The appeal of Apple's products is superficial today. People are excited by the sexy looks of the hardware, and appreciate the effortlessness of the ecosystem. The brand has de-evolved philosophically. It was once the brand of academia and creatives—people who inspired Apple's slogan "Think Different". Now it is a brand for consumers like you, whose collective uses are trivial. You're more interested in what colors the product comes in, then how it can serve the humanities. Apple may have reached its pinnacle already—but not as its founder imagined. Jobs would not have been satisfied with marketshare alone. He criticized the "lack of taste/class" that mass appeal brands demonstrated. You're effectively dismissing his vision while embracing the brand he created. The problem with being number one with consumers, is that consumers aren't loyal. Eventually, another shiny fad will distract them. Those who aren't number one, will always try harder to improve, and please. --- Post Merged, Mar 18, 2017 --- Perhaps you should have told Steve Jobs the same when he created those certain things. Frankly, it's those who know the least about Apple's products, that regard it as a status symbol and want it for that reason.