Especially if this feature is off by default. I can’t remember, but I assume it is to placate said advertisers, though I’d prefer it if Apple enabled maximum possible privacy by default.
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Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
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Especially if this feature is off by default. I can’t remember, but I assume it is to placate said advertisers, though I’d prefer it if Apple enabled maximum possible privacy by default.
Internet ad firms are losing out on "hundreds of millions of dollars" following the implementation of anti-tracking features introduced to Safari with iOS 11 and macOS High Sierra, reports The Guardian. [...]
An open letter signed by the Data and Marketing Association and the Network Advertising Initiative said the collective digital advertising community was "deeply concerned" because Apple's cross-site tracking prevention is "bad for consumer choice." [...]
Article Link: Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
Great, Apple! Well done! Clearly this initiative is actually achieving something.
Just to counter the nonsense claimed by those who oppose anti-tracking features, if ad firms were being paid for putting adverts in my way, they were being paid for nothing. In my case, those using the ad firms are not losing a cent - I certainly do not rely on online ads to identify what I might want to buy, and as for "consumer choice", I carry out careful searches myself for what I might want to buy. I don't need it shoved up my nose, thanks.
Article seems not to be able to tell the difference between a company having lost hundreds of millions of dollars and one being afraid that it might.
The advertisement revenue MacRumors is getting isnprobably more like a few cents per user per month ... nowhere near $5.
I think another economic model going forward could be some type of cross websites subscription model. Something like Spotify does for music: you would pay a set monthly subscription for access to a large range of websites, and the company you pay that money to would measure the audience numbers for each website and distribute money to them accordingly (of course the audience measurement system would have to be built with user privacy in mind).
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Adblockers are the first things I install on a fresh system. Pre-iOS 10 I would jailbreak specifically to block ads too. Can't stand the things.
I must say it was a very welcome surprise when I heard Apple would allow ad-block plugins on iOS Safari, and I'm glad they're taking it to the next level with tracking prevention.
I must say it was a very welcome surprise when I heard Apple would allow ad-block plugins on iOS Safari, and I'm glad they're taking it to the next level with tracking prevention.
I'm always enjoying those ads about stuff I've just bought.
They start right after the sale and stop about 2 weeks later.
Guess I'd call this category 'anti-targeted ads'
Was it an advertorial? Looks like the Guardian is another lost cause if that's their slant on "news". Does this mean it's also under the influence of Murdoch?
Boohoo.
If you base your entire business model on collecting data that you were never given permission to collect in the first place, you probably should be ready for the rug to be pulled out from under you at some point. Hope this wipes out most of these scumbag companies.
If you base your entire business model on collecting data that you were never given permission to collect in the first place, you probably should be ready for the rug to be pulled out from under you at some point. Hope this wipes out most of these scumbag companies.
Annoying pop ups are one thing, but they generally seem to be phishing exploits and essentially impossible to tell from "real" (non disasterous) ads. The fake close buttons and creepy addresses are becoming terrifying and almost overwhelming. Never mind my ipad is almost unusable now because of the payloads of web pages. Even macrumors takes longer and longer to load and recently almost every page crashes and has forced reloads. It's like being back on dialup and I've got a 23mbit connection.
Well, maybe half the internet is garbage content. Do we need that, among all the content available to the modern human?
Besides, people also spelled the death of the internet when pop-ups, flash ads and auto playing videos were blocked. Somehow the internet is still working.
I’m sure the clever marketers will find a way to adapt, just like all marketers before them have.
The response of those Ad firms reeks of "Oh damn you got us good this time, please stop... please!" I say make this functionality even stronger, I despise the dubious scraping and selling on of data.
Like Forbes ! Just click the. Away! Plenty other websites. And there is a way to get to their site to block their blocker if you want to!
I agree! Whenever you don’t pay for the product, you aren’t the customer, but the product itself. Paying for content means the content will be developed to you, and not for the advertising companies.
What about cable TV? Or Hulu? You pay, then they still make you watch commercials. I can’t stand it.
Or stupid websites that force you to watch a 30-second advertisement before watching a 15-30-second video.
Or on Facebook when an ad plays in the middle of a video, totally misplaced (like in the middle of a sentence). Especially when it’s an ad during a movie trailer (WHICH IS ALREADY AN AD).
Remember the good ol’ days when a website ad consisted of a banner at the top of the page? Nowadays, an entire page will be ads, with one sentence or paragraph of content, which you can barely find in the middle of all the ads.
It’s getting completely out of hand.
Intrusive ads are cancer. I would not be upset if they completely disappeared. They need to be destroyed.
Apple are not blocking ads. Just the tracking. There are still the same number of ads.
I misplaced mine too - It is the world's smallest violin, after all.
i'm glad that Apple did this, i find it weird that some of these sites can track where i've been and then send ads my way, in real life that is like going into a shop looking at some jeans walking away and the sales person coming up to you saying "You may also like these jeans or this t-shirt" it would be VERY annoying. This is one of the IOS 11 and MacOS features that i love.
Yes, Forbes wants to be "whitelisted", with their "AD BLOCKER DETECTED" popup informing you of that; The Guardian does something similar with the "We get it, you don't like ads ..." drivel. I no longer use their web sites. In a similar fashion, Apple removes ports and sound interfaces I need, so I no longer buy their laptops and phones. Ultimately, that is the only possibly effective way to communicate your displeasure with corporate decisions, policies, and product offerings. Nearly a decade ago Salon offered a "premium" buy in which removed ads and offered more content and feedback features. I paid for it a couple of years. They stopped doing that several years ago, and now the site is nearly unusable due to the plethora of animated, often noisy popups. I rarely go to salon anymore. They're no longer worth the hassle.
Congratulations Macrumors! This is the one thread where trolls have no recourse to complain or hate on Apple.
They are, via all those little video cameras hanging from the ceiling. There are products that analyze store video to see where you spend the most time, what grabs your attention, what you whip right by. Use your target card at the register and now they can add how you shop to your target profile.