It's very much focused on superficial appearance. It's not aimed at people who appreciate art; it's aimed at people who make a point of being seen appreciating art. That's a significant distinction.
You're just trying to put a negative spin on it - turning it into vanity. I could say the same thing, that Omega watches are not intended for people who appreciate art, but want to be seen with them.
I rarely pull out my credentials, but as someone with masters in Architecture, and a great admirerer of classical art as well as modern design, as someone who formed his taste on minimalistic works of Tadao Ando and Mies van der Rohe, I can tell you the new MacBook Pro is very much intended for people who appreciate art and beautiful design. In fact, even though there are some solid-built and ok looking laptops out there, Apple MacBooks are the only laptops that are intended for such people.
And it's not just superficial - the build, the feel of the hinge, the subtle click of the keyboard, heck, even the "MacBook Pro" lettering (I am yet to see any other computer that has anything written on them that doesn't take away from the look) - it's just class all the way.
I understand you prefer internal upgradeability, but this is a beautiful, classy design, minimalistic at its best. The Dells and Razors of this world just don't compare - and you can either appreciate that or not.