That’s because there really isn’t a ‘target demographic’ for $1200 units. I’m not chastising the functionality of what Alpine is offering, but are average consumers really spending this type of money on a 2014 Subaru for example? I doubt it. They probably would rather just trade in/upgrade to a vehicle that actually offers built-in CarPlay when that time happens. If you think about the cost of this unit and what it cost to have installed, that’s a pretty hefty investment, which if I were to buy something like this, I would be thinking logically, how long does one plan on keeping their vehicle?