device.
It's like Netflix just announced 45 M people watched the silly Bird Box movie. I guess they counted everyone who switched Netflix on as the preview window counts as a "play", right ? LOL
 
Just think of what it would do for future stock value if they put that $71B into R&D instead. Having an extraordinary tech edge over competitors, leading new product categories and greater cross device cohesion would do more than anything.

Perhaps sending $2Mil to the Mac Pro division. For a small team to take an off the shelf workstation board. Then write a custom UEFI and any missing drivers. Rather than whatever insanely priced, highly proprietary, which much of the potential buyers will balk at, monstrosity they likely have planned. When they say modular.
I don't think the issue with new product development is a result of a lack of spending in R&D. At some point, you can't just throw money at R&D and expect a new iPhone. It just doesn't work that way.

Apple has so much cash, they basically have no choice but to use some for buybacks.
 
Besides that any company on the planet would love to have Apple's numbers but that no longer is allowed so Apple HAS to continue to grow exponentially or face the consequences.

If earnings don't grow, there will be consequences like stock price not growing?
 
Agreed. That's what so insane about a company the size of Apple. There are still only 90 days in a quarter and they just did $88B in sales last year. Then they guided for $89-$93B and people freaked out that it wasn't good enough!

Now they say, well, China slowed down more than anticipated, so it will be $84B. You see what happened. I don't love the news, but the expectations are just insane. The company trades at 10X earnings and they want to see growth like a small startup.

Meanwhile, companies like NFLX and AMZN trade at 100X earnings and you know their day of slowing growth is coming, but they don't have the earnings to back up the stock prices.

For Apple, they just need to keep buying back shares and keep pushing. $84B in sales isn't growth, but it also isn't a failing business as the stock price this morning would indicate.

Any other company that reported these numbers an the market would cream for them. It's Apple so they are allowed to over expect on them.
 
lol at over a billion active iOS users. The global population is 7.7B people, 1 in 7.7 people aren't using an iOS device.

A lot of people are using two iOS devices: iPhone and iPad, some of which are few years old devices. Some people more than two – I have 2 iPhones and a (bent) iPad Pro.

Cumulatively, that has added up to 1.3 billion active iOS devices on February 1st 2018.
 
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Actually wouldn’t be surprised if that’s the case! Would be a good look for a woman to be CEO of Apple. People would eat that up and run with it. Hopefully she can deliver though...
That's not why, though. She was the first to realise fashion is the key to everything, and I feel she most probably brought Apple more revenue than everyone else's efforts combined. And at this point hardly anybody cares about innovation or courage *cackles*, money's where it's at.

She'd still be better than Ive or *shudder* Cue. But then, so would my Samsung phone.
 
Any other company that reported these numbers an the market would cream for them. It's Apple so they are allowed to over expect on them.
True. Apple's numbers have just gotten ridiculous. I keep saying, you can only sell so much in a 90 day period. They still did almost $1B/day.

It's hard to step back, but I think you have to look at the overall picture at Apple and be honest with what they can do from a top line growth perspective in any given quarter. Over time, the sales are going to increase, but this overreaction to 1 quarter has just gotten silly.
 
Apple started soldering components, removing sd cards, USB ports, stopped updating its whole product line on a regular basis, keep selling 5-year-olds products at the same price when they were launched, and all this amazing action while increasing prices,

this, sadly are, completely expected news.
 
I don't think the issue with new product development is a result of a lack of spending in R&D. At some point, you can't just throw money at R&D and expect a new iPhone. It just doesn't work that way.

Apple has so much cash, they basically have no choice but to use some for buybacks.

Apple should be focusing on the watch & new wearables/health/health data as the main growth for the company...they have the symbol for it..."An Apple a day"...there is just enormous growth here.

The phone really has turned into a consumption device & for it they should be focusing more on the camera/video features of the iPhone along with looking into more gaming options/features for it, and let the watch turn into your communication/chat device. They really need a better camera/lens/features in the iPhone & the majority of people use it as their main recording device. Add in things like more lens options/cameras in it/heck even lighting/etc...they could really get some growth back here.

Apple started soldering components, removing sd cards, USB ports, stopped updating its whole product line on a regular basis, keep selling 5-year-olds products at the same price when they were launched, and all this amazing action while increasing prices,

this, sadly are, completely expected news.

Agreed...they got lazy with their tech innovation...there is no reason the products shouldn't have the top of the line specs in them.
 
Actually wouldn’t be surprised if that’s the case! Would be a good look for a woman to be CEO of Apple. People would eat that up and run with it. Hopefully she can deliver though...

Making Apple a fashion company instead of a computer company was the second misstep. Buying Beats was the first.
 
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Agreed. That's what so insane about a company the size of Apple. There are still only 90 days in a quarter and they just did $88B in sales last year. Then they guided for $89-$93B and people freaked out that it wasn't good enough!

Now they say, well, China slowed down more than anticipated, so it will be $84B. You see what happened. I don't love the news, but the expectations are just insane. The company trades at 10X earnings and they want to see growth like a small startup.

Meanwhile, companies like NFLX and AMZN trade at 100X earnings and you know their day of slowing growth is coming, but they don't have the earnings to back up the stock prices.

For Apple, they just need to keep buying back shares and keep pushing. $84B in sales isn't growth, but it also isn't a failing business as the stock price this morning would indicate.

Okay I am considering what to do. We all know they made great money but that isn't how Wall Street works. If they didn't sell out this quarter over the holidays when the phones should have been hot, what will the next quarters bring? It isn't likely sales will spike. They have no services to speak of yet. They have an inability to deliver even the simplest product such as new Airpods. Buying Apple right now is like sifting through garbage. It just isn't that hot tech stock anymore and that will change the way a stock trades. Why not simply buy a stock that has less downsides unless one is emotionally attached to Apple?


Then you have things Apple has no control over, such as the trade war. You are right expectations are insane, they are also enforced by trading algorithms that are swift and emotionless.
 
Making Apple a fashion company instead of a computer company was the second misstep. Buying Beats was the first.

That would be a terrible move...she knows nothing about tech...in fact I think their biggest mistake was hiring her...Apple isn't a fashion company nor is it some urban hip-hop company. Beats was a terrible acquisition by them.
 
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I think Steve's inertia is starting to wear off. Tim would have been good until they found someone with vision to take over. Tim is a visionless, platitude machine.

I agree completely. One could see things starting to morph into the “Apple Greed Machine” in 2014. After Steve’s 5 year plan was completed Apple became a meandering giant. No substatitive targets other that profit margins. Completely on Tim’s shoulders, although the BOD is complicit as well. Arthur and Tim are too friendly.

2019 will be defining in Apple’s History. Apple needs a CEO who looks past the next Q. Finding the right person will be extremely challenging in today’s corporate environment.

I had a feeling the battery replacement program was having a deep impact on new unit sales. I know allot of people with older phones with new batteries in 2018 that are keeping them longer now. For Tim to mention it was refreshing for me. :apple:
 
How far must the company fall before they realize their current leadership is bad for business? It's never been good, but we've never seen it because they've been going off Job's playbook until recently. His playbook is exhausted, so now Apple is left with chasing other technologies rather than innovating them.

They can't even produce a wireless charging mat, let alone an innovative device.
 
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