NAB event?
I haven't read thru all the posts, so if this was mentioned already, please forgive me.
But I wonder if Apple's upcoming press conference at NAB about the future of their digital video strategy has anything to do with this? Is Apple going to present something that will definitively blow Adobe's video apps out of the ballpark? Considering FCP already beats Premiere on most tasks, it's not impossible to think that an upcoming release of FCP 4 at NAB will drive the final nails in Adobe Premiere's coffin.
I would also think that Adobe is aware of that, and this article could be a last attempt to salvage it's market - by showing users they can switch to PC's and get better performance with their apps, since, obviously FCP will NOT be available on the PC. Any outstanding new version of FCP on the Mac will effectively kill the market for Premiere on the Mac, so it would be in Adobe's best interest to tout speed as an advantage on the PC.
I'm not trying to say that speed isn't an issue, because we all know Apple's hardware is currently falling behind, but unless it took me hours longer to do things on the Mac as opposed to a PC, any features that FCP had that Premiere couldn't touch might be enough to keep me on a Mac (if I did digital video)
Just a thought... what does everyone think?
I haven't read thru all the posts, so if this was mentioned already, please forgive me.
But I wonder if Apple's upcoming press conference at NAB about the future of their digital video strategy has anything to do with this? Is Apple going to present something that will definitively blow Adobe's video apps out of the ballpark? Considering FCP already beats Premiere on most tasks, it's not impossible to think that an upcoming release of FCP 4 at NAB will drive the final nails in Adobe Premiere's coffin.
I would also think that Adobe is aware of that, and this article could be a last attempt to salvage it's market - by showing users they can switch to PC's and get better performance with their apps, since, obviously FCP will NOT be available on the PC. Any outstanding new version of FCP on the Mac will effectively kill the market for Premiere on the Mac, so it would be in Adobe's best interest to tout speed as an advantage on the PC.
I'm not trying to say that speed isn't an issue, because we all know Apple's hardware is currently falling behind, but unless it took me hours longer to do things on the Mac as opposed to a PC, any features that FCP had that Premiere couldn't touch might be enough to keep me on a Mac (if I did digital video)
Just a thought... what does everyone think?