I use Photoshop and Illustrator (CS5.5) almost every day. I just upgraded to CS6 (retail versionnot the Creative Cloud). A couple thoughts on Adobe:
- Adobe's historical contribution to world-wide creativity is immense and unquestionable. Faults aside, Adobe has beenand still isa pioneering and revolutionary force in the world of creative software.
- Kudos aside, Adobe is far from perfectand in some cases, far from adequate. "Brand Adobe," if you will, is a fascinating mixture of category-defining authority, prestige and glamor, coupled with atrocious customer relations, brand-damaging sales policies, and an ever-growing reputation as an oppressive and disreputable outfit.
- My decision to upgrade to CS6 involved some serious soul-searching with regard to whether or not I wanted to give Adobe more of my money. In the end, I didand the reason is simple: their product is the best, and even though upgrading (from CS5.5 to CS6) is largely a luxury, I want access to the best tools I can have more than I want to withhold money from Adobe.
I identify with both sides of the argument being articulated here and elsewhere: On the one hand: the price may seem high, but tools cost moneyand good tools cost good money. On the other hand: every last drop of bitching, whining and complaining about Adobe's neglectful attitude towards addressing bugs and flaws and Adobe's tendency to milk every last penny out of its user-base is completely justified. With respect to the Creative Cloud development, I was moments away from pulling the trigger on upgrading to the CC (instead of the full retail version), and then I paused and thought about it some more. Here are the two questions that I formulated as a result. I offer them here in case a) they might help others make the decision, and b) in case anyone can answer either question.
Question 1:
Does a customers investment in a Creative Cloud subscription retain any equity towards a permanent license, or is his investment simply gone? As best I can tell, a user in my position has two options:
Option 1: Upgrade my license for the CS5.5 Master Collection to CS6 for $525. Purchasing that upgraded license grants me the right to use the software foreverwith the added option of selling my license at some point in the future, thereby recouping a significant portion of my investment.
Option 2: For the same investment ($525), I could purchase less than 18 months of a Creative Cloud subscription ($30 / month)at which point I would have nothing to show for my investmenti.e., neither the ability to use the software, nor an asset which I could claim or sell.
Question 2:
What is Adobes policy on upgrading to CS7 as it pertains to CS6 Creative Cloud subscribers? Specifically, what optionsif anydoes a licensed user of CS5.5 who upgrades to CS6 via the special-offer ($30 / month) for a Creative Cloud subscription have to change back to a permanent license when upgrading to CS7? Will that customer have the same pricing options as a customer who upgraded to the permanent license for CS6?
If notthe obvious question is: Why is there no precautionary language on the Adobe website warning users of the consequences (i.e., permanent sacrifice of long-term equity)?
If sothe obvious question becomes: What is Adobes timeframe on development and release of CS7? Every month beyond the 18th month (in this example) would equate to a (mostly) wasteful investment by a subscriber who plans to upgradeand a total loss to the subscriber who does not upgrade.
The answers to these questionsand indeed, awareness of the questions themselvesare critical to helping customers make important decisions about investments in their tools and in Adobe's products. Based on the information (or lack of clear warnings) on the Adobe site, it seems to me that Adobe is enticing its customers into a highly disadvantageous bargain by encouraging the Creative Cloud route. If unintentionalthis strikes me as gross negligence. If intentionalit equates to luring customers into a deceptive trap. Even after dutifully reading all the information on the Adobe site about the Creative Cloudand after reviewing the
product comparison tableI was still unaware of these issues. As mentioned, I almost entered into a costly year-long subscription, after which I would have been up a well-known creek without a paddle.
A cynic might observe that the sprinkling of additional features offered to Creative Cloud subscribersmany of which are explicitly vague, undefined and currently nonexistentare intended to entice unsuspecting customers into relinquishing their option to upgrade to a permanent license and, perhaps, just enough differentiation to avoid future legal liability once customers revolt. Perhaps this is only my own misperception. Either way, it is inarguably appropriate to include a row on the comparison table which denotes the advantage(s) of the permanent license products compared to the Creative Cloud subscription servicenamely the retention of the equity associated with a permanent license.
Thoughts?
-J