I think that's a solid analysis. I think a lot of the video ad agency and corporate world are stuck in premiere because of the ease to share project files among freelancers and other editors. Resolve (which I love) and the others are a bit harder to throw at someone due to database things etc. The ad agency and corporate places I've worked work too fast and with older drive tech to get off the Adobe boob feeding.
I don’t know where you’re getting this beginner fcp x data from but the reality is fcp x is a far more capable, stable, fast and efficient editor than premiere pro and the pricing is an absolute steal. Old hands bristle at the changes fcp x introduced but anyone who gets over the learning curve ends up swearing by it.
Yeah, Premiere is king (outside of actual show production) because almost every graphics department already uses After Effects and Photoshop, and there’s a lot of corporate appeal to one integrated suite, as well as the CYA factor of the massive Adobe brand.
For my work (commercial editing), FCPX is a complete non-starter. When your content must be an exact duration, the mandatory magnetic timeline is a no-go.
I think this is the most accurate answer. FCP is very popular for Youtube because it works well on single-person projects. I think professionals on large projects stay clear of Apple products to avoid "lock-in" risk. Many of them remember Apple dropping support with short notice. And also Apple is very bad with multi-user workflows.
I do a lot of corporate stuff, and some commercial. The 'exact duration' thing is not any kind of a problem, even with the magnetic timeline. I agree, Apple really screwed up the launch. And I'm still pissed that it can't open old projects natively (have a decade's worth of those, too).
Are they going to take action against Apple for knowingly fudging up a product to gain millions only for it to die on M1? I’d pay $$ to be in THAT front row!
Apple didn't just botch the launch of FCPX, it destroyed the trust of the entire industry and the many editor-evangelists they had working on their behalf.
I’m sure legal remedies were explored, but I think corporations just decided “We will never buy an Apple software package ever again.”
Figured. Windows may be ugly as heck, but at least it’s… useable in ALL versions and has backwards compatibility. Shame I can’t make it look like a Mac without destroying the configuration completely.
Was that LAFCPUG? If so, I was there too.
I agree with your listing, was going to comment the same. AVID is still a huge player here in scripted and unscripted work.
No, I was visiting the South Florida FCPUG which had grown to a very respectable size, plus had a very similar experience at one in Atlanta, which is a much bigger pond for editors.
Come on man. If you indeed "work in Hollywood everyday" then you know that what you're experiencing is a small subset of the overall work that's actually happening in this town.
FCPX may be totally solid and fast, but half the battle in getting an NLE to be "industry standard" is simply getting pros to change their mindset and actually make the switch. A lot of editors are on Avid -- which at one point looked like a dead man walking -- mostly due to established licenses and infrastructure but also because of muscle memory. Why change horses mid-stream if everybody is going to be faster on the software they already know? Premiere also has an advantage because a lot of places had to dump FCP7 for something so now there's a lot of Premiere-proficient folks who don't want to switch either. FCPX *still* has the stink of it's botched release about it, and even though there are plenty of freelancers who use it "at home" it simply hasn't been able to penetrate the film & TV industry to any great degree because by and large it's extremely adverse to CHANGE.
You pretty much nailed it. MUSCLE MEMORY in the industry is no small factor. Why force your crew to use new software if the learning curve is going to impact the schedule and/or the bottom line? It's probably why Avid has remained a player for as long as it has.
I don’t know what circles you frequent but the ones I do have mostly moved to Resolve. It’s not just good for colour. It’s actually a really good editor these days. I moved from Premiere to Resolve and I literally miss this much from Premiere…0
I’m not a fan of those “essential” tools, which were basically just repackaging of existing tools. The collaboration features aren’t strong enough to make them useful (AVID has this part down pat). Speech-to-text is just them buying Boris Soundbite, which a lot of us already owned.
