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Ad Data Points to Apple's 'Slow Roll' Promotion of Apple TV+
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All they needed was to offer at least some of the iTunes catalogue, like Netflix.
All those Last Week Tonight viewers on YouTube, even.
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I’m certain they didn’t think of that. Email Tim Cook now before it’s too late.
Well, yes, woe betide anybody who actually compares an Apple product/service with the main competition because that's just not fair.
I'm not going to write Apple TV+ off without watching a single show, but its impossibly unrealistic to expect more than one or two "home runs" out of even a dozen new shows. Netflix, HBO, Amazon all started off with a ton of licensed content, and gradually moved into original programming - and all now have a bunch of valuable properties. Meanwhile you can't get away from the fact that Disney owns half of popular culture and Disney+ will be mandatory to every parent without an iron will.
Apple is making a really, really "courageous" decision to try and launch a TV streaming service, cold, with just brand-new, untried shows in the face of well-established competition. The last time they did that was the Mac - and that was a very distinctive product with clear technical advantages built on
Their only trump card here is their strong position in hardware sales - so, yes, the free year with iPhone and iPad sales is pretty central to what they are doing.
OTOH, Apple have their famous gold-filled swimming pool and can afford to subsidise a few hobbies, and if it all goes pear-shaped they can sell any successful shows to Disney or Netflix.
Reality check: iCloud never, and will probably never be, particularly attractive to anybody without a Mac or iDevice - its one and only selling point is tight integration with MacOS and iOS. Apple Music probably wouldn't even be a thing if the iTunes store (which was among the first legal music download stores) hadn't gone before it.
iCloud is still not considered all that great when it's compared to Google Cloud or AWS. Apple Music started off with much better footing thanks in large part to iTunes and the iPod.
If we want the prime example of an Apple product that continues to suffer and likely won't get better. You need to look no further than Siri. Siri has been active for 8 years...8 years! And it still continues to lag behind Alexa and Google Assistant in terms of usefulness and quality.
Being critical or offering constructive feedback doesn't equate to hating Apple. It means there are people who don't view Apple thru rose colored glasses.
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I don't think Apple has the luxury of time on their side. AppleNews+ has not taken off as Apple hoped. Bottom Line...There are too many streaming options and subscription fatigue is starting to become a factor.
‘Subscription Fatigue’: Nearly Half of U.S. Consumers Frustrated by Streaming Explosion, Study Finds
Nearly half of U.S. consumers are frustrated by the growing number of subscriptions required to watch what they want, per a Deloitte study.variety.com
Column: Apple and Netflix and Hulu, oh my! ‘Subscription fatigue’ sets in among streamers
Talk about too much of a good thing.www.latimes.com
Bro... I criticize and critique Apple all the time Lol. But have you read the comments on this article? People are literally bashing ATV+ without even having watched any of the shows. Yes Siri pales in comparison to the competition, but my point is that Apple does so many other things well and a LOT of their products/services improve o
How much time/money has Apple invested in Siri? Who knows. How much money and how much talent has Apple invested in ATV+? A LOT.
Yes I expect a lot from Apple because of their tenure and cash pile, but USUALLY things get better even if they don’t start out great. We will see.
I dont get why apple is doing this, the expense and cashflow involved to do this makes no,swnse.
just increase the dividend instead and stop trying to pump share prices. Back in the days people held stock for the dividend.
Does this opinion factor in the included 1 year subscription for new devices?
That is 60$ per device for a user that actually will watch any of the content. Also selling new devices = selling included subscriptions, so iPhone ads also contribute to Apple TV+ marketing.
That is 60$ per device for a user that actually will watch any of the content. Also selling new devices = selling included subscriptions, so iPhone ads also contribute to Apple TV+ marketing.
Problem with The Morning Show is no-one outside of North America cares about that distinctly US cultural phenom of daytime TV. A programme about a TV programme.
Accept that Tim and Eddy hate their European customers but they do need to appeal outside of a very narrow US collegiate target audience for this to succeed.
Accept that Tim and Eddy hate their European customers but they do need to appeal outside of a very narrow US collegiate target audience for this to succeed.
I haven’t dug in yet but until they do something about the AppleTV remote, I don’t really want to engage with mine. I guess I should see if they have an AppleTV app for LG’s webOS because that would solve it for me.
Dead on arrival. Nobody wants the watered-down milquetoast programming that Tim Cook approves. It's like living inside the politically correct, mind-numbingly simplistic blasé universe of a 2019 Apple keynote address.
Boring!
Boring!
In the UK I saw an advert for ATV+ during the free-to-air Rugby World Cup (RWC) final TV coverage. I can't remember if it was pre-match or during half time. I realise that RWC final is probably a bit of a "so what?" thing in the USA and many other countries but to put it into context, given that England was in the final, I suspect that was one of the most expensive ad slots per minute for the whole of 2019 so Apple definitely going big in the UK on that one.
All Apple wants is for people to use the atv app. Whether you buy atv+ or hbo, it doesn’t matter. In fact when a so called competitor launches a new service and makes it available on Apple TV, it only adds to and helps apple’s service revenues. In some cases it’s another channel for Apple to promote.
Personally I dislike this kind of app. I’d rather use a dedicated app for each service. This is a better experience.
Ironically the only services without dedicated apps for is Apple. You sort of have to find your paid for Apple content these days. Scroll down, it’s there. Or look there’s a library tab somewhere at the far right. Apple Music? It’s somewhere in the music app. News+? Found it. Was hiding at bottom of news app. Middle tab. Your sub gets you a whole tab inside of another app.
Personally I dislike this kind of app. I’d rather use a dedicated app for each service. This is a better experience.
Ironically the only services without dedicated apps for is Apple. You sort of have to find your paid for Apple content these days. Scroll down, it’s there. Or look there’s a library tab somewhere at the far right. Apple Music? It’s somewhere in the music app. News+? Found it. Was hiding at bottom of news app. Middle tab. Your sub gets you a whole tab inside of another app.
I’ve only enjoyed The Morning Show so far. The others have a boring slow start, even after making it to the second episode. Have already cancelled my one week trial, so will watching in bits until it cancels and until there is more interesting content.
Well, chief critic of Vanity Fair disagrees with you. And frankly the bolded part is only your opinion. Nothing more. Nothing less. So please don’t pretend it to be a fact.
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They need at least one big hit to get people interested in this service, like The Marvelous Mrs. Maisel or The Boys of Amazon, or The Stranger Things of Netflix. There is nothing even remotely close to that. The Morning Show has some solid performances, but there is nothing groundbreaking there. For All Mankind ran out of steam on episode 2.
Apple’s original content is mostly bleak now.
Apple’s original content is mostly bleak now.
Yes
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Yes, we know HBO has been around for almost fifty years. Thanks for your incisive commentary on my phrasing.
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