By the third of the fourth iteration of HomePod and Airpods Pro Max, Apple is going to be one of the premium mid-range headphone makers in the world.
As far as just sales dollars; I’m pretty sure the AirPods line already puts them up with the big boys. But as far as “premium”, I have serious doubts.
Apple’s hit ratio on audio products is pretty poor. Worse than 50% in my opinion.
My brand new Beats Flex have atrocious sound. They literally have background hiss! They couldn’t figure out how to put in a decent amp circuit in 2020?!? I can’t imagine a decent audio company like Sennheiser putting out something like this. Yes, they are inexpensive; but my < $30 Sennheiser earbuds sound vastly better.
The AirPods Pro are well loved (I’d call that a hit), but the AirPods have been made fun of by many an audiophile for good reason.
And don’t get me started on the whole headphone jack nightmare. A “Pro“ iPad with no headphone jack? So pretty much every audio professional has to have some gangly dock hanging off for critical audio work? I tried this for about a week when the new 11” came out before I returned it for a 10.5” Pro (last with the jack). Really happy with that choice.
All the rage in the audiophile world right now are portable DAC/amps. Companies like FiiO are really innovating in this area. And it’s a high margin business! But Apple’s weird obsession with eliminating useful ports leaves them completely out of this market.
Apple has every resource to be a true leader in the audio space. And with Apple Music they have every possible connection in the music industry...who want them to succeed. But instead they consistently shoot themselves in the foot. If only they would learn that you can sell mass market products and ALSO pro-sumer level products and give consumers choice. Not everything has to be pure “simple”.
And then occasionally they produce a product that is just genius level good. The new MacBook Air as an example. An absolute killer music and creativity machine. A fanless music studio in your backpack.
50% hit ratio. At best.