Simple. They already have a very good selling $350 headphone...Beats Studio3 (and will release a 4 when they want). So why make a headphone that competes with one you ALREADY have? Thats bad business, and Apple usually doesnt make bad business moves. So this headphone ISNT designed to compete with $350 headphones...maybe look at the $500 headphone market...THATS the competition.
Does the $350 headphone do Spatial Audio? Have 7 microphones analyzing the sound and adjusting the frequency based on the source material, the fit on your ears, and the environment to offer the same sonic experience regardless of source material or the environment or placement of the headphones? There are LOTS of things the $350 headphones on the market wont do that these headphones will....Now if you dont need or want those features, then buy the Beats...at $350.
Oh and these are some of the Airpods Max competitors....I guarantee it will outselll all of them combined.
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