2nd all o that.
What the 3rd gen fanboys don't get, is that the majority of "negativity" nowadays is delivered by 1st & 2nd gen fanboys. We used to defend Apple in the 80s, when PC was serious business and the Mac "just a toy". Then again in the 90s, when product sprawl and lack of vision nearly killed Apple. Then in the 2000s most of us loyal supporters were finally vindicated when we saw broader adoption of Apple products into Fortune 500s.
I guess then we need to revisit just how and why you came to become Apple fanboys in the first place.
Was it the Apple hardware? The thrill of being the rebel outlier in an already outsider culture of computer geeks? The excitement of rooting for the underdog crawling back from the brink of bankruptcy and giving the world an alternative to Wintel?
If that is so, maybe that’s precisely the issue. Back then, the feeling that Apple’s doom could just be around the corner engendered a fierce sense of protectiveness. When it seems like the whole world is against you and threatening the things you love, it’s only natural to fight back, and fought back you did. You were pouring your love into a product might could die out at any moment, and I respect you guys for that.
But sadly, that attitude simply would not mix well with Apple’s eventual success.
Fast forward to today, and there is literally nothing Microsoft or Google or Dell or even Samsung can do to threaten me as an Apple product user. Apple’s enemies today are the FBI and the White House. And adopting the same defensive attitude today would only make us seem more like a bully than a rebel, all the more when Apple is riding all high, safe and comfortable.
And I think that’s precisely the issue here. You guys won. Apple won. Apple is now the most profitable company in the world and doesn’t need our help defending it from enemies, real or imagined (though it still helps). Apple has ushered in a new era, and sadly, it seems that you people (the 1st / 2nd gen fanboys) have no place in it.
There was a lot of cheer and very little criticism at each new product launch or product update. I watched each keynote with great anticipation even after Steve was gone. After the last 2, I'm done. I just sat there smh.
I agree that I have started skipping the last few keynotes as well. I do end up watching them, but I stopped staying up for them (they air at like 2 am here in Asia, so watching them means compromising on my sleep).
But if anything, it just goes to show how much of a master orator Steve Jobs was. They keynotes are missing that special something without him, but if you look beyond that, Apple has actually been shipping more with their annual software releases and product updates. Which to me is ultimately more important than an entertaining 2-hour keynote.
It's like that feeling when your favourite team finally wins after years of being the underdog. Then they keep winning until one day, they decide to change coach, manager and players. The malaise set in. They're still playing in the big leagues, but you've stopped watching their games coz there's nothing left to cheer for.
I think I know that feeling. It's like when you follow a singer because of her music, then she suddenly does a 180-degree turn and starts experimenting with music genres you don't really care about. Outwardly, you still support her and catch her music, but inside, you are like "go back to the same old songs I followed you over already".
Maybe that's precisely the problem. Apple has changed in keeping with the times and in line with an ever-changing environment. You haven't. You are stuck in the era when Apple was still releasing Macs and iPods and somehow expect Apple to just stick to doing that in perpetuity and nothing else.
Open your eyes. Apple may not be doing exactly what you would have liked them to do or what you expected them to do, but that doesn't necessarily mean it's the wrong thing to do in today's context. Apple has their own plans and roadmap and it's bigger than the needs of any one customer.