Here's one Apple feature that I give a double thumbs up. Cry us a river, ad trackers.
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Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
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In aggregate, they definitely do -- that's why the ad companies are losing revenue. Not because they aren't displaying as many ads, but because they can't do it as effectively.
We might actually end up with less junk. Oh the horror... /s
Private Mode browsing (found on earlier versions of iOS Safari) have accomplished the same thing for years. Cookies are automatically discarded the moment you leave a site.
Sounds good to me. I already pay a buck or five a month to many sites since I block ads. The current content/ad model is sickening to me.
Is the how much is each visitor is monetized with ad revenue at MacRumors for each month? Or are you making a hypothetical case?
That's the reason why I'm willing always to pay the extra €'s to Apple. Privacy.
I will try to slay Apple over the battery issues but they deserve props for this.
I think that Apple is looking at much more than just cookies, these ad-firms look at different points to recognise a user. The combination of plugins, OS, screen etc is 98% linked to a unique device.
Ever since ITP was implemented, I have used Safari full time. This is a win for most net browsers. You mentioned you wouldn't mind being ad tracked as long as the content is relevant to your viewing habits, which, is not 99% of the time. So, that's a fail on their part and shouldn't cry a river if Apple stops them from tracking you and become a walking, free billboard to their ad partners and themselves. I just can't stand visiting a website that's 3/4 ads blinking and popping up obnoxiously, and almost hard to read the content I visited the site for (all entertainment and sports websites); I just move on and leave.
I’m missing out on thousands of trillions of dollars from ad companies who never pay me according to my ‘show me an ad I didn't want to see, you owe me a trillion dollars’ policy.
I don’t have any way to enforce their compliance with my policy, so I just had to get over it. Oh well.
I don’t have any way to enforce their compliance with my policy, so I just had to get over it. Oh well.
They don't.
However IP addresses aren't useful for tracking — typically several people, and sometimes thousands, share the same IP address. And on some networks users will frequently jump from one IP address to another that was previously used by someone else.
Apple detects HTTP requests that go to a cross site tracking system and disables cookies for those requests. The primary indicator of a "cross site tracking system" is any domain name that you've never visited.
So cookies created by MacRumours are allowed, but cookies created by DoubleClick or Google Analytics are disabled.
Personally, I will firmly avoid responding to any advertisement using tracking. It’s just a matter of principle.
Sure, except any website with a login area (like this one) doesn't work properly with private browsing enabled.
They want to have the users enter into an agreement that is completely one sided. They need to make it attractive for both sides in the arrangement. The only reason this blocking exists is because users felt it was predatory.
Very likely to happen. The question is, will it be as profitable as the current model in order to mantain these businesses alive?
Some points need to be taken in to consideration:
-the current model (ad-based) is slowly dying.
-with a paywal comes the loss of visitors/readers, which means less brand power (despite mantaining or improving revenue).
No, not all. If that were the case, MacrRumors would be a multi-million dollar company. The average per user must be in the one, barely two digits cents.
[doublepost=1515542379][/doublepost]Hey Criteo, how about you give users the choice and let them make their own decision? I hate ads and advertising, I would opt-out in a nanosecond!
Internet ad firms are losing out on "hundreds of millions of dollars" following the implementation of anti-tracking features introduced to Safari with iOS 11 and macOS High Sierra, reports The Guardian.
One of the largest advertising firms, Criteo, announced in December that Intelligent Tracking Prevention could have a 22 percent net negative impact on its 2018 revenue projections. Other advertising firms could see similar losses, according to Dennis Buchheim of the Interactive Advertising Bureau.Intelligent Tracking Prevention techniques were introduced in iOS 11 and in Safari 11 in macOS High Sierra 10.13, both of which were released back in September. Intelligent Tracking Prevention is designed to stop companies from invasively tracking customer web browsing habits across websites. Intelligent Tracking Prevention does not block ads -- it simply prevents websites from being able to track users' browsing habits without their permission.
Shortly after the launch of the two new operating systems, advertising groups asked Apple to "rethink" its position and its decision to block cross-site tracking, arguing that Apple would "sabotage the economic model for the internet."
An open letter signed by the Data and Marketing Association and the Network Advertising Initiative said the collective digital advertising community was "deeply concerned" because Apple's cross-site tracking prevention is "bad for consumer choice." "Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful," read the letter.
In response, Apple defended cross-site tracking and said its customers "have a right to privacy." From Apple in September:There was initially an Intelligent Tracking Prevention workaround that companies like Criteo were using following the launch of iOS 11, but as mentioned in Criteo's announcement, Apple closed that loophole with the introduction of iOS 11.2.
Ad company Criteo says that it is working to circumvent Intelligent Tracking Prevention with an "alternative sustainable solution for the long term" that will align the interests of Apple users, publishers, and advertisers, but it's unclear whether Apple and its customers will find any cross-site tracking feature to be acceptable.
Apple customers who are running iOS 11 and macOS High Sierra can double check to make sure Intelligent Tracking Prevention is enabled on their devices.
In iOS 11, the toggle to disable cross-site tracking can be accessed by going to Settings --> Safari --> Prevent Cross-Site Tracking. With macOS High Sierra, the feature can be activated by going to the Preferences section of the Safari app, choosing Privacy, and then checking "Prevent Cross-Site Tracking."
Article Link: Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
I realize this is MacRumors' choice of words rather than Criteo's, but the fact that it's even remotely applicable tells you everything you need to know about Criteo's business model.
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They don't. But those trackers will get a tremendously confusing jumbled view that's worthless to them for a large and growing number of such addresses (at least with IPv4).
Good. I’m ok with ads appearing on websites, it’s up to the site and content provider.
The problem is the targeting, and not like television or billboard ads. It’s also the lack of tranparancy.
The problem is the targeting, and not like television or billboard ads. It’s also the lack of tranparancy.