For a company that likes to spout off about customer privacy all-the-time - these trackers are the exact opposite of their narrative.
Are their privacy talking points all just smoke and mirrors?
Item trackers are a double-edged sword, no matter which way you look at it, but Apple has done a better job of making this technology private and secure than anybody else has (especially considering that Tile and Samsung et al have done nothing at all in these areas). So at least Apple is trying to mitigate the risks.
Using tracking devices for nefarious purposes is far from a new thing. The biggest problem with AirTags is that they're relatively inexpensive, small, and offer longer battery life, thereby opening up these kinds of uses to a much wider array of bad actors.
However, in addition to the anti-stalking features, Apple has made it clear that they can and will work with law enforcement to identify the owner of an AirTag, so anybody who drops an AirTag on somebody without their permission is basically leaving their calling card behind.
Beyond that, however,
your AirTag can't be tracked by anybody but you. Everything is encrypted and anonymized in such a way that even Apple can't track where any given AirTag is at any given time. They can identify the owner once supplied with the serial number, since of course that has to be registered to an Apple ID, but Apple's tracking network has actually been brilliantly engineered in such a way as to prevent unauthorized tracking of AirTags.
Unfortunately, stalking is a very hard hole to close up entirely, since in that case, the tracking of the AirTag
is "authorized" as it was planted by its owner —it's the tracking of the
person on the other end that's not. Apple needs to do better in this area, but I'm sure they're working on it.