I drive an 2019 BMW X1 without Apple Car because BMW used to charge an arm and leg for it. They asked for additional 4,000$ package which includes CarPlay and I didn’t need any of the other additional features. For 1,200$, this is not cheap, but cheaper than what luxury brands are charging for functionality that should be included for free.That’s because there really isn’t a ‘target demographic’ for $1200 units. I’m not chastising the functionality of what Alpine is offering, but are average consumers really spending this type of money on a 2014 Subaru for example? I doubt it. They probably would rather just trade in/upgrade to a vehicle that actually offers built-in CarPlay when that time happens. If you think about the cost of this unit and what it cost to have installed, that’s a pretty hefty investment, which if I were to buy something like this, I would be thinking logically, how long does one plan on keeping their vehicle?
And I will not buy a new car for the infotainment system, not even a nerd like me can do that.