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Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari

kevinp8192 said:
Now that ISPs are free to collect and sell our browsing histories as of last year, I wonder if these firms will work out some kind of deal with them to circumvent cross-tracking blocking?
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ISPs have been able to do this forever, just in aggregated form. They could also do that on a household level by arguing that household is the level of aggregating.

This hasn't changed, although people believe that it has. The data isn't granular enough to be actionable, at least at a household level.

Theoretically they could insert tracking cookies into your data stream, but realistically speaking the incremental revenue they'd generate from this isn't enough to offset the consumer outcry...at least today.
 
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rafark said:
People want free content with no ads. That's not how it works. I want to see if people are so happy when half the internet is paywall (pay to view) content...
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This isn’t about wanting zero ads. It’s about limiting cross-site tracking, which removes the ability to have targeted ads specific to the user’s browsing habits. There is a distinct difference there. Ads still exist on sites, unless the user has installed something like an adblocker extension, but that’s an entirely different topic than this one, which would seem to be a more appropriate target of your view.
 
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rafark said:
People want free content with no ads. That's not how it works. I want to see if people are so happy when half the internet is paywall (pay to view) content...
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I pay for sites that have it. We don’t need 1,001 sites all with the same content repeated over and over. If sites disappear, so be it.

Sites can also advertise like they did in the good-ole-days - by securing advertising revenue directly from the advertisers to appear on your site.
 
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It always amazes me that ads are a functioning business in the first place. I‘d guess that there are more ads that make me refrain from buying a product due to their sheer stupidity or intrusiveness than those that encourage me to buy one.
 
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DblHelix said:
Can you explain why? If an advertiser cannot track to a sale they are not going to spend money on advertising and therefore websites do not get funded. Guess you are at a stalemate
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Explain what part? I understand the role ads play in free content provision, hence why I do not mind them. But I don’t want profiles created using my information.
 
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The lack of internet privacy, and the shrug of the shoulders that a lot of people have when the topic is brought up, is shocking. Good on Apple for doing their bit. I do everything I can to block the **** out of advertisers, while whitelisting the sites that I believe deserve that red-carpet treatment.
 
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DblHelix said:
Can you explain why? If an advertiser cannot track to a sale they are not going to spend money on advertising and therefore websites do not get funded. Guess you are at a stalemate
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If an advertiser cannot track to a sale they are not going to spend money on advertising and therefore TV, magazines, newspapers or radio do not get funded.

See how ridiculous that sounds? Advertisers aren’t going to stop advertising on websites if they can’t track users. They’ll just alter how they advertise.
 
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nexu said:
Is Apple going to do something about this flaw?
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It's not a flaw. Apple clearly outlined what can and cannot be done with ITP. Google went with a solution that is perfectly within the guidelines set forth by Apple.

Apple will most likely not be making any changes to prevent Google from working around ITP. Other advertisers are also looking to do the same.
 
Will it work on Google ads? It would be Job's revenge for Android.

What we need is micropayments. You want to read an article, you pay 5 cents.

Could be done with a crypto currency built-in in every browse. You buy / transfer cryptocurrencies to your local machine, so if somebody would hack it, you would never lose more than you have in your wallet.
 
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Solomani said:
I wonder if these ad companies are going to sue Apple. They lost money and got butt-hurt…. so clearly there is some temptation to sue Apple's deep pockets.
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There's nothing to sue for. "Hey your browser doesn't allow something that was never guaranteed!"
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elmaco said:
Will it work on Google ads? It would be Job's revenge for Android.

What we need is micropayments. You want to read an article, you pay 5 cents.

Could be done with a crypto currency built-in in every browse. You buy / transfer cryptocurrencies to your local machine, so if somebody would hack it, you would never lose more than you have in your wallet.
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No. Google made changes to work within the requirements of Apple's ITP before iOS 11 and macOS 10.13 were released. AdWords can still do retargeting without issue.

My guess is that when people hear the option to have some ads or pay 5¢, they're going to do with ads. Many don't realize that's the direction we're headed. Content creators need to make money or they won't keep creating the content we want to consume. Either we pay them by allowing ads or we pay in another way.
 
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