I probably won't watch, because I'm not a fan of "reality" TV. I think most of them are partly scripted, if not entirely. A few years ago I watched an episode of one because the CEO of the company I work for was the star. It was a business rescue kind of show. Some of the drama was created by an unhappy customer who walked in off the street and didn't find what he needed. At the end of the show a different random customer was shown saying how happy he was with his new purchase. Both of these "customers" were actually employees of the company. One was in the room with me when I watched the episode. I also was aware of much of the bogus IT work involved in rebuilding this business in a matter of weeks.
The genre is not for me. That's not to say it can't be successful, and Apple's effort may be. The show with my boss is currently in its fourth season.