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Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
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Good and you can stop peeping as well Apple. Or this is nothing more than just being competitive with our info.
Apple driving a wedge between brands and consumers? No way!
In any case, most advertising is crap. In fact, even the word implies that. "Advertising" are ads you don't want to see. "Shopping" is what you do when you want to see ads.
What's surprising is that there isn't an opt-in ad network yet. If it actually showed me stuff I'd be interested in I might sign up. If it offered me a percentage of the ad spend too I'd definitely sign up.
Imagine, advertisers paying you to show you ads. That's essentially what credit card rewards, etc do. Why shouldn't everyone else?
In any case, most advertising is crap. In fact, even the word implies that. "Advertising" are ads you don't want to see. "Shopping" is what you do when you want to see ads.
What's surprising is that there isn't an opt-in ad network yet. If it actually showed me stuff I'd be interested in I might sign up. If it offered me a percentage of the ad spend too I'd definitely sign up.
Imagine, advertisers paying you to show you ads. That's essentially what credit card rewards, etc do. Why shouldn't everyone else?
F those ad companies. I am so fed up with being bombarded by BS ads everywhere I turn. More and more I am finding a willingness to pay a premium for content that is ad free.
Good job Apple !!!!
Good job Apple !!!!
Most ad tech does not use ip address for tracking. It is not grnular enough. If behind a firewall the firewall ip is what will be seen. This does not allow you to track the conversion to the actual impression/audience that drove it. This is why ad tech relies on cookie, advertising id (IDFA on iOS and ADID on Android), or a fingerprint ID (unique ID that looks at IP, device type, os version, presence of specific apps, etc) to track back to a specific user.
Also IP address is considered PII (personally identifiable information) and therefore most ad servers do not expose this in the log data.
The way ITP works is it takes any 3rd party cookie and blocks it after 24 hours and purges it after 30 days. For sites like Facebook or Google where you come back on a regular basis this constantly gets reset and poses no issue.
For a site like Criteo that makes its money off of retargeting the 24 hour window poses a problem.
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This doesn't block ads. Everyone will see the exact same number of ads.
This also doesn't block normal and useful tracking. This blocks only the very most invasive forms of tracking which then enabled companies to recreate a person's web browsing history in almost its entirety.
I don't like that companies I've never done business with and never heard of have my entire browsing history. That is not necessary for free content.
Even if you don't care at all about privacy, there are more concerns. Trackers are wrecking the web. The following analysis explains it well:
http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/
Basically 10% of what he downloaded was content and 90% was everything else (ads, tracking, and code they are running on your device). In that example from 2 years ago, the Verge had 20 trackers going. Altogether there were 263 HTTP requests, which is ridiculous.
What should be a simple news web page took 30 seconds to render because of the horrendous amount of crap.
Basically 10% of what he downloaded was content and 90% was everything else (ads, tracking, and code they are running on your device). In that example from 2 years ago, the Verge had 20 trackers going. Altogether there were 263 HTTP requests, which is ridiculous.
What should be a simple news web page took 30 seconds to render because of the horrendous amount of crap.
They are blowing through your data, which is a problem on limited data plans. They are executing code, which burns your battery. They are making hundreds of HTTP connections per page, which slows down your web experience and cripples the web on older devices and older browsers.
It's going to get worse and worse and worse unless we fight back to keep it reasonable. I just checked The Verge and now it's up from 20 trackers to 30.
I've actually gone to webpages that were so loaded with crap, they broke and quit before I could even see the article. That's not good for anyone--not me, not the advertisers, and not the content provider.
Yes we can't all have free content without ads. That's not what is happening here. This is small push back from one of the least used browsers against some of the worst forms of tracking.
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Can you explain why? If an advertiser cannot track to a sale they are not going to spend money on advertising and therefore websites do not get funded. Guess you are at a stalemate
Cross site tracking isn't necessary to make money selling advertising.
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You mean like how for generations nobody has spent money on advertising by newspaper, radio, TV, snail mail, event sponsorship, billboards, etc. since the advertisers cannot track to a sale?
As mentioned, the topic is not dealing with add blocking... get off your horse now, please.
We actually can, but carry on. Different metrics.
2 types of advertising:
DR (direct response) is the classic late night TV ad with a number and the tracking involves timestamp linked to a specific number. This is also what is involved with cross site tracking for digital advertising. With the prevelance of zero sum accounting with public companies showing actual sales is becoming more and more important.
Brand advertising is what you are thinking of. Most TV and print is big picture advertising. In these cases (usually large brands, think apple) you run media at a specific weight and then run a survey to guage sentiment or propensity to purchase or you run a match market or pre/post testing to see the impact of your marketing. Cannot see true revenue from advertising but lift over a baseline.
Now that ISPs are free to collect and sell our browsing histories as of last year, I wonder if these firms will work out some kind of deal with them to circumvent cross-tracking blocking? I wouldn't be surprised if ISPs developed and offered-up some sort of API that made our data immediately available as we go. Of course, users could avoid this ISP-level tracking with the use of a good VPN, but most won't do it, assuming also ISPs don't find a way to block access to VPNs...but that's all paranoid overthinking. I guess?
Google and AdWords are not impacted by this. They made an update before iOS 11 and macOS 10.13 was released to work within the requirements of ITP.
Now, instead of Google AdWords placing a 3rd party tracking cookie on the site, Google Analytics places the cookie, making it a 1st party cookie. This allows it to exist beyond the 24 hour limit Apple has put in place with ITP.
It's other advertisers that have been impacted by the change Apple has made.
Now, instead of Google AdWords placing a 3rd party tracking cookie on the site, Google Analytics places the cookie, making it a 1st party cookie. This allows it to exist beyond the 24 hour limit Apple has put in place with ITP.
It's other advertisers that have been impacted by the change Apple has made.
1 out of 9999999 things that Apple is actually doing well. As much as I criticize Apple lately, thank you Apple for this one, screw the trackers.
Same -- in fact that's essentially what I already do in many cases, using Patreon and the like to support my favorite content creators. IMO It's a much better model for the consumer AND for smaller creators, who often don't generate the page views necessary to make money from large corporate ad services and can do a lot better with direct support.
I don't innately have an issue with internet advertising in the form of banners and the like, but ads have become insanely invasive, heavy on device CPU's, and a security threat. The online advertising industry is free to explore methods that aren't so harmful to the user experience if they'd like to remain relevant.
Sorry, I couldn’t track your behaviour. Did you try asking Siri?
Ad agencies had a good thing going. Then they got greedy in the past 2 years going through the back end and tracking passwords and sensitive credential data. I'm ecstatic Apple stepped in and cut them off.
I'm fine with more spray and pray adverts and subscriptions. Maybe this ad revenue will go back to legitimate news agencies and content providers instead.
I'm fine with more spray and pray adverts and subscriptions. Maybe this ad revenue will go back to legitimate news agencies and content providers instead.
Too bad advertisers! Figure out another way to do your job, but I will not let you track my browsing habits and invade my privacy!!
It’s utterly idiotic to ask Apple to reconsider their stance on the matter. To then tell that they destroy a internet ecosystem, is blatant BS.
By the way, you morons that make a fuss out of this: you have been assuming revenues based on our inability to choose to be tracked? Come and personally ask us, consumers, instead of pointing the finger at Apple. Apple made a door in the opening, with us being able to leave it open or close it. If we choose to close it, what are you smudging Apple with some cheap anti publicity for your own stupid speculations?
We consumers are not a commodity to build your fantasy world with!
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By the way, you morons that make a fuss out of this: you have been assuming revenues based on our inability to choose to be tracked? Come and personally ask us, consumers, instead of pointing the finger at Apple. Apple made a door in the opening, with us being able to leave it open or close it. If we choose to close it, what are you smudging Apple with some cheap anti publicity for your own stupid speculations?
We consumers are not a commodity to build your fantasy world with!
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They couldn’t track in earlier days, now did they spend money on advertising on the net or not?
Sueing Apple? You are out of your mind. It’s our phones, not the one of the advertisers. No law says you HAVE to compromise user integrity and privacy, now is there? Well...
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Just attack them without any reason, why so shy?
