I never understood the blind defense of many Apple users in any circumstances. This progress is good for everyone, including iPhone users. It shows how slow and behind tech Apple has been lately. Maybe that would light some fire under their stuck up, greedy behinds. If not, we always have an option of voting with our wallets. This is a good thing.
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All the New AI Features Coming to Google's Pixel 10 Smartphones
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Of course they are optimizing their models. But it is hardly a Nobel Prize. What I meant was a bit of tongue in cheek of course. But still, I feel Apple has in general been focusing on the wrong things lately: ai efforts being put into creating Genmoji’s, redesign of Photos that nobody likes instead of focusing on improving the core part of the app (e.g. still not able to make an Album shareable after the you created it: are you kidding me??? Lackluster Raw support etc), an invite app that nobody uses. With the man power and splurgeable money Apple has have it is a bit sad to see really.
Yeah, but all your data belongs to Google.
It really is like dining with the devil. Nice meal, but at what cost to your soul?
It really is like dining with the devil. Nice meal, but at what cost to your soul?
Yeah I had to switch off, was hoping for a more this is what’s new simple presentation
It was very cringe, as gen z say.
And yeah, I too struggled to watch it because of that, despite being very interested to find out what google was going to launch.
Even jimmy fallon seemed to be ‘what are these people doing?’
Google are definitely not as polished as Apple with product presentations.
However, they do demo things that actually work.
Like Apple used to.
Again further evidence that Apple are perpetually playing ‘catch up’ and under Cook’s leadership struggle to get new products to market.
The foldable iPhone should have been launched this year, there’s no excuse now.
The foldable iPhone should have been launched this year, there’s no excuse now.
Apple is going down.
Apple was once the benchmark of innovation. Today, under Tim Cook’s leadership, it risks becoming the opposite: a company driven more by marketing and finance than by design and engineering. The warning signs are everywhere.
The design and AI teams repeatedly asked for budgets to innovate to expand Apple’s role in artificial intelligence. Instead, the financial department denied them resources and instructed them to rent Amazon servers. At the same time, Apple poured $500 billion into the ill-fated Car Project, with insiders now alleging that large sums remain unaccounted for.
When John Giannandrea, head of AI, proposed doubling Apple’s AI chip investment in 2023, finance blocked the plan. Tim Cook did nothing to stop it. Those decisions echo today: Apple Intelligence is underpowered, late to the game, and far from groundbreaking.
Apple’s obsession with margins is visible in its products:
Even the details that once defined Apple’s experience are neglected. A Space Black MacBook ships with white cables. Yellow iMacs come with white accessories. The seamless design language Steve Jobs demanded has vanished in favor of penny-pinching. The reason was also they wanted to deplete their leftover stock of lightning products.
Under Steve Jobs, employees prepared daily to show him progress. Design mattered, and details mattered. Under Tim Cook, visits are rare, leadership is distant, and sales have replaced craftsmanship as the heartbeat of Apple.
Retail employees who once could explain a Mac down to the screws now struggle to describe what’s in the box. “Experience” has been reduced to upselling.
The Apple Vision Pro Cook’s attempt to launch a new product category used leftover M2 chips, a sign of clearing old inventory rather than leading the future. Meanwhile, Apple’s obsession with making devices thinner risks repeating past mistakes: fragile keyboards, overheating, and products designed around cost-savings, not innovation. The rumored “iPhone Air” exemplifies this thinner, weaker, and dressed up as progress.
Industry experts see it too: Apple is cutting corners everywhere. Products are downgraded, innovation is stalled, and loyalty is stretched thin. Many of the core Apple employees who built the company’s reputation have already left. Phil Schiller warned leadership of this decline; instead, he was sidelined into an honorary title.
Apple’s decline is not an accident. It is the direct result of financial decisions overriding product vision. As long as the brand continues to sell and revenue flows, leadership sees no urgency to innovate. But history is clear: when a company stops building for the future and starts selling yesterday’s ideas at tomorrow’s prices, , exactly what Apple Vision Pro and Apple Intelligence do, decline is only a matter of time.
Remember: Nokia, Blackberry and even Microsoft.
Apple was once the benchmark of innovation. Today, under Tim Cook’s leadership, it risks becoming the opposite: a company driven more by marketing and finance than by design and engineering. The warning signs are everywhere.
The design and AI teams repeatedly asked for budgets to innovate to expand Apple’s role in artificial intelligence. Instead, the financial department denied them resources and instructed them to rent Amazon servers. At the same time, Apple poured $500 billion into the ill-fated Car Project, with insiders now alleging that large sums remain unaccounted for.
When John Giannandrea, head of AI, proposed doubling Apple’s AI chip investment in 2023, finance blocked the plan. Tim Cook did nothing to stop it. Those decisions echo today: Apple Intelligence is underpowered, late to the game, and far from groundbreaking.
Apple’s obsession with margins is visible in its products:
- FineWoven cases marketed as premium, yet disintegrating within weeks.
- MacBook Pro displays shipping with dents and scratches since 2021.
- HomePod mini reintroduced with downgraded microphones, speakers, and Wi-Fi yet marketed as “AI-enhanced.”
- iPhone batteries using “recycled” materials, resulting in shorter lifespans.
- Apple Watch Series 10 essentially a rebranded Series 6–9.
- Blood oxygen feature removed after licensing disputes, replaced with a clumsy workaround.
- Leftover stock components like obsolete Touch ID sensors recycled into Apple Watch models then used to justify price increases.
- AirPods ANC deliberately downgraded via firmware updates, only to be “restored” in the next generation as if it were an improvement.
- Packaging reused across product lines to save on box artwork think Macbook Pro M3.
Even the details that once defined Apple’s experience are neglected. A Space Black MacBook ships with white cables. Yellow iMacs come with white accessories. The seamless design language Steve Jobs demanded has vanished in favor of penny-pinching. The reason was also they wanted to deplete their leftover stock of lightning products.
Under Steve Jobs, employees prepared daily to show him progress. Design mattered, and details mattered. Under Tim Cook, visits are rare, leadership is distant, and sales have replaced craftsmanship as the heartbeat of Apple.
Retail employees who once could explain a Mac down to the screws now struggle to describe what’s in the box. “Experience” has been reduced to upselling.
The Apple Vision Pro Cook’s attempt to launch a new product category used leftover M2 chips, a sign of clearing old inventory rather than leading the future. Meanwhile, Apple’s obsession with making devices thinner risks repeating past mistakes: fragile keyboards, overheating, and products designed around cost-savings, not innovation. The rumored “iPhone Air” exemplifies this thinner, weaker, and dressed up as progress.
Industry experts see it too: Apple is cutting corners everywhere. Products are downgraded, innovation is stalled, and loyalty is stretched thin. Many of the core Apple employees who built the company’s reputation have already left. Phil Schiller warned leadership of this decline; instead, he was sidelined into an honorary title.
Apple’s decline is not an accident. It is the direct result of financial decisions overriding product vision. As long as the brand continues to sell and revenue flows, leadership sees no urgency to innovate. But history is clear: when a company stops building for the future and starts selling yesterday’s ideas at tomorrow’s prices, , exactly what Apple Vision Pro and Apple Intelligence do, decline is only a matter of time.
Remember: Nokia, Blackberry and even Microsoft.
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*activates reality distortion field*
‘Wow, google is late to all of this - Apple already bought out an amazing Siri upgrade that helps you with all your stuff in 2024!
And as for google demoing a feature where Gemini works out the flight that your friend is taking.
Apple already did this, as seen on that ad with the last of us actress.
Start your photocopiers, Mountain View!’
I actually find Magic Cue ridiculously useful (IF it does what it claims). Normally if I am on the phone with customer service I have to prepare like I am sitting an exam, digging up order numbers or receipts. Then halfway through the call the app decides it has had enough, resets itself and dumps me back on the landing page so I get to do it all over again while someone on the other end keeps asking if I am still there. With this, the phone just puts the information in front of me.
Or when my wife asks about a flight ticket from three months ago. Normally I would have to dig through a mess of apps, screenshots and emails. Instead the phone just serves it up. Done.
People can hate Google all they want, but at least their AI is out in the real world doing something. Apple on the other hand is still promising the big Siri makeover in 2026, which is basically “please bare with us while we are trying to catch up.”
Or when my wife asks about a flight ticket from three months ago. Normally I would have to dig through a mess of apps, screenshots and emails. Instead the phone just serves it up. Done.
People can hate Google all they want, but at least their AI is out in the real world doing something. Apple on the other hand is still promising the big Siri makeover in 2026, which is basically “please bare with us while we are trying to catch up.”
Honestly iOS and the iPhone platform is so far behind now that Cook should resign.
Magic cue looks like what Apple should have shipped as a first iteration instead of that, uhm, mess.
That said, all the Magic cues demos showed the same restaurant reservation and airline booking. I wonder if it works with stuff like groceries lists, uber bookings.
That said, all the Magic cues demos showed the same restaurant reservation and airline booking. I wonder if it works with stuff like groceries lists, uber bookings.
Anyone who isn’t old, Apple needs young blood like Google, not older men in their 60s. Steve Jobs probably would be disappointed with Apple today how far they fallen behind.
Samsung sold 25 million foldables last year. Is the market pivoting to foldables?
I don't think he should resign as he's good at business, but he should step sideways and let a product person be the head, like it used to be.
Steve Jobs was always someone who insisted on the product being the best possible and that profits would follow if it was. I think they can keep Tim's good business and supply chain greatness, but they definitely need it to be be overall captained by an obsessive product person who thinks the product and it's functionaility comes first (albeit not necessarily as obsessed with thinness or simplicity at the cost of performance of flexibility that Jobs and Ive sometimes got slightly carried away with IMO).
I can foresee a future where many people buy phones after knowing that the phones do not have AI.