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Ad Firms Hit Hard by Apple's Intelligent Tracking Prevention Feature in Safari
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Survival of the fittest. Death to all ads.
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Agree. Apple isn’t a junk ad company like gurgle or fakebook.
Here’s an idea: entice me with good marketing, instead of stalking me like some creep that has a hidden camera, watching me surf the internet. Don’t tell me you're championing “consumer choice” while only whining about your lost revenue. ‘Driving a wedge between brands and their customers” ? - hilarious- I want that wedge between you and my personal time in front of my computer. It also is NOT OK to put a camera over my shoulder, in my home, monitored by Criteo to track what I do on my computer either. In my opinion, there is no difference. If anything, the software method may be more relentless. It never misses a thing, it never rests. Thank you Apple for your position.
It's not a binary choice between "zero ads ever" and "follow everyone around on the web like a creep". Nice try though.
Not even close. That would buy you about a years worth of access. IF ISPs added $15/month to your bill, we could remove all ads from all websites, forever.
Amazing how a platform with so little market share could have such a significant impact on so many people.
Advertising as the “economic model of the Internet”? Puh-lease. The malignancy of advertising is what’s slowly killing the internet.
This is why I am an Apple customer.
I will suffer buggy OS releases, lagging cloud services, crappy keyboard and a middling laptop line for professionals, for privacy and respect.
I will suffer buggy OS releases, lagging cloud services, crappy keyboard and a middling laptop line for professionals, for privacy and respect.
But the issue isn't about us being exposed to ads. The issue is about the advertisers tracking us, they are stalking our online habits/data/profiles/patterns. That's what people don't like. The presence of random ads? No one cares. I see them all the time on MacRumors, never bothers me.
They should be paying us for our data and advertising they want to slap on every web, we pay for
those downloaded adds in our internet bill with increased usage. People with a cap on their plans should
realize that is a burden.
those downloaded adds in our internet bill with increased usage. People with a cap on their plans should
realize that is a burden.
protecting customer's privacy is one purpose. but another purpose is to push other companies to use apple's own ads platform, and to shift from free+ads model to paid model, so apple can make more profit from in-app purchase.
eventually, it is just a strategy of apple adopted to make more money, the intention is same as other company.
eventually, it is just a strategy of apple adopted to make more money, the intention is same as other company.
Say what?
This is about the behavior of Safari. Nothing at all to do with ads in apps. And Apple doesn't have a web site ad platform of any kind.
Advertising pays for most of the sites people go to. Yes, it is the current economic model of the internet and it’s the best model that allows for the internet to be used be a larger group of people.
Not that I mind, as long as I am getting good value. Most of the free stuff is crap anyways. The best content, either I pay for, or support through buying products, etc. But that is moot, because I do get the importance of advertising. And the cost that I am willing to pay to skip it all together. I, for one, believe services like Netflix, Spotify, could charge a lot more for the service of providing so much content - all advertising free. But they have their own pressures of acquiring new users, which drives them to keep the entry price low. Interesting times we live in.
Will there be any class action lawsuit for people who will miss cross site tracked ads? 
Shouldn't this read "In response, Apple defended the steps it took to defeat cross-site tracking"?
I think advertisers are a little delusional on how effective targeted advertisements are. For me, it's mostly annoying to see a product I just checked out on amazon to pop up everywhere I visit. From a marketing standpoint, I am already aware of the product and am evaluating it. As I see it, the purpose of advertising is to make me aware of products that are not in my radar. So they should probably put up products which compete with what I have looked at when they are trying to target me. That way, I look at choices I haven't considered. That's probably more useful.
That said, targeted advertising is mostly just annoying. Especially when I am looking up a gift for the missus, and the product starts popping up in her browsing as well.
That said, targeted advertising is mostly just annoying. Especially when I am looking up a gift for the missus, and the product starts popping up in her browsing as well.
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The pollution of all public spaces by endless, knowingly misleading adverts has helped turn this world into an economic charnel house and most people hate it. Therefore any escape possible, be it Ad Blockers or recording TV and then fast forwarding through the mind numbing adverts, is taken joyfully.
And if that's not how it works then it's broken and high time we brought things under control.
There is a market place in the world - that is fair enough. But the world is not a market place. The distinction between the two is rather important and one that we are in danger of forgetting.
Apple tried to play nicely by having an “Ask Websites Not To Track Me” option, but the advertising companies ignored it so they get what they deserve.
Tracking should always be opt in.
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So well said.
Tracking should always be opt in.
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So well said.