Ad Data Points to Apple's 'Slow Roll' Promotion of Apple TV+

[atomic.flip]

It has though.. ( just to point out one review is meaningless)

“The Morning Show review – Jennifer Aniston returns in a masterwork for the #MeToo era....

”...The Morning Show is a slick, sophisticated venture stuffed with powerhouse performances”

The Morning Show review – Jennifer Aniston returns in a masterwork for the #MeToo era

Reese Witherspoon and Steve Carrell match the Friends star stride for stride in this funny, fearless drama from Apple TV+

www.theguardian.com

One positive review. Yeah not quite. Let’s look at things realistically. Many outlets. In fact it seems most of them refuse to give a rating on their reviews. They try to paint things in a light that will let them keep favor with Apple without completely shattering their credibility with their audience. When you look at their prior and subsequent content reviews you can see they provide ratings (1-5, 5-10) for their other reviewed material.

Besides that, there are multiple news stories reporting that the launch content was so widely panned by early reviews (pre-release) that Cook immediately dove in and offered this “one year free” deal to all recent Apple customers.

Apple never has and likely never will be in the business of giving anything away for free and discounts (even for the largest enterprise) are very hard to come by.

I truly believe Apple should focus on the delivery platform and not the creation of content.

As an example of the difference in approach to prior endeavors:

iTunes / Apple Music. They provide a platform for music distribution but do not perform the same creative function as a record label or agency. (Even though they have over the years dipped their toes in that waster here and there with promoting certain artists and content.). Even so, it has been relatively hands off.

Apple TV +, Apple is branding and taking ownership of the rights to these productions. That is a significant order of magnitude greater involvement in the creative process than ever before. And honestly, they aren’t known for this and don’t really have any in-house creatives. Only executives and social advocates who work within their ranks.

I doubt they will abandon this effort until new leadership walks in, but they’ve quite possibly bitten off more of the “Apple” than they can chew. LOL

 

[matrix07]

We’ve been hit hard with Prime time adverts now for all three main ATV shows in the U.K. These have been during Premier League matches.

The Morning Show doesn’t have a good review.

The Morning Show: Will Gompertz reviews Aniston and Witherspoon's Apple TV drama ★★☆☆☆

"The opening episode is as bad as anything I've seen since we entered this golden age of telly."

www.bbc.com

Also, from someone literally in the biz 😉

https://twitter.com/x/status/1190294947750195202

One positive review. Yeah not quite.

👆 Two now. Lol. Wants more?
btw, @GadgetBen also show one negative review and you don’t seem to have problem. I wonder why.. 🤔

 

[Baymowe335]

Shows are amazing? Nah, the best shows were mankind and morning show. But they aren’t like buzzworthy shows like succession etc. Maybe it is me, cause i am not an Apple fan boy. But i can look at it objectively. And just come out and say when Apple doesn’t do a good job or something. 🤷🏼‍♂️

Gotta love people saying their subjective opinion is objective just because it’s critical. 😂😂😂

 

[Biu_miu]

It feels way too aggressive considering the amount of content available.

Does it? Really haven’t seen any ATV+ adverts “in a wild” outside Apple of forums

 

[Billyk711]

It can't survive this content. I guess giving it away for year was a hail mary pass.
At the minimum, they should add a movie of the week (whatever is the 99 cent rental) to the package.
Over paying for Jennifer Aniston and Oprah Winfrey will get clicks but after the smoke clears, there is little there.

Hail Mary pass, it will do just fine, you are one of those people that bash everything Apple does, then when it’s a success you don’t say a word.
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Does it? Really haven’t seen any ATV+ adverts “in a wild” outside Apple of forums

Aggressive did u read article?

 

[Baymowe335]

As usual, Apple will play the long game.

This is a multi year investment, so it’s silly to start counting Apple out before they’ve begun. The shows are better than the original reviews indicated, unsurprisingly.

Disney is the absolute king of content, so they naturally have more titles. However, Apple has plenty of money to buy, license, or create their own content.

 

[newyorksole]

Disney+ will crush Apple TV+ based on available content alone. Verizon is giving away a 1 year subscription to Disney+; I'll take that any day over Apple TV+.

I understand why Apple feels they need to jump into the streaming service. However, building content from the ground up is a bad move. In this aspect they aren't an industry leader but an industry follower. Apple would have been better off acquiring Netflix or some other streaming service.

You guys do realize that Apple TV+ is JUST getting started, right?

Did iCloud have a great start when it was ProTools or Me? Did Apple Music have a great start. Does any website or service have an amazing start?

Things grow and evolve. So many of you are automatically counting the service out and comparing it to DISNEY and NETFLIX who have had a HUGE headstart.

Apple’s offering will get better. Relax.
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As usual, Apple will play the long game.

This is a multi year investment, so it’s silly to start counting Apple out before they’ve begun. The shows are better than the original reviews indicated, unsurprisingly.

Disney is the absolute king of content, so they naturally have more titles. However, Apple has plenty of money to buy, license, or create their own content.

Lmao wow thank you. I just said something similar before reading your post. I’m really just convinced this forum absolutely hates Apple. People can’t even see the growth/potential in anything Apple does...

 

[DEMinSoCAL]

You guys do realize that Apple TV+ is JUST getting started, right?

Did iCloud have a great start when it was ProTools or Me? Did Apple Music have a great start. Does any website or service have an amazing start?

Apple’s offering will get better. Relax.

And after all these years, iCloud and Apple music still aren't that great and almost all competitors are more popular and a better value.

 

[newyorksole]

And after all these years, iCloud and Apple music still aren't that great and almost all competitors are more popular and a better value.

1. iCloud and Apple Music have both gotten better, which is the exact point I made.

2. iCloud works fine for the majority of people. It backs up and syncs. Every service has their issues. Apple Music included. There’s always room for improvement, but they both work well, have improved over time and meet many customers’ needs.

 

[lunarworks]

Disney+ will crush Apple TV+ based on available content alone.

In the man child and actual child demographic, certainly.

 

[Abazigal]

A lot of people will have a year of free TV+ from having purchased an Apple product this year. A lot of things can happen in a year and I feel it is way too premature to predict what will happen to the service in a year’s time.

Let’s just enjoy the shows that it does have for now.

 

[JulianL]

I'm on the one year free at the moment so haven't checked but there is no minimum contract term beyond month by month is there?

I wonder if one consumer reaction to all these streaming services might be sequential rather than parallel subscriptions. Wait 3 or 6 months until there are quite a few things you fancy watching on ATV then suspend one of your other streaming subs, turn on ATV for a month or two to binge-watch the stuff that looks interesting, then cancel the sub for another 3-6 months and go back to one of your other streaming services.

Maybe that's too much hassle and planning for most consumers but it seems a workable strategy to me assuming all the services are month-by-month. It would fit in with my newly developed patterns of viewing now because more and more I find myself focusing on one or two shows for a few weeks to watch entire series and then moving on to something else.

 

[Kabeyun]

Apple is looking for one breakout show leading to an Academy award. Obviously, their content will grow, and there should be a deep bench of shows to widen appeal, but one hit show is everything. How many people were aware that HBO had any programming besides Game of Thrones during that show’s peak? Even more fundamentally, how much of a game changer was it for streaming services like Netflix to start winning Emmys with original content?

 

[HobbesInVA]

You guys do realize that Apple TV+ is JUST getting started, right?

Did iCloud have a great start when it was ProTools or Me? Did Apple Music have a great start. Does any website or service have an amazing start?

Things grow and evolve. So many of you are automatically counting the service out and comparing it to DISNEY and NETFLIX who have had a HUGE headstart.

Apple’s offering will get better. Relax.
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Lmao wow thank you. I just said something similar before reading your post. I’m really just convinced this forum absolutely hates Apple. People can’t even see the growth/potential in anything Apple does...

iCloud is still not considered all that great when it's compared to Google Cloud or AWS. Apple Music started off with much better footing thanks in large part to iTunes and the iPod.

If we want the prime example of an Apple product that continues to suffer and likely won't get better. You need to look no further than Siri. Siri has been active for 8 years...8 years! And it still continues to lag behind Alexa and Google Assistant in terms of usefulness and quality.

Being critical or offering constructive feedback doesn't equate to hating Apple. It means there are people who don't view Apple thru rose colored glasses.
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A lot of people will have a year of free TV+ from having purchased an Apple product this year. A lot of things can happen in a year and I feel it is way too premature to predict what will happen to the service in a year’s time.

Let’s just enjoy the shows that it does have for now.

I don't think Apple has the luxury of time on their side. AppleNews+ has not taken off as Apple hoped. Bottom Line...There are too many streaming options and subscription fatigue is starting to become a factor.

‘Subscription Fatigue’: Nearly Half of U.S. Consumers Frustrated by Streaming Explosion, Study Finds

Nearly half of U.S. consumers are frustrated by the growing number of subscriptions required to watch what they want, per a Deloitte study.

variety.com

Column: Apple and Netflix and Hulu, oh my! ‘Subscription fatigue’ sets in among streamers

Talk about too much of a good thing.

www.latimes.com

 

[GadgetBen]

Also, from someone literally in the biz 😉

https://twitter.com/x/status/1190294947750195202

👆 Two now. Lol. Wants more?
btw, @GadgetBen also show one negative review and you don’t seem to have problem. I wonder why.. 🤔

The show sucks, any decent critics know that.

I’m watching the others though and they are quite good.

 

[Ar40]

Show me reviews from people that haven’t been paid to write them.

Go through my post history, sir.

I am a person, I have posted my personal reviews. I have not been paid to write them.

 

[calstanford]

The shows are amazing. Better than HBO in my opinion. Also, there’s more than enough content for me - I only have an hour or two a night to watch, plus weekends.
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You are such a fanboy. I won't argue with you on your silly 'better than HBO' comment because frankly that is subjective. So I give you that one.

But you won't be able to watch 'an hour or two a night' of this **** because they don't even HAVE that much content!

 

[Ar40]

To the post above me, CalStanford:

I count about 25 hours of content available opening night - with an additional 3 hours released weekly. I'm fine.

Also, I'm not a fanboy - get to know me as a person before you say things like that.

 

[WiiDSmoker]

I’ve already set a reminder in calendar to cancel next October, since I was so underwhelmed that I will probably forget to even open it again by then. We barely use Amazon Video and that one is “free” since we have Prime. Between Sling, Tablo (for over the air tv), Amazon Video, and the Roku channel we have plenty of options since dropping cable. Yet another app to open looking for content (especially as minimal as Apple’s is) isn’t helpful.

just go To your subscriptions and cancel it. You’ll still get to utilize it for the free year.

 

[calstanford]

How many people were aware that HBO had any programming besides Game of Thrones during that show’s peak?

Millions. Literally millions of people. Are you for real now? HBO has been around for almost fifty years!

 

[MDF314159265]

...and going in I felt I was not the target audience for either - I’m a conservative republican male (and Trump voter).

This is all I need to know right here. I was going to avoid it altogether, but you’ve inspired me to give Apple content a chance. 😉

 

[ipponrg]

iCloud is still not considered all that great when it's compared to Google Cloud or AWS. Apple Music started off with much better footing thanks in large part to iTunes and the iPod.

I would compare iCloud more to Google Drive or Dropbox than AWS/GCP. I’d still argue by that comparison, it still lags behind. Anyone who says they use it for their business has very niche use cases

 

[jonblatho]

Does it? Really haven’t seen any ATV+ adverts “in a wild” outside Apple of forums

I’ve seen a few ads across the internet and on TV ever since the launch, but it’s certainly not overkill by any means.

 

[TrenttonY]

Is it possible to have a single article about Apple TV+, without showing Jennifer Aniston?

She's popular with a key demographic...wine aunts/moms.

 

[jonblatho]

iCloud is still not considered all that great when it's compared to Google Cloud or AWS.

Why are you comparing a consumer cloud syncing solution with Google Cloud and AWS? Hell, iCloud runs partially on AWS.