I have the 13" MBP with toucher and have been getting 10 hours battery life pretty much all the time. Once it was all set up I drained the battery all the way down to 1% and then recharged it, since then I get 10 hours and sometimes plus 10 hours. Not sure what you all are trying to do or how many apps you are running, but I did notice that when I am downloading and watching a movie the battery life does get a little shorter, but I expected that. But with basic usage and web browsing I usually get 10 hours out of it. Remember also, that Apple did not promise 10 hour battery life it states UP TO 10 HOURS. Of course the fine print also states "Depending on usage". The machine itself is great and I believe that it is the consumer has far too high expectations as usual. if you are downloading stuff, using Garage Band, Lightroom, PhotoShop etc that require a bit more power than say Excel or Word then of course you will go through a battery cycle a lot quicker. Get over it people, the battery in the new MacBook Pro is just fine.