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Adobe and Avid Target Final Cut Pro Users With 'Switcher' Discounts

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Apr 12, 2001
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Adobe today announced a new "switcher" promotion clearly designed to take advantage of the significant amount of criticism being levied against Apple's new Final Cut Pro X. The new program offers a 50% discount on either Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5 to current users of Apple's Final Cut Pro or Avid's Media Composer. Certain current Adobe users are also eligible for the promotion.
"We're hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows," said Jim Guerard, general manager and vice president of professional video and audio, Adobe. "At Adobe we've been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we've delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros."
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Adobe's switcher program is limited to commercial customers and is valid through September 30th.

avid_media_composer_5_box-150x150.jpg
Avid has also taken advantage of Apple's issues, once again offering Final Cut Pro users more than 50% off of its Media Composer software, pricing it at $995 compared to the usual $2,295 download price and $2,495 boxed price. The discounted pricing is available for existing pre-Final Cut Pro X users.
We are listening. And one of the things you have clearly said is that you want Media Composer to be more accessible. In response to your feedback, we are extending the cross-grade to Media Composer - through September. Final Cut Pro (excluding FCP X) users can get Media Composer 5.5 at the promotional price of $995 USD. You can order the cross-grade as of next Tuesday, July 5th.
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Avid had offered the crossgrade promotion from mid-April through June 17th after Apple took over the Final Cut Pro User Group SuperMeet at NAB to preview Final Cut Pro X, kicking out Avid and other sponsors of the event in order to have the stage for itself. Avid's decision to renew the crossgrade the program through September is clearly an effort to attract Final Cut Pro users disappointed in the official release of Final Cut Pro X.

Article Link: Adobe and Avid Target Final Cut Pro Users With 'Switcher' Discounts
 
Article Link
https://www.macrumors.com/2011/07/01/adobe-and-avid-target-final-cut-pro-users-with-switcher-discounts/
Be really interesting over the rest of the year to see how Apple fairs in the professional video arena, looks like their market share is set to drop considerably... I believe it was about 45-50% of the pro editing market...
 
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Got only one question: are those programs written in carbon?
 
In the trenches...except for those few years where we abandoned the Mac platform in video editing, but we're back now with all our apps so it's all hugs and kisses, right?
 
As some would say, nice strategy to drop the pro market and focus on the consumer, just make your pro customers go away by themselves :p

Apple should have wait till FCP X was more "complete"
 
Something tells me Apple really doesn't care if they lose the professional market on this one or anything else for that matter. Almost their entire focus is now on the consumer, while ignoring the professional users.
 
Fraaaa said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Got only one question: are those programs written in carbon?
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From http://www.adobe.com/products/premiere/tech-specs.html :

Multicore Intel processor with 64-bit support
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EDIT : interesting, it uses VDA it seems :

Mac OS X v10.6.3 required for GPU-accelerated performance
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I think being able to slash 50% off your original selling price really says something about just how much you (over)value your product.
 
I'm not a professional editor, but after listening to @lonelysandwich on The Talk Show, I feel that most editors aren't likely to just jump over to a new platform. I think apple with make FCP 7 available again, as they work on bringing FCPX up to speed.
 
I use both products professionally. If Avid would fully support AppleProRes, I would now leave FCP behind. And please, don't start a flamewar saying Avid does support it with that proxy thing they do. Yeah it works for a few hours then crashes.

Bottom line on Apple, the computer industry is changing and high end machines are no longer that important to any computer company. You can do anything with an Imac now, and fast. The only limitations is connectivity (no slots). Apple is getting out of the high end market, mark my words.
 
zin said:
I think being able to slash 50% off your original selling price really says something about just how much you (over)value your product.
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Like Apple did with most of the iLife stuff, Aperture and now FCP ? ;)

Software is a strange beast to price. The development costs are fixed, duplication and distribution costs are pennies on the dollars. What might have cost you 10,000$ to make can bring in millions in sales. What cost you millions to make can bring in 10,000$ in sales.


apttap said:
I'm not a professional editor, but after listening to @lonelysandwich on The Talk Show, I feel that most editors aren't likely to just jump over to a new platform. I think apple with make FCP 7 available again, as they work on bringing FCPX up to speed.
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If editors are like enterprise IT, they'll take this as a good lesson in not trusting a vendor without a roadmap and just move to ones that do have a public roadmap they are willing to share. Surprises from vendors is never a good thing for businesses.
 
AllGaussian said:
Can the Adobe solution import FCP7 files? If it can't what is the point?
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They allow you to do all the other things FCPX is missing today, and allow you to buy additional licences, unlike FCP7, so if you're in any kind of business at all where you need that flexibility they still remotely work.

Very clever move from both companies. I suspect FCPX's marketshare will collapse.

Phazer
 
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Fraaaa said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Got only one question: are those programs written in carbon?
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That is the least of the worries. I do not care if my new girlfriend is a bit overweight as long she is not a lazy gold digger.
 
AllGaussian said:
Can the Adobe solution import FCP7 files? If it can't what is the point?
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Reliability, with FCP X you can not neither. At least 3 years from now you know with Avid or Adobe you will be able to open your files from 5 years ago.
 
...and there goes another one of Apple's pro products. What's left now? They've only got Logic Pro to **** up and they are totally an average-joe based company. :(
 
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