Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas

[k0bayashi]

Smart advertising.

 

[AngstyKylo]

Do they need someone to be wherever they put an ad up? What a ridiculous statement.

I wish more people cared about the serious lengths Apple takes to protect user privacy as opposed to certain other companies.

I wish Apple did more. If they included a VPN built into the OS, run by them it would be pretty cool. It's a shame that if you do care about your privacy you can't really use most web pages and apps. I mean nearly every iOS user uses Instagram, YouTube, Facebook etc. Which kind of makes the whole championing privacy thing a mute point, it's still better than Android, though.

 

[koruki]

If they aren't going to be there, why the ad? It's like that kid that didn't get invited to the party.

Yeah I'm sure Apple isn't at CES cause they weren't "invited" lol, every little start up and their dog is at CES

 

[MacBH928]

Apple's claims to superior protection of privacy are only valid within a narrow scope that virtually no one (those who don't use the "smart" part of their smartphone) falls under. It is, practically speaking, a marketing tactic.

Well that is not Apple's problem to be fair, if you choose the privacy invading apps. There are alternatives like FireFox to browse, Protonmail for email, DuckDuckGo for search, Signal for IM... Its not Apple's fault if you install Google Maps and give it the permissions to record your every move to store it and share it with others.

Agree.
And who can afford it, earns his money also for the protection of his privacy.
If the value of a new car color is considered higher than the value of privacy, then you buy a new car + Android. Everybody decides how they want it.
I'm just annoyed about people who don't value privacy. Or people who discredit this goal precocious as unattainable without ever deeply desired it.

Its not that people don't care about privacy, people are unaware of it. A lot of people use apps and take them for face value they don't know how they really work let alone data collected. Its a bit like when you tell some one he should stop smoking and he says I have been smoking for 7 years and I feel fine. 20 years later he gets cancer and he regrets it.

If Google was to tweet a featured user everyday publicly displaying profile and all the data it collected on him and stored, no one would install a Google app every again!
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I wish Apple did more. If they included a VPN built into the OS, run by them it would be pretty cool. It's a shame that if you do care about your privacy you can't really use most web pages and apps. I mean nearly every iOS user uses Instagram, YouTube, Facebook etc. Which kind of makes the whole championing privacy thing a mute point, it's still better than Android, though.

ProtonVPN is free to use. Research its trusted.
YouTube you can use it without logging in.
Facebook just abandon it.
Instagram... has no solution.

 

[AngstyKylo]

ProtonVPN is free to use. Research its trusted.
YouTube you can use it without logging in.
Facebook just abandon it.
Instagram... has no solution.

Yes, definitely a tech savvy or concerned individual can do all those things and a lot more, I'm just saying the average user doesn't.

 

[AndyMacAndMic]

Well that is not Apple's problem to be fair, if you choose the privacy invading apps. There are alternatives like FireFox to browse, Protonmail for email, DuckDuckGo for search, Signal for IM... Its not Apple's fault if you install Google Maps and give it the permissions to record your every move to store it and share it with others.



Its not that people don't care about privacy, people are unaware of it. A lot of people use apps and take them for face value they don't know how they really work let alone data collected. Its a bit like when you tell some one he should stop smoking and he says I have been smoking for 7 years and I feel fine. 20 years later he gets cancer and he regrets it.

If Google was to tweet a featured user everyday publicly displaying profile and all the data it collected on him and stored, no one would install a Google app every again!
[doublepost=1546782321][/doublepost]

ProtonVPN is free to use. Research its trusted.
YouTube you can use it without logging in.
Facebook just abandon it.
Instagram... has no solution.

Apple claims 'What happens on your iPhone stays on your iPhone'. You know Safari uses Google as default search engine? Since you need four paragraphs to describe what you have to do to make Apple's claim happen I can conclude that Apple's claim is only an advertisement gimmick and has nothing to do with reality (real use). The iPhone certainly does not work that way out of the box.

The only way to accomplish Apple's claim is to have no connection at all with the internet, which renders the device useless.

 

[macfacts]

Yeah, but the data on the phone stayed on the phone.
Taking a screenshot is different.
No 'fake news' here please.

Uber wasn't using the normal iOS screen shot feature that takes a pic that stays on your iPhone.

 

[TomOSeven]

I really like it. It's so much better than their original tagline:

Seriously, how do you do it?

 

[Rob_2811]

Yeah, but the data on the phone stayed on the phone.
Taking a screenshot is different.
No 'fake news' here please.

The point is there are several examples of what happens on peoples iPhones not staying on their iPhones.

The Uber situation is one example , there was also a weather app sending back user location data even when the user had location sharing switched off and then there is your call/message history from iMessage and FaceTime being sent back to Apple.

This is Apple doing what Apple do best, Marketing.

 

[ipponrg]

The point is there are several examples of what happens on peoples iPhones not staying on their iPhones.

The Uber situation is one example , there was also a weather app sending back user location data even when the user had location sharing switched off and then there is your call/message history from iMessage and FaceTime being sent back to Apple.

This is Apple doing what Apple do best, Marketing.

Although Apple does tout their security as one of its top reasons for purchase, it’s pretty interesting how people buy into what they say at face value.

I think people trust Apple more because its security narrative is not as cryptic as Google’s.

 

[Rob_2811]

Although Apple does tout their security as one of its top reasons for purchase, it’s pretty interesting how people buy into what they say at face value.

I think people trust Apple more because its security narrative is not as cryptic as Google’s.

It is, they certainly seem to be more careful with user data than most big tech firms but things like this gloss over things like iOS has never had any privacy issues.

Probably getting out in front of it in case CES is the Alexa show again.

 

[Defthand]

Apple claims 'What happens on your iPhone stays on your iPhone'. You know Safari uses Google as default search engine? Since you need four paragraphs to describe what you have to do to make Apple's claim happen I can conclude that Apple's claim is only an advertisement gimmick and has nothing to do with reality (real use). The iPhone certainly does not work that way out of the box.

The only way to accomplish Apple's claim is to have no connection at all with the internet, which renders the device useless.

Dead on. Apple’s marketing is being disingenuous. The hyperbole of their ad implies that your anonymity and activity is guarded. We know this is impossible or requires extreme compromises. The fact is, Apple is only able to preserve your privacy from others within Apple’s services. Unless Apple can provide its own Internet search engine and social media outlets, its customers are just as vulnerable as everyone else.

 

[Rob_2811]

Dead on. Apple’s marketing is being disingenuous. The hyperbole of their ad implies that your anonymity and activity is guarded. We know this is impossible or requires extreme compromises. The fact is, Apple is only able to preserve your privacy from others within Apple’s services. Unless Apple can provide its own Internet search engine and social media outlets, its customers are just as vulnerable as everyone else.

Before you get into the more sketchy details of Apple letting third parties track you as with the Uber case.

 

[gavroche]

Yes, I got your point but the thing is that the meaning of the advertise is too wide for me. If you simply take a photo it will be uploaded to iCloud so it does not "stay" in the phone.. I'm sure that Apple does a better job than others to preserve the security of the operating system itself but this could confuse the normal user base because as you say it depends on what do you do.

It only uploads pictures to the cloud if you have choose to have it do that. I can't remember if it was on by default... but mine is not set to upload anything. Although for other things like contacts, notes, calendar... yes. But I would think the slogan of staying on your phone only applies to things to which you only keep local on your phone.

 

[centauratlas]

End to end means it's encrypted with something only the user can produce, like an on-device key. It also implies that Apple can't access the data.

No, end to end encrypted means that it is encrypted from start to finish. It says nothing about whether Apple can access the data nor does it say who holds the keys.

Apple does encrypt the data from the phone to their servers, it is just that Apple has the keys to do to the encryption.

Regardless, Apple should be using an on-device key so that no one else can access the information.

 

[gnasher729]

Yeah unless iCloud gets hacked...

#thefappening

iCloud didn't get hacked. And you know it. Users didn't look after their passwords. So why do you come up with lies like that? Does it make you feel better?
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No, end to end encrypted means that it is encrypted from start to finish. It says nothing about whether Apple can access the data nor does it say who holds the keys.

Apple does encrypt the data from the phone to their servers, it is just that Apple has the keys to do to the encryption.

Regardless, Apple should be using an on-device key so that no one else can access the information.

Apple has no way to decrypt iMessage, for example. Apple sends the receiver's public key to the sender, so the sender creates a message that only the intended recipient can decrypt. Apple can't.
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I wish Apple did more. If they included a VPN built into the OS, run by them it would be pretty cool. It's a shame that if you do care about your privacy you can't really use most web pages and apps. I mean nearly every iOS user uses Instagram, YouTube, Facebook etc. Which kind of makes the whole championing privacy thing a mute point, it's still better than Android, though.

I think removing Facebook's VPN was a good step to privacy (a VPN that actually deliberately analysed user's traffic to help Facebook exploiting you better).

 

[fairuz]

No, end to end encrypted means that it is encrypted from start to finish. It says nothing about whether Apple can access the data nor does it say who holds the keys.

Apple does encrypt the data from the phone to their servers, it is just that Apple has the keys to do to the encryption.

Regardless, Apple should be using an on-device key so that no one else can access the information.

Sorry to argue about semantics, but it matters in this case. Wikipedia says

End-to-end encryption (E2EE) is a system of communication where only the communicating users can read the messages.

Apple's security info page (https://support.apple.com/en-us/HT202303) describes it similarly.

No one else, not even Apple, can access end-to-end encrypted information.

 

[macfacts]

iCloud didn't get hacked. And you know it. Users didn't look after their passwords. So why do you come up with lies like that? Does it make you feel better?
....

Apple had a weak password recovery system. Anyone can look up a famous persons mother's maiden name and reset the password and take over the account.

 

[gnasher729]

While I value privacy, it’s totally invisible for the average user. Is iOS really that more safe than android? Isn’t this all up to the user?

The biggest difference: Both on Android and iOS, apps have to announce that they are using features that could violate your privacy. On iOS, if an app uses such features and can't explain to Apple why this is needed, the app doesn't go on the App Store. If I write an app that shows the weather, and it tries to access your address book, it doesn't get on the store. On Android, you download it, and then you have the choice to allow it steal your address book, or not get the weather report. You as a user have no chance preventing such privacy violations. Apple can.

 

[ddtmm]

" ... stays on your iPhone."

Ya, right up until TSA reads/clones your phone at the airport when you go to leave.

 

[notabadname]

Is it just me or does advertising on the side of buildings come across as, well, somewhat cheap?

For apple, that is.

Simple and perfectly targeted for the location and the event. Cheap only makes it smarter when you can reach a target market so effectively. And Apple has done decades of billboards, the most iconic ads (IMO) being the dancing person silhouetted with an iPod/earbuds. Saw those in so many cities when I traveled.

 

[macfacts]

Privacy ... One thing Ive always hated about iPhones was after you buy the iPhone, you have to activate it. You basically have to electronically ask permission to use it. I don't like all this data collection apple does.

 

[zakarhino]

Apple's claims to superior protection of privacy are only valid within a narrow scope that virtually no one (those who don't use the "smart" part of their smartphone) falls under. It is, practically speaking, a marketing tactic.

I get a lot of use out of my smartphone using smart features, however I don't use privacy invading software. It's not simply a marketing tactic, there is legitimacy in Apple's message.

 

[I7guy]

Privacy ... One thing Ive always hated about iPhones was after you buy the iPhone, you have to activate it. You basically have to electronically ask permission to use it. I don't like all this data collection apple does.

Apple or google and your carrier, they know about you via your phone number. Using android without signing into to google cripple android.

Now what data collection does apple do, which google doesn't?

 

[AndyMacAndMic]

I get a lot of use out of my smartphone using smart features, however I don't use privacy invading software. It's not simply a marketing tactic, there is legitimacy in Apple's message.

Do you use Google to search on Safari? Do you use Siri (powered by Bing)? Do you use ICloud? Have you ever given an App permission to use your camera, to track where you are, or for other things? Are you connected to the internet with your iPhone? Did you ever order something with your iPhone and provided payment data like creditcard numbers etc?

Conclusion: What happens on your iPhone does not stay on your iPhone. It is a hollow advertisement phrase to make you feel cozy.

It is an illusion to believe you have any form of privacy if you interact with the internet on any device (including Apple's).