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Adobe and Avid Target Final Cut Pro Users With 'Switcher' Discounts

zin said:
I think being able to slash 50% off your original selling price really says something about just how much you (over)value your product.
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A sales strategy used to get more customers doesn't mean your product is overvalued.

Making a sacrifice to widen your customer base is something all companies do, just look at the deals on Groupon and LivingSocial, albeit some companies discount their products to heavily and run out of business.

Or look at Microsoft, free 360s so users will buy games, xbox live, or some may even get a Kinect.

Or Apple, free iPod Touch for students, although not this years, but the student would buy apps, accessories and etc. And the free Mac App Store cards, means another iTunes account and more impulse buys.
 
This is good! Apple will have to prove that FCPX will be a really Pro app, we got to wait!
Avid should redesign Media Composer, it looks the old days of KDE!
Premiere is just fine!
And once again!! People, you haven't been forced by Apple to switch from FCP7 to FCPX, right?!
 
I don't think many are going to switch, or even switch to other pro tools at all.

Primiere is a nice option compared to Avid but I don't think pros are going to look consider switching so early. I don't think that's gonna happen.

We will see in two years where Apple goes with FCP X. I am quite optimistic that they won't disrespect the pros any further.
 
Capitalism at its finest - where competition favors the consumer and forces sellers to innovate with better products at the same price or similar products at a lower price.
 
So it is easier to learn a completely new program from another vendor? I fail to see the logic. Do these products import FCP 7? I understand if it is a feature issue, but they can continue using 7 until the features in X are rolled out.
 
I don't see a issue here...

Lots of people WANT Windows... I am happy for them. By By...
Lots of people WANT Adobe... I am happy for them. By By...

see... no problem. Do we really mis them...?

So, they are not in the same boat as us? So they wouldn't be useful anyways.
 
I don't see much about Adobe Premier that makes me think it is any better than the old version of Final Cut Pro. I am not a power user, so maybe I am missing something?
 
apttap said:
I'm not a professional editor, but after listening to @lonelysandwich on The Talk Show, I feel that most editors aren't likely to just jump over to a new platform. I think apple with make FCP 7 available again, as they work on bringing FCPX up to speed.
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I hope this is what happens. I have worked many thousands of hours in versions of FCP over the years. I spent the last few days working around the clock with FCPX and it has some nice features but it is far from flexible enough for pro production as it stands. It has a lot of automated features ideal for prosumers however. There has to be a way forward to solve all this. In the mean time remove the EOL on 7. Apple has some PR leg work to do here.
 
supmango said:
I don't see much about Adobe Premier that makes me think it is any better than the old version of Final Cut Pro. I am not a power user, so maybe I am missing something?
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I think the concept here is that Adobe would at least maintain that app for the next few years as opposed to the EOL on 7. Easy fix for Apple there!
 
The Phazer said:
They allow you to do all the other things FCPX is missing today, and allow you to buy additional licences, unlike FCP7, so if you're in any kind of business at all where you need that flexibility they still remotedly work.

Very clever move from both companies. I suspect FCPX's marketshare will collapse.

Phazer
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I'm in no position to judge any of it.

I just wonder why the pros now "have to" update (to FCPX or to Adobe or Avid). Just for the sake of it and boredom? Doesn't FCP 7 do it anymore?

Why all this?
 
thetexan said:
Something tells me Apple really doesn't care if they lose the professional market on this one or anything else for that matter. Almost their entire focus is now on the consumer, while ignoring the professional users.
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The professional market makes up of 4% of FCP users. While I fall into that 4%, I'm pretty sure Apple is focused on the 96% (that's not saying they're ignoring us, just that they're focused on someone else). They brought us to the dance, but they're dancing with someone else.
 
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Apple shouldn't abandon the pros. They must remember that most of the Mac evangelist were pro users.

I have a Mac Pro, MacBook Pro, iPhone 4, iPad 2, and AppleTV. But I wouldnt own any of them if I never used Final Cut Pro.

Because of me my sister, girlfriend, mother and best friends all have Macs and iPhones. I convinced them all to go Mac.

If Final Cut Pro doesn't improve, I might have to ditch apple all together. No point being in a walled garden if I can't run the software I need.
 
dethmaShine said:
I don't think many are going to switch, or even switch to other pro tools at all.

Primiere is a nice option compared to Avid but I don't think pros are going to look consider switching so early. I don't think that's gonna happen.

We will see in two years where Apple goes with FCP X. I am quite optimistic that they won't disrespect the pros any further.
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I wouldn't expect them to make the switch, going to a new interface will take a bit of time to get used to.

But I do think they will buy the product, because it's 50% off. They may wait for future Final Cut Pro updates to come, and if they are still not satisfied they can use Adobe Premiere or Avid. Which they bought at a great price instead of the full price had they waited.

But Final Cut Pro 7 users who didn't upgrade right away may make the switch, if they can't import their prior projects to Final Cut Pro X, then why buy it?

It's like buying Photoshop CS3 and not being able to open your Photoshop CS2 files.(I say CS3, because I still use CS2)
 
Arguments and piffle aside, what precisely is "wrong" with Adobe software? I use iMovie '11 & Premiere Pro/After Effects, no problem here. If you have a choice between software you're gonna moan about, or a NLE which is 10x what FCP 7 could ever dream to be, then there's no debate, surely?

:)
 
World Citizen said:
I don't see a issue here...

Lots of people WANT Windows... I am happy for them. By By...
Lots of people WANT Adobe... I am happy for them. By By...

see... no problem. Do we really mis them...?

So, they are not in the same boat as us? So they wouldn't be useful anyways.
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With me or against me?

:rolleyes::rolleyes:
 
Digitalclips said:
I think the concept here is that Adobe would at least maintain that app for the next few years as opposed to the EOL on 7. Easy fix for Apple there!
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Because it isn't like Adobe axed development for Premiere for Mac before...oh wait, they did.

This, obviously, doesn't absolve Apple of the FCP X transition screw up (there are so many ways they could have avoided this drama, the big one being rename iMovie and FCP X something else and keep FCP 7 around until FCP X or whatever they call it can replace FCP 7 fully). Still, blindly jumping ship to Adobe, as a Mac user, is short-sited.
 
thetexan said:
Something tells me Apple really doesn't care if they lose the professional market on this one or anything else for that matter. Almost their entire focus is now on the consumer, while ignoring the professional users.
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Odd, then that Apple would try to appease professionals with promises of updates that would address complaints. Even more odd that Apple would invite professionals to events where the product was discussed and touted as being designed with them in mind.

This would be a strange stealth strategy for Apple to call a product Final Cut Pro, and simultaneously say, "but we really don't mean the pro part."

I mean, it is perfectly fine if Apple's entire focus is on the consumer market, but they make themselves look foolish if they muddle their message by pretending to appeal to professionals while snubbing them.
 
AAPLaday said:
SL + Lion are combined are cheaper than Leopard was
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The true cost of SL is SL+Leopard if you want to upgrade to it from Tiger, so whether it is cheaper is debatable.


World Citizen said:
I don't see a issue here...

Lots of people WANT Windows... I am happy for them. By By...
Lots of people WANT Adobe... I am happy for them. By By...

see... no problem. Do we really mis them...?

So, they are not in the same boat as us? So they wouldn't be useful anyways.
Click to expand...

How crass and way to utterly miss the point.
 
Funny, this is exactly how I started using Final Cut.

I don't remember the details, but I think it had to do with the OS9 - OSX switch and Apple offered steep discounts for the new Final Cut if you turned in your Adobe Premiere disks to them.

I don't remember the exact reason...maybe Adobe was being slow to adapt to OSX?...but I took the offer and have been on Final Cut ever since through many versions.

So...I guess this kind of thing does work.
weckart said:
The true cost of SL is SL+Leopard if you want to upgrade to it from Tiger, so whether it is cheaper is debatable.
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Why's that? Is it a legal contract thing? Because I can assure you that there's no technical reason you can't just wipe a Tiger computer with a Snow Leopard disk and start fresh. (Does it not do an upgrade properly? Is that the issue? I've never tried. But I know wiping clean works fine.)
 
Small White Car said:
Funny, this is exactly how I started using Final Cut.

I don't remember the details, but I think it had to do with the OS9 - OSX switch and Apple offered steep discounts for the new Final Cut if you turned in your Adobe Premiere disks to them.

I don't remember the exact reason...maybe Adobe was being slow to adapt to OSX?...but I took the offer and have been on Final Cut ever since through many versions.

So...I guess this kind of thing does work.


Why's that? Is it a legal contract thing? Because I can assure you that there's no technical reason you can't go from Tiger right to Snow Leopard.
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For Premiere 7 (aka CS1) they dropped Mac support, blaming the presence of FCP being too much competition for them. I believe Macs got OS X support with CS3, four years later. So yeah, no company is a saint here.
 
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