I know, but this still sucks big time
I guess we knew it was going to happen, but this still sucks big time.
How much have I invested in Premiere software and time spent learning the app?
While I like Final Cut Pro, at $1,000 (plus learning curve) it was a bit overkill for home use. Final Cut Express is nice at $99, but not capable of a lot of things that Premiere could do. At $550, Premiere was a decent product.
While it sucks that Apple is stepping on major developers, a lot of the blame has to be placed on Adobe...especially their marketing department. Actually it was a lack of synergy between marketing, biz dev and engineering.
Premiere was waaaay first to market and in wide spread cross platform use while Final Cut was Macromedia vaporware.
Apple seized upon the opportunity to market a product that was designed for the digital hub as well as professional media production. Premiere could've done the same thing. It was one product for all uses with no marketing for anything specific. Apple has iMovie for families to make DVDs, Final Cut Express for amateur video production and Final Cut Pro for professionals.
When Apple purchased Final Cut, Adobe should've picked up SoundEdit, but no...instead they gave crappy/buggy updates.
Ironically, this weekend I've been using Final Cut and Premiere all day switching between the two. I haven't had an application crash all weekend (or for that matter all month)...it's kinda creepy actually to use your Mac with no crashes...geez, I remember the days when firing up Premiere meant keeping one hand on the Power button to restart the whole friggin machine.
I was just thinking how *both* these apps are so solid now that it makes digital video editing a whole different experience. Ironic that I find Premiere nirvana the weekend before its death.
Now, if Apple could only kill off Photoshop and the rest of MS Office...