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Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas

Apple could be at the CES show but they choose to showcase new products at latter times throughout the year.

It is difficult to keep your information totally private.
 
They didn't have enough money to pay for the rest of the sentence:

What happens on your iPhone, stays on your iPhone... until it bends and breaks.
 
I see people put their Google mini or Alexa next to the bed. Obviously they don't know that Google & Amazon are recording everything while they were making out in bed. In theory, they should know how long you last from the beginning to the end, and possibly will show up those 'enhancement' ads in your next search :)
 
Apple is beating a dead horse here. There are as many Android users upset about violation of their privacy as there are iOS users - none. Having failed to compete on feature/price they are trying to invent a different narrative but they have failed so far with this privacy thing and there is no indication they will succeed this time.
 
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falainber said:
Apple is beating a dead horse here. There are as many Android users upset about violation of their privacy as there are iOS users - none. Having failed to compete on feature/price they are trying to invent a different narrative but they have failed so far with this privacy thing and there is no indication they will succeed this time.
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They’re not able to compete on price
They’re not able to compete on features
They’re not able to compete on services
Let’s try privacy:rolleyes:
 
fairuz said:
The article is nonsense. It's all about how devs ask for access to data, then users grant it, then – oh no – the devs can do anything with the data. As if Apple could magically control information that's already been given.
Click to expand...

so.. why apps are then checked by apple if it really doesnt mean anything in a real life?

apple doesnt need to do magic, they could restrict what the app can actually get when you grant an access. if you download a messaging app and it askes a permission to your contacts to fetch the name and the phone number, so that you dont need add them manually, it should be enoug to fetch numbers and names - it doesnt need to get access to other information on the contact card.

even when you grant an access, you dont grant a permission (consciously) to send those information from your iphone to somewhere else - ”what happens on your iphone, stays on your iphone” - right? you should be able to trust this - apps are checked by apple.

i have heard it many times that app store is so much better than any other store because all apps are checked by apple. how does it help to be checked by a company who claims to fight for privacy if the app can fetch all data from your phone and send it further?

so ”oh no and boohoo!”, stop using 3rd party apps (which btw apple is always so proud and keen to tell about how many apps there are in app store - but hey, stop using them!) and you can play the privacy game with apple...
 
mrex said:
so.. why apps are then checked by apple if it really doesnt mean anything in a real life?

apple doesnt need to do magic, they could restrict what the app can actually get when you grant an access. if you download a messaging app and it askes a permission to your contacts to fetch the name and the phone number, so that you dont need add them manually, it should be enoug to fetch numbers and names - it doesnt need to get access to other information on the contact card.

even when you grant an access, you dont grant a permission (consciously) to send those information from your iphone to somewhere else - ”what happens on your iphone, stays on your iphone” - right? you should be able to trust this - apps are checked by apple.

i have heard it many times that app store is so much better than any other store because all apps are checked by apple. how does it help to be checked by a company who claims to fight for privacy if the app can fetch all data from your phone and send it further?

so ”oh no and boohoo!”, stop using 3rd party apps (which btw apple is always so proud and keen to tell about how many apps there are in app store - but hey, stop using them!) and you can play the privacy game with apple...
Click to expand...
So unless this process is perfect it’s all crap? I have heard also the iOS App Store is better than other app stores. But an imperfect process doesn’t mean the baby should be thrown out with the bath water.
 
I7guy said:
Exactly what iCloud data can be decrypted? I do not believe the backups can be decrypted by apple just like iTunes backup with a strong password cannot be decrypted.
Click to expand...

iCloud backups can be decrypted by Apple. It is in their documentation and discussed all over, and see above.

iTunes backups are better if they are on an encrypted drive because first they then have to decrypt the drive which is quite secure with the private key encrypted with a password etc. After that, the iTunes backup isn't bad, but there is no rate limiting on it so if the password is bad (as you stated), the decryption will be quick.
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fairuz said:
The iCloud backups are not end to end encrypted. That's how you're able to access your iMessage if you lose your password and devices. They store a spare key in the iCloud backup.
Click to expand...

Yes, iCloud backups are end to end encrypted, first by things like TLS going from the phone to Apple, then encrypted at rest on Apple's servers. They are not end to end encrypted with an on-device key (e.g. from the Secure Enclave). The potential problem lies in the fact that they have the key to decrypt the backups.
 
mrex said:
so.. why apps are then checked by apple if it really doesnt mean anything in a real life?

apple doesnt need to do magic, they could restrict what the app can actually get when you grant an access. if you download a messaging app and it askes a permission to your contacts to fetch the name and the phone number, so that you dont need add them manually, it should be enoug to fetch numbers and names - it doesnt need to get access to other information on the contact card.

even when you grant an access, you dont grant a permission (consciously) to send those information from your iphone to somewhere else - ”what happens on your iphone, stays on your iphone” - right? you should be able to trust this - apps are checked by apple.

i have heard it many times that app store is so much better than any other store because all apps are checked by apple. how does it help to be checked by a company who claims to fight for privacy if the app can fetch all data from your phone and send it further?

so ”oh no and boohoo!”, stop using 3rd party apps (which btw apple is always so proud and keen to tell about how many apps there are in app store - but hey, stop using them!) and you can play the privacy game with apple...
Click to expand...
They've chosen whatever permissions granularity they think is appropriate. Sure they probably thought of having different permissions for every item on the contact card, but it gets confusing at some point. Just don't give the third party app access to your contacts if you don't trust it. It's not a reason to stop using third party apps altogether. Apple can't check everything about how the app runs, and if they could, the app would just find some excuse to "need" more permissions.

I don't know what Apple tells users about their app store. Safer than Android at least is true. But, as many have said, the ad here is bad. "What happens on your iPhone, stays on your iPhone" directly conflicts with the entire purpose of iCloud, for one.
 
centauratlas said:
Yes, iCloud backups are end to end encrypted, first by things like TLS going from the phone to Apple, then encrypted at rest on Apple's servers. They are not end to end encrypted with an on-device key (e.g. from the Secure Enclave). The potential problem lies in the fact that they have the key to decrypt the backups.
Click to expand...
End to end means it's encrypted with something only the user can produce, like an on-device key. It also implies that Apple can't access the data.
 
videosoul said:
iCloud wasn't hacked... that was brute force password guessing or password stealing via other means.
Click to expand...
2FA and throttling attacks are standard security practices. These are actually taught in Security 101 undergraduate classes ( I was a a TA for one of these classes last year). Moreover, in security research over the last decade, we always assume users will make silly mistakes and the idea behind various authentication and authorization mechanisms is to limit the damage done by these mistakes. So it is Apple’s fault to have not implemented 2FA and throttling.

videosoul said:
"What happens on your iPhone stays on your iPhone"

...unless of course it happens within a non-Apple app that doesn't adhere to Apple's own privacy standards.

Which makes me think: wouldn't it be interesting if Apple only allowed apps on the App Store that met the same standards of privacy etc that they themselves promote and uphold?

Would that force Facebook et al to change at all? Or would they just be like, "nah, so long Apple users"?
Click to expand...
This. Apple’s statement is so misleading. Google is the default search provider. Many apps on the store collect data which could be used for nefarious purposes. While Apple themselves might not be trying to track their users, it does not provide any guarantees on the apps it hosts. And almost all iPhone users will install 3rd party apps
 
mrex said:
i have heard it many times that app store is so much better than any other store because all apps are checked by apple. how does it help to be checked by a company who claims to fight for privacy if the app can fetch all data from your phone and send it further?
Click to expand...
What iOS app has "[fetched] all data from your phone and [sent] it further"?
 
Act3 said:
Once it is in the cloud, it has left the iPhone. Stupid slogan they got.
Click to expand...
Best way is to backup to your own computer. Easy to sync and backup with iTunes. Apple does not force people to backup to cloud like Google does. They give you 3 options. Your phone,your computer and iCloud.
 
christarp said:
Do they need someone to be wherever they put an ad up? What a ridiculous statement.

I wish more people cared about the serious lengths Apple takes to protect user privacy as opposed to certain other companies.
Click to expand...
Forget it. People just don’t care about privacy. Especially those in Silicon Valley, they all are lusting over The tech companies’s money (be it via YouTube, ads, or having a startup wanting to be bought by Google or Facebook, etc) that they are worshipping the likes of Google and Facebook.

Just look at how many people care about the recent Facebook’s controversial stuff. Practically none.
 
HiVolt said:
Yeah unless iCloud gets hacked...

#thefappening
Click to expand...

I suppose that what you choose to upload to the cloud is already no longer on your phone.... So wouldn't apply...
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cknibbs said:
Must be in black and white due to budget cuts...

Seriously tho... as much as all the bad iPhone news has hurt Apple stock, I’m hoping it will encourage a downward pressure on pricing, as well as encourage some new product categories.
Click to expand...

Let's hope. Their prices have slowly gotten more and more ridiculous. Please let the current stock clobbering be a wake up call!
And in regards to poorer than expected sales in India and China… which genius thought people there could afford iPhones at these prices?
 
jonblatho said:
What iOS app has "[fetched] all data from your phone and [sent] it further"?
Click to expand...

in this context ”all” means every details you have store in contacts - not only the name and the phone number but all:
https://www.bloomberg.com/news/arti...-on-apps-sharing-information-on-users-friends

One developer contacted Bloomberg News in the aftermath of Facebook’s Cambridge Analytica scandal, expressing concern that Apple users may not understand what developers can see when they provide access to their contacts. The developer requested anonymity for fear of retribution from Apple or the developer’s employer. Once a user clicks OK, developers can download the information the user keeps about everyone in their address book. That might include not only names and phone numbers, but other data such as birth dates, home and work addresses. If people attached a photo to their friends’ profiles, the developers get that, too.

but a good news is that ”Sharing and selling that database with third parties is also now forbidden (new app store rules for devs). Anyone caught breaking the rules may be banned (from app store).” unfortunately no one tracks it and if you dont get caught, there is really nothing the user can do about it.
 
Relentless Power said:
I think you’re partially off base here. Apple doesn’t promise/guarantee anyone from any type of security breach. The reality is, the point of one’s privacy is protected on the iPhone or device itself through the security of Apples encryption through iOS, which is fairly stringent from outward attacks. Is privacy protected on the Internet? That depends on what the user is involved in, but there are ways to mitigate privacy based on what you participate in.
Click to expand...

Yes, I got your point but the thing is that the meaning of the advertise is too wide for me. If you simply take a photo it will be uploaded to iCloud so it does not "stay" in the phone.. I'm sure that Apple does a better job than others to preserve the security of the operating system itself but this could confuse the normal user base because as you say it depends on what do you do.
 
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