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After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

People seem to treat companies like single minded blobs or some sort of Borg collectives where everyone knows what everyone else is doing.

As someone who is working in a large company (not Intel) - I am confident that it is entirely possible that one part of the company came up with anti Apple marketing while the other part was working on improving the relationship, and they simply did not know of each other's efforts.
 
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When you hire someone to do your dirty work and fail.
 

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bigboy29 said:
People seem to treat companies like single minded blobs or some sort of Borg collectives where everyone knows what everyone else is doing.

As someone who is working in a large company (not Intel) - I am confident that it is entirely possible that one part of the company came up with anti Apple marketing while the other part was working on improving the relationship, and they simply did not know of each other's efforts.
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Good management makes sure everyone is rowing in the same direction on major strategy.
 
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Were they really anti-M1 ads though? They only seemed to be attacking Apple laptops for being Apple laptops and not MS Surface laptops. I don't recall much actual technical critique of the M1 in them.
 
MacRumors said:


Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

intel-manufactured-m1.jpg

Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on manufacturing Apple silicon chips for Apple in the future.

Intel CEO Pat Gelsinger today shared some details on Intel's future plans, which includes the founding of a separate "Intel Foundry Services" business and two new chip factories that are being built in Arizona. Going forward, Intel wants to become a major provider of foundry capacity in the United States and Europe, manufacturing chips for other companies.


When discussing Intel's new plans, Gelsinger said that Intel plans to pursue Apple as a potential customer, which would see Intel producing Apple silicon chips for use in Apple devices if Apple does indeed decide to use Intel's services.


Right now, Apple relies on Taiwan Semiconductor Manufacturing Company (TSMC) to produce all of the A-series and Apple silicon chips used in the iPhone, iPad, Mac, and other devices. TSMC is Apple's sole supplier, so there's a chance that Apple and Intel could reach a deal that would allow Apple to diversify its supply chain.If Intel wants to court Apple for future chip orders, the anti-Apple ads the company is running now may be unwise. Intel hired former "I'm a Mac" actor Justin Long to create a series of ads that compare the M1 Macs with Intel PCs in a way that positions Intel PCs as superior machines.

intel-go-pc-justin-long.jpg

Intel's ads promote the flexibility of PC laptops and claim that no one uses Macs for gaming. The ads also make fun of the limited ports on Apple's Macs and call them out for a lack of touchscreens. Intel has been highlighting its anti-M1 content on Twitter and has even made a heavily biased website that pits PCs against M1 Macs.

Article Link: After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips
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Just so Apple can have production delays on their new Macs ? Screw you, Intel.
 
bigboy29 said:
I am confident that it is entirely possible that one part of the company came up with anti Apple marketing while the other part was working on improving the relationship, and they simply did not know of each other's efforts.
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That's not Apples fault.

"if" that was the case, then some would label that as bad management.
 
zorinlynx said:
It's important to remember that when companies are competing, they're not necessarily "enemies." One division of a company can be competing with another company's similar division, and yet two different divisions of both companies are working together tightly.

Another big example is Samsung; Samsung definitely competes with Apple when it comes to the phones themselves, yet Apple buys a crapton of display panels and other parts from Samsung to make their phones!

Companies work together and compete at the same time constantly, it's not weird and it's rare that they "hate each other" for lack of a better term.
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I suppose the difference here is that while samsung makes a ton of different things, intel basically just makes computer processors. That was the weird thing about the Justin Long ads is that they never talked about the processors only the computers that used the processors. So while in one case they're essentially saying, "Buy a PC because they use the far superior Intel processors," they turn around and ask Apple to start making their processors for them. While I think you make a valid point, it just comes off a little sleezy.
 
I think that this is the beginning of Apple (and other countries) bringing back much of their manufacturing (if not all) back to their home/key markets.

It's pretty clear that a new Cold War is rapidly developing between China and the USA - and Taiwan is on China's doorstep.

Although there is so much to admire about Tim Cook, when his legacy is evaluated, I think that building virtually all of Apple's supply chain for its key products in China, will be seen as a mis-step.
 
xWhiplash said:
No they weren't, it was specific to M1 as some of their comparisons doesn't make sense from an iMac or Mac Pro perspective.
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I didn’t see them mention the M1 at any time. They talked about features you find on Windows laptops that you don’t find on MacBooks like touch screen, dual laptop/tablet devices, etc. All those things were prevalent before the M1.

I suppose you could argue they are trying to detract attention away from the performance enhancements brought by the M1 by highlighting that there is more to a computer than just how fast the processor is.
 
satchmo said:
Not surprising really. Samsung is still a major supplier and they constantly slam Apple every year.
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Do they? I haven’t seen that. They might poke fun at Apple in their adverts by highlighting features the Samsung device has but that’s just advertising.
 
Realistically this whole thing is just posturing and creating drama

At the level these companies are at if a deal makes good business sense for both of them it would proceed anyways

It’s like samsung talking trash about apple while they still work together on various aspects
 
satchmo said:
Not surprising really. Samsung is still a major supplier and they constantly slam Apple every year.
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True and I don’t care for Samsung’s tactics against Apple but this is different with Intel. Apple moved on from Intel to create their own chips. That’s their right and it was not intentional to screw Intel. But Intel took it personally and retaliated. There are laws against retaliation. I’m certain Apple will not be doing any further business with Intel.
 
MacStreamer said:
A quick google search shows Intel's valued at $260 billion.
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A similar thing could have been said about Blackberry or Nokia. The problem with companies going bust is they always divert their R&D into salary, profits, etc. and look really good just before the bust.

If you really believe that you probably should go pick up a few thousand shares.
 
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