Intel may simply know that Apple has to move M1X introduction few months back so used this opportunity to slow users migration a bit. In the light of M1X would seems such campaign mostly laughable.
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After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips
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“Single External Display” only applies to M1. iMacs and certainly Mac Pros do not have this limitation. And the more powerful Intel MacBook Pro.
Intel CEO probably wants to manufactures AS so they get to know how it works, then reproduce it for the Windows market.
Why is Intel so obsessed about Macs small market share? Maybe they are afraid Apple starts selling Silicon chips to PC manufacturers.
Why is Intel so obsessed about Macs small market share? Maybe they are afraid Apple starts selling Silicon chips to PC manufacturers.
The ad has some points. Who in heck would think that a Mac could be used for gaming?
Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.
Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on manufacturing Apple silicon chips for Apple in the future.
Intel CEO Pat Gelsinger today shared some details on Intel's future plans, which includes the founding of a separate "Intel Foundry Services" business and two new chip factories that are being built in Arizona. Going forward, Intel wants to become a major provider of foundry capacity in the United States and Europe, manufacturing chips for other companies.
When discussing Intel's new plans, Gelsinger said that Intel plans to pursue Apple as a potential customer, which would see Intel producing Apple silicon chips for use in Apple devices if Apple does indeed decide to use Intel's services.
Right now, Apple relies on Taiwan Semiconductor Manufacturing Company (TSMC) to produce all of the A-series and Apple silicon chips used in the iPhone, iPad, Mac, and other devices. TSMC is Apple's sole supplier, so there's a chance that Apple and Intel could reach a deal that would allow Apple to diversify its supply chain.If Intel wants to court Apple for future chip orders, the anti-Apple ads the company is running now may be unwise. Intel hired former "I'm a Mac" actor Justin Long to create a series of ads that compare the M1 Macs with Intel PCs in a way that positions Intel PCs as superior machines.
Intel's ads promote the flexibility of PC laptops and claim that no one uses Macs for gaming. The ads also make fun of the limited ports on Apple's Macs and call them out for a lack of touchscreens. Intel has been highlighting its anti-M1 content on Twitter and has even made a heavily biased website that pits PCs against M1 Macs.
Article Link: After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips
I was thinking about who these ads are for. I think INTEL is trying to hold onto what market they have. When the larger world starts to fully understand the extremely powerful computing and little power drain the M series chips use, they have cause for concern. Also not a lot of time to innovate in.
If Jobs was still at the helm, yeah, I could see the bridge burned. Cook is more pragmatic than that.
But the more germane point is, as you mentioned, they fell behind. Not sure what Apple gets out of working with Intel. I suppose if the chip shortage and lack of fab space remains a problem, they'll turn to whoever, but Apple seems like they're in a good position to get the chips they need more than most companies.
I don't see any of the official statements posted which points to "... Intel would make Apple Silicon processors..." it could be Thunderbolt controllers or modem chips—which Apple also need and would count for "making chips for Apple".
I think Intel is desperate. Apple isn’t really competition. No way Apple would sell chips to other brands. Maybe Intel knows they can’t go against AMD so they picked an easy target that won’t fight back
Intel NEEDS to prove they can produce competitive processors to what TSMC or Samsung can, and at this stage I sincerely doubt they could.
This presumption of mine is not conjecture or baseless ... recall the last mobile CPU they made the Intel X-Scale (or something like that) which completely failed and could not even compete with T.I.’s own OMAP lineup that was a year older.
Intel needs to go back to the drawing boards for a few more years before investing bilions into a fab.
Apple isn’t stupid, it learned on promises before with IBM whom could, at the time build really powerful CPU’s yet their promise failed - and they made the chips in brand new Fab (aka. Power 5 an the PowerPC G5 for: Apple, then Microsoft’s XBox and for Nintendo’s GameCube).
It doesn't really apply to the M1 either - Six Displays Running on M1 Mac Mini, Macbook Air + Activity Monitor + Subscriber Q&A. The Mac mini runs two out of the box so the claim is still invalid.
Intel just messed up one side down the other with this commercials. They are boarder line deceptive and ingore Intel's real threat in the x86 space AMD.
I will sometimes use an old PC in the basement to help warm it up.
But why would anyone let Intel produce their chips, because that is where all the problems of Intel are. It is going to be a disaster.
AMD is currently on 7nm and will go on 5nm because they use the same foundry that Apple is using. Has nothing to do with ARM vs X86.
AMD is currently on 7nm and will go on 5nm because they use the same foundry that Apple is using. Has nothing to do with ARM vs X86.
Intel should close down their manufacturing and outsource it to 3rd parties. Just like Apple and AMD do.
Intel no longer has the expertise to compete against Asia in terms of manufacturing.
The only manufacturer who still can do everything in-house is Samsung, as Samsung is also already on 5nm.
Source: https://www.cpubenchmark.net/high_end_cpus.html
Intel keeps bullying Apple. They're bitter because the M1, Apple's first own CPU, has stellar
performance and very low power consumption. It challenges Intel's very best CPUs like the Core i9s.
Intel is also too afraid to bully AMD, someone who is now far greater than them. Intel is now Inteliminated.
Intel is going down and they deserve it. No one wants to buy overheating overpriced underperforming
10 grand CPUs. The screenshot above shows a benchmark that even Intel's very best CPUs are now inferior.
This reminds me of the quartz crisis. Swiss watchmakers (Intel) were bitter because Seiko (Apple) made better
and more accurate quartz watches, that were sold at much lower prices. Seiko made watches accessible for people.
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Why not? Apple is looking to grow even bigger and bigger and they want more revenue and gaining part of the cpu market sounds very logical. They already have it they only have to sell it.
People are buying Macs and iPhone because of MacOS and iOS. Its already been made clear that you can buy a cheaper PC with higher spec on a Mac, but it won't run MacOS.
So it won't hurt them to sell their processors.
Apple wants to sell devices. iPhones are lower-spec than Android phones (outside of the CPU) but I don't think that you can really tell. People realize this when they get an iPhone and a Mac.
You can build your own cheaper PC with high-spec parts and run macOS, though, not legally.
Do so while you can. There will be a last version of MacOS that supports Intel processors at some point in a few years, and I posit that the prospects of getting the ARM version to run on another ARM based platform would be... daunting...
The direction Apple is going with the M1 is SOCs, which means they actually don't require separate things like Thunderbolt controllers.